Blog comments were a popular link building tactic for several years. And link building would result into better SEO performance. But spamming caused a great harm to this technique. Search Engine Journal’s Shelly Fagin has published an article to share some insights on blog comments and SEO results. Fagin says, “Even though blog commenting is useless for link building, when utilized properly, it can potentially result in an increase in traffic to your website. Within the blogging community, it’s a common way to help gain exposure and form blogger-to-blogger relationships... [...]

Google Search uses PageRank (PR) algorithm to rank websites search engine results. PageRank counts the number and quality of links to a page. Search Engine Journal’s Dave Davies has published a guide ‘Google PageRank, Simplified’ to help you better understand PageRank. Davies says, “In simplest terms, PageRank brought links into the ranking equation. It’s easy to see where the idea came from. You have a group of academics sitting around doing research. They’re following citations in papers and noticing that the more times a paper is referenced by... [...]

Today, TikTok is the second most downloaded mobile application on the Internet. It’s popularity is rising day by day. With a clear TikTok strategy you can give a boost to your marketing. Blogging Wizard’s Kim Lochery has shared 12 useful statistics about TikTok. Lochery says, “TikTok is the social media platform on everybody’s lips right now, or so it would seem. With cat and dog-based content regularly downloaded or recorded from the mobile app and shared to Twitter and other platforms, often going viral in the process, it’s starting to get attention from... [...]

User experience is the buzzword today as it plays a vital role in improving customer retention. With proper research you can create a UX design that helps you to close more sales. Vertical Leap’s Billy Farroll has shared four strategies to help you improve your marketing with better user experience. Farroll says, “UX design has come a long way in recent years but the discipline is still finding its feet in an ever-changing digital environment. For every new UX design trend that promises to change the way we think about designed experiences (IoT, augmented reality, etc.),... [...]

Inclusive marketing refers to the concept of marketing campaigns that embrace diversity by including people from different backgrounds. It helps you to expand your business at global level. Microsoft Advertising team is hosting a webinar ‘Inclusive Marketing, optimizing business and life’ on Thursday, February 27, 2020 at 2.00 pm ET. Microsoft team says, “Whether you’re the head of a large corporation or the proprietor of a small business; if you’re an account director driving client advertising strategy or a performance marketer looking for new angles for campaigns;... [...]

The h1 is an HTML tag that indicates a heading on a website. Using this tag you can let the readers know the title of the content you have published on a specific page. MOZ’s Cyrus Shepard has shared the results of an SEO experiment evaluating the significance of H1 tags in your SEO performance. Shepard says, “Craig Bradford of Distilled noticed that the Moz Blog — this very one — used H2s for headlines instead of H1s (a quirk of our CMS). We devised a 50/50 split test of our titles using the newly branded SearchPilot (formerly DistilledODN). Half of our blog... [...]

Investment in your websites and SEO activities can help you to gain more traffic resulting into better business. There are several elements that play an important role in your drive to get more traffic from search engines, for example, quality content, right selection of keywords etc. Content Marketing Institute contributor Joe Williams has shared seven ways to increase your website traffic from search engines. Williams says, “I’m going over seven often overlooked techniques step by step. Don’t worry. I’m not going to drown you in jargon or tackle anything super technical. While... [...]

Search engine optimization is the key to grow your business online. By correctly understanding the Google Search algorithm you can craft a strategy that helps you to reach your business goals. Digital Marketing Depot is hosting a webinar on ‘How to Look Beyond Google for the Search Intelligence You Need’ on Thursday, February 27, 2020 at 1.00 pm EDT. DMD team says, Join our paid search experts to hear how you can supplement Google’s existing PPC tools with the competitive intelligence you need to better understand the search landscape. You’ll hear how to use AI and automation... [...]

Exposure Ninja’s Tim Cameron has published a video ‘How We Get To The Top Of Google’. It is a replay of the webinar Cameron hosted a few weeks ago. Cameron says, “A couple weeks back, I ran a live webinar showing behind the scenes of some SEO campaigns we’ve run for clients. I shared the 3-step process that we use (and you can copy) to improve your website’s ranking, whatever you sell. We’ve just put a replay recording on YouTube for you. It’s 49 minutes, nothing for sale”. How We Get To The Top Of Google Exposure Ninja  [...]

Your website page rank reflects the quality of page content and how Google ranks it. Higher page rank can help you to score better in SEO rankings. MOZ team has published new Whiteboard Friday video ‘7 SEO Processes That Get Easier with Increased PageRank/Domain Authority’ featuring Cyrush Shepard. MOZ team says, “A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are... [...]