Data is the heart of your marketing initiatives today. By collecting your customer data in appropriate manner you can give a boost to your business. Forbes contributor Paul Talbot has published the transcript of his interview with Antonio Tomarchio, founder and CEO of Cuebiq. Talbot says, “When marketers analyze data, one segment that draws attention is location data. But there are times when the analysis is limited, and when potential is left unexplored or unexamined. I recently asked Antonio Tomarchio, founder and CEO of Cuebiq, a marketing intelligence and measurement firm, for... [...]

To create content that delivers result you need to put multiple minds at work. By researching well and brainstorming different ideas, you can come out with new ideas that can help you to capture the interest of your audience and lead them to an action. Impact’s Liz Murphy has published a new podcast episode ‘How to Run a Content Brainstorm Session’ to help you create quality content. Murphy says, “What you’ll learn about running a content brainstorm How to run a content brainstorm with your sales team How to run a content brainstorm with subject matter expert teams How... [...]

A Walker Information study has revealed that approximately $75 billion in revenue is lost every year in the US alone due to poor digital experiences that destroy customer loyalty. To increase customer retention and loyalty we need to make their online journey smooth so that they are being treated well. eMarketer is hosting a webinar on ‘Five Essential Steps to Begin Nailing Digital Experiences’ on Wednesday, November 20, 2019 at 2.00 pm ET. eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Brandon Harris, assistant vice president of digital... [...]

A well-maintained and continuously updated blog helps you to generate quality leads. With the help of your blog you can establish yourself as an authority in your field and persuade visitors to become customers. Orbit Media Studios’ contributor Andy Crestodina has shared a step-by-step guide to creating high ranking blog posts. Crestodina says, “This article shows how to write a blog post that ranks high in a step-by-step process, useful for beginners and expert SEOs.  Did it work? Does it rank? In the last section, we share the results of that article. We’ll check rankings,... [...]

To achieve content marketing success you should make it reach more an more people via different channels. If you want your readers to share your content, you should arise in them an instinct about usefulness of the content. Copyblogger’s Sonia Simone has shared a seven-point plan to create content the your readers would like to share. Simone says, “Here’s a straightforward plan to format and present your content so that lots more people want to share it. #1: Make it relevant and interesting If you’re a regular Copyblogger reader, you knew this one was coming. More people (especially... [...]

Video marketing enables marketers to reach their audiences with attractive and persuasive content. With the rise of social media platforms, you can enhance your reach to a wider audience. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘The Value of Video in Marketing Today’ featuring Joe Martinez justifying the importance of video in your marketing strategy. Csutoras says, “For episode 172 of The Search Engine Journal Show, I had the opportunity to interview Joe Martinez, Director of Client Strategy at Clix Marketing, and a world-renowned... [...]

Website redesigning is necessary to give a refreshing touch to your website and make your visitors find it updated. Though website redesigning is a cumbersome task, you can do it with right planning and an effective strategy. State of Digital contributor Lee Wilson has shared five ways to avoid website redesign failures. Wilson says, “There are tried and tested best practice approaches discussed in this article which will enable your future web redesign projects to protect marketing performance and satisfy key staff. So, onto the ‘5 Ways to Avoid Website Redesign Failures’. #1 – Verify... [...]

With the rise of Internet-based applications and other technologies, marketers have been developing new tactics to reach more people online and increase their sales. eMarketer team has made available the replay of a recently held webinar on ‘Top Marketing Trends for 2020’ featuring Michael Trapani, director of marketing at Acoustic. eMarketer team says, “Join Michael Trapani, director of marketing at Acoustic, for eMarketer One-on-One, a new short-form video interview program. Michael sits down with us at our New York studio to discuss Acoustic’s findings from their recent... [...]

The homepage is considered as most important part of a website as it is the first page your visitors see. When someone lands on your website from a search engine, an effective home page helps you to make them go inside for more.  State of Digital contributor Lee Wilson has shared a 10-step guide to creating an effective home page for your website. Wilson says, “In this post, I share my top 10 frequently missed home page updates that demand consideration as part of a hard-working home page for any website. #1 – Maximize the Conversion Potential Most of your brand traffic will default... [...]

The holiday marketing season is around. You need to develop the right strategy to achieve your sales goals during the season. SEO plays a pivotal role in attracting visitors to your websites. By creating a strong landing page and promoting it to the target audience you can boost your holiday sales. Authoritylabs contributor Ashley Segura has shared four ways to rank your holiday landing pages. Segura says, “Below are a few tips to get your landing pages in tip-top shape to make the most of the holiday cheer. 1. Research Last Year’s Landing Page Trends  Take a look at the goal(s) you... [...]