When it comes to email marketing, you need to be careful about the purpose for which you are reaching to your subscribers. Emails that do not appeal to them increase the chances of staying unopened or deleted. Email is a great tool for marketing during the holiday season. AWeber contributor Jull Fanslau has shared an article highlighting 5 emails that can help you to skyrocket your Cyber Monday sales./ Fanslau says, “Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics. That’s an increase of 19.3% from the previous... [...]

Keyword research helps you to choose the most appropriate keyword that can get you right spot in the search engine results and increase your website traffic. Best keywords describe your content to the search engines and improve the chances of getting features in the front pages of the search results. Ahrefs’ Joshua Hardwick has shared a list of 10 free keyword research tools you can use for your SEO work. Hardwick says, “Looking to find winning keywords to target but don’t have the budget for paid tools? Google Keyword Planner used to be great for this. You could... [...]

By getting listed in the first page of Google, you can increase your website traffic significantly. Though it is a big challenge to acquire the top spot, with right techniques you can do it. Ahrefs’ Joshua Hardwick has published a interactive guide called ‘How to Get on the First Page of Google’ to help you gain SEO knowledge and enhance your business performance. Hardwick says, “You’ve probably heard that before. It’s a common joke amongst SEOs because only 0.78% of people click results on the second page of Google. Jokes aside, here’s the reality: If you rank... [...]

Keywords play very important role in achieving higher search engine rankings. There are several tools that help you to perform keyword research. But it is the context that plays larger role in the whole process. Search Engine Journal contributor Corey Morris has shared an eight-step guide to help you run through the process of keyword research. Morris says, “We need to be careful to choose the right keywords to optimize for. We can do so by taking an approach that includes specific principals to keep us on track for the right targeting for our organizations. 1. Identify Goals It might... [...]

When people follow you on social networks, they do not just follow your Tweets — they also take actions that provide value to your business. Having more followers on social network expands your reach and increases your chances of more and more sales. Search Engine Journal contributor Jon Clark has posted an article highlighting five Twitter tools to increase your followers. Clark says, “Let’s take a look at five of the best tools to increase your Twitter followers. 1. Owlead The platform works by categorizing, filtering, and finding the most valuable accounts that match your target... [...]

In today’s marketing scenario, data is of utmost importance. With appropriate ways of data collection and correct analysis methods you can better understand customer journey and take right marketing decisions. MarketingWeek is hosting a webinar on ‘Driving Value Through Sophisticated MarTech Integrations’ on Thursday, November 21, 2019 at 3.00 pm ET. MW team says, ” Data is king. It helps us understand the online and offline experiences our customers are having and exactly how we can improve them. But the real value lies in uniting many data sources and metrics to arrive at a single... [...]

Wikipedia co-founder Jimmy Wales has launched a new social network – WT.Social. It is an ad-free social network. WT.Social’s sign up page has following announcement. “As social networks have grown, they’ve also amplified the voices of bad actors across the globe. Fake news has influenced global events, and algorithms care only about “engagement”, and keeping people addicted to platforms without substance. WikiTribune wants to be different. We will never sell your data. Our platform survives on the generosity of individual donors to ensure privacy is protected... [...]

YouTube is one of the most used video sharing platform. Since video has special status in your marketing activities, YouTube becomes an essential part of an all-round marketing strategy. Social Media Examiner team has published a video titled ‘Creating YouTube Thumbnails That Win the Click’. SME team says, ” Want more views on your YouTube videos? The key is a great thumbnail. YouTube expert Owen Video shares a scalable system for making thumbnails that get more clicks, and more views on your videos. You’ll discover tips and tools for producing the five individual elements... [...]

Link building is the process of getting other websites to link back to your website. You can improve your SEO performance by building more links as quality links indicate credibility of your website content. Search Engine Journal contributor Jeremy Knauff has shared some useful tips on earning links by doing something newsworthy . Knauff says, “First, we’ll start by doing something newsworthy. The first and most important thing you need to know here is that the term “newsworthy” can be both objective and subjective. Think Big So what makes something newsworthy? The criteria might... [...]

To know how you can improve your search engine optimisation and content marketing efforts, the first thing you should do it to learn how well your content is ranking in the search engine results. With SERP analysis you can learn about the possibilities and impact of creating new content on your website. Porten contributor Zac Heinrichs has shared some useful tips on using SERP analysis for improved SEO and content creation. Heinrichs says, “There are definitely some good tools out there that will help you evaluate content. But remember that search engines, especially Google, are... [...]