Lead generation is the process of creating consumer interest or enquiry into your products or services. Leads are created for list building, e-newsletter list acquisition or for sales leads. HubSpot’s Allie Decker as shared 16 creative lead generation ideas to help you generate more leads and increase your sales. Decker says, “Let’s unpack these 16 creative lead generation ideas to spark activity on your content offers, email lists, websites, and conversion rates. 1. Share success secrets from thought leaders. Want to provide unique value in your content? Reach... [...]

According to Shopify, the global e-commerce sales are expected to reach $4.2 trillion USD in 2020 and $6.5 trillion by 2023. by creating a good e-commerce plan you can tap the huge market available. An e-commerce marketing plan focuses on selection of right tools and strategies that help you to make more sales online. The HubSpot contributor Jay Fuchs has shared five tips to create an e-commerce marketing strategy and ways to get most out of it. Fuchs says, “There are a number of different strategies to consider when constructing your plan. Here are some of the most effective... [...]

The coronavirus disease (COVID-19) is an unprecedented threat the world is facing. With constantly rising cases it is causing several problems for people across the globe. According to J.P. Morgan economists, the U.S. economy will shrink to 14% in the next quarter. Entrepreneur Magazine contributor Ben Angel has published a new video ‘How to Deal With the Economic Impact of the Coronavirus’ to help you understand the economic impact of this pandemic. The Entrepreneur team says, “The full economic impact is yet to be felt, so it’s more important than ever... [...]

The COVID-19 pandemic has created a global slowdown. People are not able to go out of their homes. May be this would be the right time to launch your next business. After choosing your niche, the first thing that you need to think about is searching the right business name. Entrepreneur Magazine is hosting a webinar on ‘Take the First Step: Creating A Great Name Is Your Starting Point’ on Thursday, April 16, 2020 at 12.00 pm EST. The Entrepreneur team says, “While not the first thing you might think about during a crisis, spending the time to generate a compelling name can... [...]

By hosting webinars, you can enhance your online followers and create new customers. To make your webinar successful, you need to select the right topic, one in which you have appropriate level of knowledge. The Entrepreneur magazine contributor Robert W. Bly has shared eight steps to achieving webinar success. Bly says, “Webinars have long been an effective content marketing tactic. Your prospects can hear you talk and see your slides right on their com­puter screens. A typical sales funnel for a content marketing campaign incorporating a free webinar is: Put up a webinar... [...]

The HubSpot team has published a comprehensive list of marketing statistics for 2020. They have offered statistics in the following areas: Search Engine Optimization StatisticsContent Marketing StatisticsSocial Media StatisticsVideo Marketing StatisticsEmail Marketing StatisticsLead Generation StatisticsAdvertising StatisticsMarketing Technology StatisticsSales Statistics. The HubSpot team says, “The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stays up to date... [...]

Steve Harvey has released video-based training he calls The Newbie Affiliate Playbook. It is often said that affiliate marketing is the simplest way to get started marketing online. You advertise someone else’s product, in an email, on a website, on social media, etc. When someone reads your ad and buys, you get a commission. For example, most of the ads on IM NewsWatch are affiliate ads. These commissions are applied toward the costs of running this site. Beginners can be affiliates and often can earn enough for a side income, or in some cases, a full-time income. Some affiliate programs... [...]

An appropriate business name can give an identity to your business and help people to easily identify the products offered by your company. A good business name also helps your customers to remember your name. Neil Patel has published a new video ‘How to Choose a Great Business Name’. We think it will help if you are trying to come up with a name. Patel says, “There are an estimated 30000000 companies in the world today. That’s roughly one company for every 26 people. With so many brands in the world, ranging from huge brands like Coca-Cola and Apple,... [...]

The COVID-19 pandemic has created an unprecedented global challenge. Most business processes are adversely affected due to it. Search Engine Land‘s Barry Schwartz has published a new YouTube video ‘SEOs talk COVID-19 search disruption’ featuring different search marketing experts discussing the impact of COVID-19 on search. SEL team says, “A panel of experts recently joined Live with Search Engine Land to discuss the recent volatility of Google search results since the global coronavirus pandemic broke out. The panel shared data from tools like SEMRush, RankRanger... [...]

According to a Statista report, 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. A HubSpot study has reported that personalization helps email marketers to increase engagement rates. (Source: Instapage) BORN is hosting a webinar on ‘Leveraging Personalized Marketing in a Time of Disruption’ on Tuesday, April 21, 2020. The BORN team says, ” In 2020, we expect the evolution of customer data technology in marketing to finally hit the tipping point becoming more accessible and cost effective. In the past, there has been... [...]