Video is a great tool that has been empowering marketers for several years. Well-crafted video content can help you to promote your business to the right mass. Impact team is hosting a webinar on ‘8 Proven Ways to Expand Your Reach and Earn Trust with Video’ on Wednesday, February 26 at 2:00 PM ET. The Impact team says, “When it comes to engaging, educating, and earning the trust of your potential buyers, video is the next best thing to being there in person. That’s why video has been shown time and again to not only be the best way to answer the questions... [...]

Microsoft Advertising’s Kenneth Andrew has announced the availability of six free resources for small and medium-sized businesses. These six resources are: Customer-centric marketing: An SMB blueprint for successA marketer’s guide to reaching the new consumerAccessible Marketing for small businessesSmart ways to grow your business with Microsoft Advertising & LinkedInThe small business owner’s guide to search engine marketing Five tips to grow your agency with Microsoft Advertising. Andrew says, “2019 was an incredible year for marketing professionals,... [...]

Search engine marketing is one of the most essential forms of marketing today. It helps you to expand your online presence to the ones searching for your products and services. eMarketer team is hosting a webinar on ‘Solving Today’s Search Experience Complexities’ on Wednesday, February 26, 2020 at 2.00 pm ET. eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Sarah Assous, CMO of Zoovu, and Mike Gualtieri, vice president and principal analyst at Forrester. They will explore why conversational search is crucial for all... [...]

Effective keyword research and targeting leads you gain better search engine performance. And by research your competitor’s SEO strategies you can improve yours. MOZ team has published a new video ‘Which of My Competitor’s Keywords Should (& Shouldn’t) I Target?’ featuring Rand Fishkin. MOZ team says, “You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares... [...]

Schema is a structured data vocabulary that makes it possible for search engines to understand the meanings behind subject matter on the Internet. Schema markup helps search engines to provide a better user experience for Internet users. Cognitive SEO contributor Adrian Cojocariu has published an 11-point guide on Schema Markup for SEO. This guide covers the following: What Is Schema MarkupWhat Is Structured DataWhat Is the Difference Between Schema Markup, Microdata and Structured DataWhat Are Schema Markup & Structured Data in SEOHow Does Schema Markup Impact SEO & Search... [...]

To increase the popularity of your content you should consistently work on improving its quality. You can boost your marketing return on investment by creating captivating content. Content Marketing Institute is hosting a webinar ‘How to Consistently Maximize Your Audience’s Digital Content Experience’ on Wednesday, February 19, 2020 at 2.00 pm EST. CMI team says, “Digital experience matters. Whether you’re a company or government organization, the first interaction a customer or constituent has with you today will likely be digital. In many cases, every interaction they... [...]

By publishing quality content online you can create an online following for your business and promote your products and services using the content you create. But it is important to know the regulations that prevail on online publishing. Dixon Jones has five important content publishing points that marketers should know. Jones says, “Publishing web content can mean publishing blog content, whole books in email form or multimedia files such as movies or music. Compared to traditional publishing it is very easy to do. The challenge is that there are many laws and problems that... [...]

Video is a proven tool to boost your marketing efforts. It enables you to make your marketing appeal more persuasive. With a proper plan and good quality you can make your marketing video irresistible. Impact team is hosting a webinar ‘The Visual Sale: 8 Proven Ways to Expand Your Reach and Earn Trust with Video’ on Wednesday, February 26, 2020 at 2.00 pm ET. Impact team says, “When it comes to engaging, educating, and earning the trust of your potential buyers, video is the next best thing to being there in person. That’s why video has been shown time and again... [...]

Rich snippets are displayed above the normal Google search results. Snippets provide additional data as compared to the results. With Rich Snippets you can attract your target audience’s attention and boost your search engine marketing performance. iPullRank contributor Aleks Shklyar has published a six-step guide to help you create efficient Rich Snippets. Shklyar says, “If you’re unfamiliar with the concepts of structured data or schema markup, you’ve come to the right place. Though the concepts might not be familiar to everyone in the digital marketing space, anyone... [...]

Link building is an essential aspect of your online marketing strategy. It enables you to achieve higher SEO rankings. Search Engine Journal contributor Jeremy Moser has shared three ways to improve your link building efforts. Moser says, “You already know some of the most common ways to build links: Create original research studies.Guest post.Prospect broken links like a maniac until you find a single link that works. Unfortunately, most of these are either too expensive, too time-consuming, or too saturated. Instead, tap into these three alternative link... [...]