Marketing is a skill. But you need the right audience who needs your products and services. The Entrepreneur magazine contributor David Meltzer has published a video titled ‘You Can’t Market to Everyone’. Entrepreneur team says, “Chief Marketing Officer of OnePlus Kyle Kiang shares how he went from a customer to leading the company’s marketing efforts. Then, he discusses some of the lessons he learned while working for other billion-dollar brands like Gatorade and LG. Kyle Kiang and The Playbook host David Meltzer chat about a range of topics including... [...]

Your copy speaks on your behalf and appeals your audience to take a decision. By integrating the element of persuasiveness and conviction you can win more customers. Entrepreneur magazine contributor Robert W. Bly has shared five Cs of content marketing copy that can strengthen your content marketing efforts. Bly says, “There are literally dozens of time-tested content and copywriting formulas out there. If you don’t know any of them, you could be unnecessarily wasting your time reinventing the wheel with each promotion you write. You could also be writing inferior copy... [...]

Social media platforms have become highly essential and useful in today’s marketing procedures. Through these platforms you try to reach the people who could be your prospective customers. The terms social media target audience refers to a group of people that you’ve identified that you want to appeal to. HubSpot contributor Rebecca White has published an useful article on ways to find your social media target audience and appeal to them. White says, “A social media target audience will help you market your product effectively, and prioritize who you’re targeting. How... [...]

The “old guard” of video hosting sites haven’t quite kept up with the cutting edge for their users who publish videos. There’s a new video platform that is winning new converts daily. Among the many reasons for moving your video hosting to the new Kaptiwa 2.0 platform is that currently during the product launch week, there is a very reasonable “one-time payment for lifetime use” offer. Warning: Do be aware that “lifetime” is a slippery term in ur business. More than once we have been burned by lifetime deals, only to discover that they product/ service... [...]

Diversification in business refers to the process of a enlarging or varying range of products or field of operation. Similarly in the digital marketing domain you can diversify your performance by integrating different tools and strategies in your marketing mix. Search Engine Journal contributor Lee Wilson has an article highlighting five ‘must-haves’ to diversify your digital marketing efforts. Wilson says, “In this post, I share five of the most useful marketing approaches to enrich your own strategic plans and increase your robustness to changing external competition. 1.... [...]

Effective content marketing helps you to persuade more people and convert them into customers. This persuasive can be achieved by mixing the element of empathy in your content. Search Engine Journal contributor Simon Penson has shared some useful tactics to improve your content marketing campaign performance. Penson says, “Below I share the new blueprint for content campaign success and an approach that will keep the entire business happy – right from PR and brand teams to those focused purely on SEO performance. But before we dive deep into the “how to,” let’s focus... [...]

Negative SEO refers to the practice of unethical techniques to harm a competitor’s rankings in search engines. Search Engine Journal contributor Adam Heitzman has shared eight ways to identify negative SEO campaigns. Heitzman says, “This article will help you diagnose whether  your website has been affected by negative SEO so that you can spend more time on the bigger picture: fixing the problem. Here is Google’s official statement on negative SEO. Unfortunately, if someone really is trying to harm your site, chances are they’re not going to own up to... [...]

Search Engine Journal’s Danny Goodwin has published a new podcast episode ‘Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs’ featuring Adam Riemer. Goodwin says, “He and his team can come up with those really crazy PR stunts that don’t cost much money but generate a positive media response. “We like to come up with really cool ideas and keyword expansions and unique things you probably haven’t thought of. Some of them can be a bit outlandish…” But more than the eccentricity surrounding his marketing ideas, Adam is one of the smartest... [...]

In past few year, Google has announced several updates to featured snippets. These changes affect on which content is selected and how the snippets appear in the search results. Search Engine Journal contributor Lily Ray has published an informative guide on ‘Google Featured Snippets’ highlighting the details that you should know for 2020. Ray says, “Targeting featured snippets is not a new SEO strategy. For several years now, SEO professionals have shared common best practices used to earn these coveted paragraph, list, or table results. Recent Developments... [...]

New trends in marketing and addition of various tools and strategies shape digital marketing every year. The Entrepreneur contributor David Meltzer has published a video ‘Digital Marketing Hacks for 2020’ featuring Carlos Gil. Entrepreneur team says, “Carlos Gil, CEO and founder of Gil Media Co., talks about his career journey, including dropping out of school and selling shoes, before realizing his passion for digital marketing. Gil and The Playbook host David Meltzer chat about why the images portrayed on social media give us a false sense of reality and why... [...]