The COVID-19 pandemic is creating several challenges for businesses and the consumers. Product launches are delayed as there are no buyers and the focus has shifted to survival. Marketing Week‘s Charlotte Rogers has shared findings from a latest research on how COVID-19 is affecting marketing activities. Here are some of the findings: 86% marketers are delaying or reviewing marketing campaigns 90% of marketers say their budget commitments have been delayed or are under review 81% say that the tech or infrastructure spending has been suspended due to the spread of the virus... [...]

When your subscriber opens your email, they have taken the first step toward a sale. Email deliverability and open rate are the two crucial elements on which your email marketing performance depends. Adweek is hosting a webinar on ‘Increase Email Open Rates and Deliverability: Improve Your Security Posture’ on Thursday, April 16, 2020 at 1.00 pm EDT. The Adweek team says, “Email marketers are always in search of that secret potion that gives their messages greater visibility, higher open rates and improved deliverability. An emerging standard—BIMI (Brand Indicators for... [...]

On this, the last day of the Content Sparks “done for you” course 50% off sale, the course is The Emotional Intelligence Advantage. This is possibly the most important course in the sale, for your own business and for your followers. People want to feel that they are being understood and that their needs matter to the people they buy from. As the familiar adage says, “People don’t care how much you know until they know how much you care.” For doctors, it’s “bedside manner” that wins the confidence of patients, understanding them and gaining their... [...]

The situations like COVID-19 pandemic test your ability to effectively communicate with your customers and empathize with them. The Salesforce team has shared five ways to help you communicate with your customers during such crisis. Salesforce team says, “Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing staff, and more. While we often... [...]

In 2016, IAB research projected that podcast advertising revenue will grow by 290% during 2016 to 2020. By advertising on podcast networks you can reach a wide range of online audience and grow your business. Marketing Week team has published a comprehensive article highlighting the advantages of podcast advertising. MW team says, “Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts – radio’s younger, on-demand sibling – are swiftly gaining popularity with many of the demographics... [...]

By creating content that your audience needs – you can secure success for the efforts you are putting in. Quality and authenticity are the two important elements of your content but what matters the most is your audience’s needs and interests. Social Media Examiner team has published a new video ‘How to Create Content Your Audience Will Love: 3 Steps’ to help you create right content. SME team says, ” Want to create content that connects with the right people? Wondering how to deliver content your audience will share with others? Michael Stelzner shares... [...]

During the 12 days of the Content Sparks marketing courses sale, in addition to the main product of the day, a bonus was usually included at no extra cost. You only got the bonus if you invested in the complete (“Blaze”) course of the day. These bonuses were no throw-away products, but products that could also be a major value any business. Some were even robust enough to be a “done for you” course in themselves. Throughout the sale, you probably saw some bonuses that looked right for your marketing, although you didn’t want to invest the capital to get the product... [...]

Instagram, with its more than 500 million daily user, can help you to expand your online presence. By communicating your followers on Instagram you can improve your business performance. Social Media Examiner team has published a new video ‘How to Save Time With Instagram Quick Replies for Direct Messages’ featuring Jenn Herman. SME team says, ” Do you use Instagram Direct Messages for customer service and follower engagement? Tired of typing the same messages to answer frequently asked questions over and over? Instagram expert Jenn Herman explains how Instagram... [...]

The pandemic like COVID-19 test the businesses’ for their abilities to cope with the adverse situations and continue serving the customers. In such situations social media can play an important role. Adweek is hosting a webinar on ‘Using Social and Media Insights to Address the Coronavirus Effect: Stay Ahead of Consumer Needs’ on Wednesday, April 29, 2020 at 1.00 pm EDT. Adweek team says, “As so many businesses are grappling with the effects of the coronavirus, it’s crucial to have clear insights and intelligence into what consumers need in this ever-changing environment.... [...]

Search Engine Journal’s Matt Southern has published a list of eight popular WordPress plugins currently exploited by hackers. Southern says, “If you are utilizing any of these plugins on your site, it’s recommended that you update them immediately and stay vigilant about updating them throughout the year. WordPress Plugins Duplicator (1 million+ installs) Duplicator is a plugin that lets site owners export the content of their sites. A bug was patched in version 1.3.28 that allowed attackers to export site contents, including database credentials. ThemeGrill Demo... [...]