The MarketingProfs team is hosting the ‘Email Marketing Friday Forum’ on Friday, April 10 at 11:30 AM ET. During this forum, the following three sessions will be conducted: Use Email Neuromarketing to Attract Eyeballs, Elicit Action, and Plump ProfitsTips to Turn Traditional Email Into a Revenue-Generating MachineHow to Play Games and Influence Email ROI. MarketingProfs team says, “The future of email is NOW. It’s time to trade in the animated GIFs for neuromarketing, automation, and gamification if you want to drive increased email engagement and response.... [...]

Search engine marketing is one of the most important ways to grow your business. By keeping pace with the changing algorithms you can continue to receive more traffic and new customers. Econsultancy is hosting a webinar on ‘Search in 2020: Is your brand discoverable?’ on Wednesday, April 8, 2020 at 3.00 pm BST. The Econsultancy team says, “Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your... [...]

The success of your website depends on the conversion rate it achieves. With right conversion rate optimization strategies you can increase your online sales. Hanapin Marketing is hosting a webinar on ‘Improve Your Website (And Sales) Immediately with CRO’ on Thursday, April 9, 2020 at 1.00 pm ET. The Hanapin team says, “Whether the current climate has customers flocking to your website, or you’ve had to cut back on PPC spend because of budget concerns – conversion rate optimization (CRO) can help improve your website. create a better experience for your users that benefits... [...]

A marketing funnel is the path your customers travel through as they comes in contact with your business and make a purchase. Similarly the social media marketing funnel helps you to create your brand advocates. Sprout Social contributor Sarah Aboulhosn has shared some useful tips on creating a social media funnel that helps you to improve your conversion rate. Aboulhosn says, “If social media is a significant part of your marketing strategy, you’ll be able to incorporate social posts into each stage of the funnel. Depending on the platforms you use, you can guide your audience... [...]

The COVID-19 pandemic has created a havoc around the world. When it comes to managing your business – a blend of effective communication, empathy and strong coordination could be the key to continue growing. Exposure Ninja‘s Tim Cameron has published a new video ‘How To Support Your Sales Team During a Crisis’ to help you support your sales team during this crisis. Cameron says, ” As a notoriously intense, high-pressure environment, being in sales is a tricky position to be in right now. It’s also likely to be the department that feels the most immediate... [...]

You can increase your business revenue by expanding your presence in multiple countries. For creating your presence in new environments you need to understand the mindset of the people who live their and their needs. IMPACT contributor Kathleen Booth has published a new podcast episode ‘Internationalizing your marketing ft. Alessio Pieroni of Mindvalley’ to help you expand your business. Booth says, “This week on The Inbound Success Podcast, Mindvalley head of marketing Alessio Pieroni talks about the company’s internationalizing strategy, and how entering new... [...]

Cross-domain tracking refers to the process of tracking multiple domains in a single Google Analytics property. It allows you to collect data from multiple websites into a single reporting view. Conversion Uplift contributor Neal Cole has published ‘A Guide To Cross-Domain Tracking in Google Analytics’ to help you extend your Google Analytics coverage and improve your marketing performance. Cole says, “You won’t need cross-domain tracking when users go between different sub-domains. Sub-domains are used to categorise different sections of a website, from blogs,... [...]

The current coronavirus outbreak has created a an unprecedented challenge for the whole world. Today, businesses are not able to sell much and customers are not able to buy despite their needs. Think with Google contributor Emily Eberhard has shared three ways you can help your shoppers in the situations such as the COVID-19. Eberhard says, “Here are some retail strategies and recommendations you can apply today to help navigate this dynamic environment. 1. Stay informed. Take the pulse of the current landscape and category demand to understand the needs of your customers.... [...]

The COVID-19 pandemic is affecting many around the globe. The economic impact of COVID-19 is visible now as people are losing jobs and businesses have no customers. The Vertical Leap contributor Chris Pitt has shared useful digital marketing advice from six marketing experts. This useful article will help you to face today’s situation and be ready for tomorrow. Pitt says, “As Mark Ritson explains in an article for Marketing Week, brands need to focus on the long-term and resist the urge to buy into quick fixes. In his own words, “this virus, too, shall pass” and, “at... [...]

In one of our posts on how to start an online business, we mentioned that you need a realistic plan and the right niche to build your online business. Here’s one more article from Unbounce that features a three step process to start your online business. Luke Baily says, “A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many retailers with brick and mortar locations are experiencing a steep decline in foot traffic (and some are even temporarily closing up shop). Florists, restaurants,... [...]