Social media platforms play an important role in spreading your content among your target audience. You can achieve your content promotion goals by adopting right strategies. Facebook ads platform offers a convenient way to reach your target audience with the budget that suits you. Content Marketing Institute contributor Dmitry Dragilev has shared nine ways to help you promote your content using Facebook ads. Dragilev says, “In this guide, I’ll show you how to use Facebook advertising to promote your content the smart way. 1. Install the Facebook pixel This pixel is code that tracks your... [...]

Sprout Social team has published a free toolkit called ‘Level Up Your Social Marketing for 2020’ to help you improve your social media marketing performance in the coming year. The toolkit contains templates and guides that will help you to create better social media campaigns. Sprout Social team says, “This free toolkit contains templates and guides to help you turn historical social data into actionable insights. Audit your 2019 social media marketing Which of your social media efforts worked and which didn’t Learn how to set SMART goals for your 2020 social marketing strategy Put... [...]

Distilled contributor Tim Allen has published the ‘SEO A/B Testing Whitepaper’ to help you develop strong SEO A/B strategy. Allen says, “Here are just a few things we’ll cover in this whitepaper: Why do we need SEO A/B testing? How does SEO A/B testing help? What exactly is SEO A/B testing? A year of lessons from running SEO A/B tests Case studies How SEO testing can help avoid marginal losses”. Introducing the SEO A/B Testing Whitepaper Distilled  [...]

NLP (Natural Language Processing) refers to automatic manipulation of natural language, like speech and text, by software. Google has been working to leverage efficient algorithms, neural networks, and graphical and probabilistic models for product development using NLP. MOZ team has published a new video ‘Better Content Through NLP’ featuring Ruth Burr Reedy. MOZ team says, “Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you’re writing can check the... [...]

Influencer marketing refers to the social media marketing that uses endorsements and product mentions from individuals (called influencers) who have a dedicated social following and are viewed as experts within their area. By tapping right influencers you can promote your products and services to your target audience. Business 2 Community contributor Tiffany Fowell has shared five tips to creating a strong influencer marketing strategy. Fowell says, “Let’s talk about how to create a strategy that will work. How to Kick Start Your Program Determine Your Objectives Start with considering... [...]

To create innovative and interesting content you need to put your creativity at work. By understanding the needs of your customers you can craft content in a way so that it captures their interest. Business 2 Community contributor Chintan Zalani has shared five habits of successful content creators. You can adopt them to strengthen your content creation efforts. Zalani says, “If you’re writing or creating content as a leisure activity, then you’re cool, and the habits in the article are not essential for you. However if you want the content to pay your bills (including new brands starting... [...]

Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Structured Data, Speed, Disavows, Legacy Penalties & Much More’ featuring Google’s John Muller. Listen to this episode to learn how you can improve your search engine marketing performance. Goodwin says, “John Mueller might’ve already answered it for you on either Twitter, Reddit, a Google Webmaster Hangout or his #AskGoogleWebmasters video series. John has been doing a great job of connecting webmasters and SEO professionals to the engineers within Google, always trying to improve... [...]

To make most from your social media marketing efforts you need to be careful regarding the expectations and needs of your target audience. Also considering wider exposure made available to you by these platforms, you need to considerate about the feelings of your audience. Business 2 Community contributor Ashley Hill has shared five do’s and don’ts of social media marketing to help you improve your social campaigns. Hill says, “Using social media to promote your business is different than using your personal Facebook account to share pictures of your kids on the first day of... [...]

You know that videos can be one of your most productive marketing tools; that is, if they are actually viewed. But you also know that you don’t want search engines to consider them as spam, which can happen if they are available from servers known to host spam. Teknkforce, led by Cyril Gupta, has just released new software, VideoSeeder, to automatically distribute your videos to the most valuable internet properties that accept user created videos, while preserving your reputation. With this new software, you can: ► Syndicate your videos to 5 popular video platforms. ► Promote your uploaded... [...]

Social media usage is increasing day by day which creates a promising opportunity for marketers. According to latest statistics from eMarketer, worldwide Snapchat usage will grow by 14% in this year. eMarketer has published upgraded estimates for Snapchat users for 2019-2023. Debra Aho Williamson, eMarketer’s principal analyst says, “Snapchat has reported gains in users every quarter so far in 2019, and we believe that the relaunched Android app has reinvigorated growth. In addition, features such as the successful baby face and gender swap filters earlier this year have driven increases... [...]