With new tools and technologies digital marketing and advertising domains are witnessing a new wave of changes. By knowing the latest trends and keeping up with them you can boost your business. Jeff Bullas has shared three digital advertising trends that are changing the way business is done today. Bullas says, “There are a couple of digital advertising trends you’ve probably heard about, such as the growth of visual and voice search, development of computer vision, and the increasing usage of machine learning and artificial intelligence elements. However, there are... [...]

Facebook advertising can help you to tap a huge user base of this social network for promoting your business. With an ability to automate your Facebook advertising process, you can further boost your benefits. Facebook ads automation helps you to manage budgets between campaigns to maximize performance and automatically increase budgets when performance is high. Jeff Bullas has shared some useful strategies to improve your return on investment (ROI) by automating Facebook ads. Bullas says, “As with any marketing channel, it was a matter of time until Facebook ads were automated. Smart... [...]

Search Engine Journal contributor Julia McCoy has published an article highlighting 10 content marketing skills you need to master for achieving marketing success. McCoy says, “The good news is you don’t need a special degree or inborn talent to master these 10 essential content marketing skills. All you need is to know what these skills are and to practice until you’ve mastered them. Let’s get started! Skill 1: Detective Work – Digging Up Facts About Your Audience No matter how compelling your content is, you won’t convert anyone if you don’t know exactly... [...]

To engage your blog audience it is important to capture their attention with appealing headlines. By targeting the Psychology of your visitors you can achieve your goals. Copyblogger’s Brian Clark has shared 10 ways to create effective headlines for your blog. Clark says, “Looking to add some new templates to your arsenal of headlines that work? Let’s move beyond the common ones you see over and over — like “how to” — and bring some new blood to the mix with these 10 titles you can customize for your audience. 1. Who Else Wants [blank]? Starting a headline... [...]

Encryption keeps your website’s and user’s data safe. Since customer data is one of the most essential elements in business success, you need to be considerate about it. Search Engine Watch contributor John Ejiofor has shared an article highlighting the importance of encryption in enhancing SEO rankings. Ejiofor says, “The following are two of the best methods of encryption you can use to secure your website and enhance your SEO rankings. 1. End-to-end encryption (E2EE) E2EE is a means of ascertaining that data being transmitted by you to another party cannot... [...]

By providing great customer experience (CX) you can achieve your business goals. CX is considered to be one of the most important aspects of business growth. Target Marketing’s Andre Chandra has shared three ways to improve your business with customer experience. Chandra says, “How your brand engages prospects sets the tone for the entire customer relationship. In fact, the customer experience — especially before purchase — is influenced more by when, where, and how you talk to them than by your website’s or app’s UX polish (although, bad UX can certainly still ruin... [...]

The second generation of Kaptiwa was just released. There are a lot of features of this new video hosting platform. but fundamentally, you need to know that: 1. It hosts your videos on super-fast servers to minimize delays for your viewers and 2. There are no hosting fees, ever. That’s right, in the coming months and years there are no monthly video hosting fees, just a single upfront payment. Here are some of the details: ► Super-Optimized Video Hosting to Deliver all Your Videos at Lightning Fast Speed. Using this system, you can host and market unlimited:   • Client Prospecting... [...]

Well planned influencer marketing campaigns can be a driving force for your business. The biggest challenge of this form of marketing is – identifying right influencers. Retail Dive is hosting a webinar ‘Why Every Brand Should Be Rethinking Their Influencer Strategy’ on Tuesday, March 24, 2020 at 11.00 am ET. SMT team says, “In a survey from UM Media Agency, only 4% of consumers trust what influencers say online. Instead, consumers are looking for a more transparent, authentic brand experience. To build this kind of authenticity, smart brands such as Nautica are looking... [...]

Your product landing works as a magnet for attracting new prospects and converting them into customers. With the help of artificial intelligence (AI) technology you can improve landing page optimization and create more sales. Unbounce contributor Garrett Hughes has shared five ways to create effective landing pages and optimize them with AI. Hughes says, “We’ve always said that the most effective landing page structure includes five core elements. Below, we’ve got ideas for how you can use variants to optimize each one of them, plus examples of brands that are already... [...]

By learning about your competitors and their marketing strategies you can plan your efforts. LinkedIn is one of the most popular social media platforms used for marketing. Social Media Examiner’s Luan Wise has shared six ways to use LinkedIn for competitor research. Wise says, “LinkedIn is the world’s largest professional network with more than 650 million users so there’s a treasure trove of information available within it. #1: Adjust LinkedIn Profile Privacy Settings Before You Research Competitors Before seeking out insights about your competitors, first review... [...]