Content creation is a challenging task as it requires a blend of creativity and quality. To deal with content creation challenges you can reuse the already used content. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘How to Create Similar Content Without Duplicating’. Searchmetrics team says, “Encountering duplicate content across brands is common and it’s easy to have your content get lost in the sea of similarity. Implementing a few key changes to your content strategy can help you create duplicate content while still differentiating... [...]

Search engine optimization plays a very important role in achieving business growth. By keeping up with the changing search algorithms you can get higher ranking in search results. Ahrefs’ Joshua Hardwick has shared 12 SEO best practices to improve your search engine marketing. Hardwick says, “In today’s post, we’re going to cover the most essential best practices to follow for every page on your site. 1. Use HTTPs HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since... [...]

Responsive search ads enable you to create advertisements that show more text and relevant messages to your customers. Responsive search ads are considered one of the most significant additions to Google Ads. Portent contributor Max Trotter has shared a short guide to using responsive ads. Trotter says, “Just like expanded text ads, RSAs perform the best when you follow certain best practices. Fill Out All Fields The main benefit of RSAs is the sheer amount of content you can have in one ad. That benefit is wasted if you’re not utilizing the full amount of headlines... [...]

An effective search engine marketing strategy plays very important role in achieving video marketing success. Ahrefs’ Joshua Hardwick has shared a new video ‘How to Rank YouTube Videos on the First Page of Google’ to help you achieve ranking for your video content. Hardwick says, “Video SEO is the process of getting more video views from Google. In this tutorial, you’ll learn the step-by-step process to rank your YouTube videos on the first page of Google”. How to Rank YouTube Videos on the First Page of Google Ahrefs  [...]

Medium is an online publishing platform developed by Evan Williams, former chairman and CEO of Twitter. By publishing your content on Medium you can boost your website traffic and build a reputation for yourself. SaaS Marketing Vlog team has published a video ‘How I Got 200k Views on Medium’ to share how you can use Medium. SaaS team says, ” Did you know that Medium can be a powerful content distribution channel? Tim got 200,000 views on Medium while spending only an hour on each of his 20 articles. But why write for Medium in the first place, when you have your... [...]

The Register contributor Shaun Nichols has reported that Apple’s Safari web browser will not accept new HTTPS certificates that expire more than 13 months from their creation date. Nichols says, “The policy was unveiled by the iGiant at a Certification Authority Browser Forum (CA/Browser) meeting on Wednesday. Specifically, according to those present at the confab, from September 1, any new website cert valid for more than 398 days will not be trusted by the Safari browser and instead rejected. Older certs, issued prior to the deadline, are unaffected by this rule. By implementing... [...]

Effective video content can help you to generate more leads and increase your conversion rate too. Along with the standalone video content you also need a well-planned video advertising plan to generate more revenue. eMarketer team is hosting a webinar ‘Optimize Your Video Ad Monetization Strategy’ on Tuesday, March 10 at 2:00 PM ET. eMarketer team says, “Join Jonas Olsen, vice president of video at PubMatic, for this live Tech-Talk Webinar, where he will share how publisher programmatic strategies can drive video ad monetization. Register for “The Future Is Video:... [...]

Linkedin is a great social media platform that allows you to reach your target audience in different ways. Social Media Today’s Mark Walker-Ford has shared an infographic featuring 10 LinkedIn statistics that will help you to plan a clear social media marketing strategy for your business. Ford says, “Are you looking for ways to improve your social media marketing strategy in 2020? Want to know if LinkedIn could be a good fit for your business? The team from Oberlo share the stats you need to know in this infographic. Here’s what they cover: Number of LinkedIn... [...]

By understanding the real needs, interests, and behaviors of your customers you can personalize your marketing strategy and achieve better results. Hootsuite team is hosting a webinar ‘Digital 2020: Data, Trends, and Opportunities to Guide Your Marketing Strategy’ on Wednesday, March 11. Attend this webinar to learn following: Build smarter marketing strategies with data on mobile, social, ecommerce, and the internet Find out what’s working in your key markets and demographics with data from 220 countries and territoriesAdapt to a changing digital world with new insights... [...]

Millions of videos are published on YouTube every day. If you want your video content to reach more people, you need to be well-versed with right SEO strategies. Impact contributor Zach Banser has shared five common YouTube SEO mistakes that publishers make. Banser says, “Let’s get into the most common mistakes we see businesses making with YouTube SEO and getting found on the platform. 1. Short descriptions with no keywords In the past, a common understanding of YouTube SEO was that the on-page factors like the title, description, and tags were the best way to rank for... [...]