Google BERT update aims at enabling the search engine to better understand what people type into the search bar, especially in conversational search. Each of the algorithm update bring some news for marketers as well. Vertical Leap’s Dave Colgate has published an article highlighting the impact of BERT update on your marketing. Colgate says, “Something we cannot do is optimise for BERT and as a marketer that’s important for you to understand and communicate internally to stakeholders. It is a core algorithmic change that, if you have content that is positioned within the correct... [...]

Well-planned search engine marketing campaigns can help you to boost your website traffic and make more sales. While working on your search campaigns you need to keep several points in mind so that you can come out with a high performing campaigns. PPC Hero contributor Margaret Hoffman has published a 26-point checklist to create effective search campaigns. Hoffman says, “If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking off all of the boxes and knowing... [...]

Backlinks help you to secure higher SEO value. Backlinks help to build your website’s domain and page authorities. Ahrefs contributor Joshua Hardwick has published a new video ‘What are Backlinks and Why are They Important?’ to help you learn more about backlinks. Watch this video to discover: Why backlinks are important What are “high-quality” backlinks How to check backlinks How to get backlinks. What are Backlinks and Why are They Important? Ahrefs  [...]

To grow your business you need the flow of new customers which results into increasing sales. Customer retention can be strengthened by improving customer experience. Perficient Digital’s Eric Enge has published a new podcast episode titled ‘Why Personalization can Unlock Customer Loyalty and Bottom-line Results’. Perficient team says, “Personalization makes it a lot more likely for a customer to buy from you even if they originally didn’t intend to. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Lisa Sherwood explain... [...]

The key to achieving video marketing success lies in the the total number of views your video content secures online. It is important to adopt right optimization strategy to feature your video content int he search results. Search Engine Journal contributor Marcus Ho has shared six YouTube and video optimization tools to get more video views. Ho says, “The challenge most marketers face, however, is to make sure that their videos don’t get lost among the millions that are uploaded every day. In fact, 500 hours of content gets uploaded to YouTube every minute. In such a scenario,... [...]

A Walker Information study has revealed that approximately $75 billion in revenue is lost every year in the US alone due to poor digital experiences that destroy customer loyalty. To increase customer retention and loyalty we need to make their online journey smooth so that they are being treated well. eMarketer is hosting a webinar on ‘Five Essential Steps to Begin Nailing Digital Experiences’ on Wednesday, November 20, 2019 at 2.00 pm ET. eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Brandon Harris, assistant vice president of digital... [...]

Website creation is a complex task. You need to depend on several persons to create a dynamic website. Since your site plays an important role in creating a strong online presence for your business, you cannot ignore it. Today we have several ready-to-use website developing tools for quickly creating new websites. Quick Sprout team has shared a detailed article on best free website builders you can use. Lars Lofgren says, “Most free website builders will be extremely limited or have some contingencies that require you to pay. It might start out as free, but you’ll quickly learn that it’s... [...]

Social media hashtags help you to get your content discovered by the target audience. Carefully created hashtags can help you to achieve wider exposure on social media sites. Jeff Bullas has highlighted the key advantages of building a strong social media hashtag strategy. Bullas says, “Is your hashtag strategy helping or harming your business? Well, chances are…you don’t have one. Everyone is using hashtags these days, but without the right hashtag strategy – sprinkling your social media posts with them without any plan can do you more harm than good (see my previous post about banned... [...]

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search. According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets. Search Engine Journal is hosting a webinar on ‘BERT Explained: What You Need to Know About Google’s New Algorithm’ on Wednesday, November 20, 2019 at 2.00 pm ET. SEJ team says, “Join this webinar... [...]

The state of SEO changes with the introduction of new algorithms by search engines. You need to keep pace with the latest algorithms to achieve better SEO results. Backlinko team has published a new guide called ‘The Definitive Guide To SEO In 2020’ to help you learn about the future of SEO. This comprehensive guide has the following chapters: Domain Authority 2.0 The Rise of Visual Search Video Continues to Surge Voice Search Optimization Optimize for Featured Snippets Master Search Intent Combat Decreasing CTRs Backlinks Are Still Key Quick SEO Tips for 2020. Visit the... [...]