By repusposing your content you can reach new audience by inserting latest information to your already existing content. You can repurpose webinar content, blog posts, visual content in different forms and continue to get momentum with it. Blogging Wizard contributor Elna Cain has shared 24 ways to repurpose your blog content. Cain says, “What do you do when you have no time to create content, but still want to grow your blog and brand? The answer is repurposing your content. Repurposing your content opens the doors to reaching more people and breathes life back into old posts that you... [...]

Link building is an essential element of your SEO success. It helps you to build your website’s credibility in front of search engines and your search customers. Quality links can be secured by creating valuable piece of content which is useful to your audience. Martech Advisor contributor Chiradeep BasuMallick has shared some useful tips to strengthen your link building efforts in the coming year. BasuMallick says, “If you’re an SEO marketer, or simply looking to boost your brand’s ranking on Google search, then the top link building techniques for 2020 are probably on your... [...]

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search.According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets. To help marketers better understand the BERT update, CMI’s Liam Carnahan has shared an article highlighting seven things about BERT. Carnahan says, “The update, known as BERT, is a good thing for SEO... [...]

If you want to sell multiple products to the same customer, then you need a sales funnel. New software makes it easy to build one. AffiliEngine is the first of its kind. It is a one-click funnel deployment system. If you are a marketer with no time (or no skill) to set up funnels for their businesses. It gives you the able to release a fully completed funnel with a Landing Page, Thank You page, and Download Page, all with no tech skills and virtually n time. Within seconds you will have a complete funnel up and running and delivering emails to your opt-in clients using its built in-email engine.... [...]

Today’s online marketing structure is dependent on coding. We use websites, apps, search engine marketing strategies powered by right coding skills. To make most from the digital channels you are using in marketing coding knowledge can help you to stay ahead in the race. HubSpot contributor Evelyn Wolf has published an article ‘Is Coding the Next Must-Have Skill of the Modern Marketer?’ highlighting four reasons why you should lead coding. Wolf says, “Since code is the basis for most of our marketing today, should marketers be learning to code? I’d like to argue... [...]

Intent marketing refers to the concept of of marketing your product or service based on a customer’s intent to make a purchase decision. By identifying customer intent you can achieve better search marketing with the help of right keyword selection. Neil Patel has published a new podcast episode ‘How to Use Intent to Shape Your Content & SEO’ to help you improve your marketing results with intent marketing. Patel says, “In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process... [...]

Blogging is treated as a marketing tactic that helps you to to get your business more online visibility. A well maintained blog with quality content helps you to connect with wider audience and increase your sales. To make people visit your blog repeatedly, what you need is quality, refreshing and useful content. Search Engine Journal contributor Jessica Foster has shared 25+ blog post ideas to help you engage more audience. Foster says, “In this guide, you’ll find 25 different ways to come up with blog post ideas so you don’t have to keep banging your head on your keyboard. 1. Audience... [...]

Online advertising has been the backbone of business for over 25 years. It has seen several changes in the course of time. Social Media Today contributor Nancy Kapoor has published a new infographic highlighting 25 fascinating years of digital advertising. Kapoor says, “Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s. A key factor that’s led advertising to turn digital is ceaseless technological innovation, a phenomenon that’s unlikely to slow down. From banner ads to artificial intelligence, digital... [...]

By excelling in your content marketing initiatives you can boost your brand awareness and sales. To create content that attracts visitors and helps you get new customer, you need to know about their preferences and requirements. Content Marketing Institute contributor Joe Pulizzi has shared seven laws for achieving long term content marketing success. Pulizzi says, “Here we go. My seven laws for the next decade of marketing. The seven things that will, hopefully, lead you to success in 2030. Law 1: Always be selling internally There are many high-profile content marketing failures to choose... [...]

To grow your business you need customers. And to win more and more customers you need to prove that you have the best products and services for them. Search Engine Journal team is hosting a webinar on ‘Client Reporting: How Top Agencies Do It Better’ on Wednesday, December 4 , 2019 at 2.00 pm ET. Attend this webinar to learn how you can prove your value in SEO, PPC, social media, or other digital services. SEJ team says, “Join this webinar as Christian Sculthorp of AgencyAnalytics shows you how top digital agencies are leveraging reports to prove value and find up-selling opportunities. In... [...]