BrightEdge contributor Gabby Regalbuto has published an article highlighting the changes in search due to COVID-19. Regalbuto says, “As the novel coronavirus continues to spread rapidly around the world, it has impacted how people work, socialize, and shop. In the presence of these changes, marketers want to make sure they stay abreast of the latest developments in the world of search. We encourage all members of our community to pay attention so that they can be confident that they’re creating the best possible impression with their marketing efforts and take advantage of new opportunities... [...]

If you need to discover how to retain and re-engage your customers for increased loyalty and repeat sales, check out the latest sale from Content Sparks: Keep Your Customers For Life As with all the courses on sale (only through tomorrow), this one can help your own business, but is also designed for you to teach to other businesses, under your own name (there will be no mention of Content Sparks in your student materials or presentation slides), to build your expert credentials and to create a revenue stream for you. Keeping customers long-term is every business’s goal so Keep Your Customers... [...]

The Target Marketing team has published a new report called ‘Email and the Age of First Person Marketing’. This report will help you to learn about the importance of personalization in email marketing and how to do it. Download the report and learn: How the average consumer manages their email accountWhy email addresses are still the foundation of online identityHow segmentation and automation have changed email marketing foreverKnow when it’s time for you to consider a new Email Service ProviderTactics for future-proofing your email marketing strategy. Email... [...]

WordPress has introduced block editor to help you create user-friendly, high-quality content and give your content a great structure, look, and feel. Yoast contributor Iris Guelen has shared steps to help you transition from the WordPress classic editor to block editor. Guelen says, “Switching to the block editor should go smoothly. Especially, if you follow the steps below. In this video, which is part of our new and free Block editor training, we explain the steps you should take when transitioning to the block editor. And of course, we’ll also describe them in this... [...]

Starting an online business requires minimum resources but it does require a realistic plan . You need to find a niche that can be tapped to build your business . AWeber contributor Kelly Frost has shared a four-step marketing plan to help you start an online business. Frost says, “Staying home may be the new norm for the time being, but that doesn’t mean you need to put your dreams on hold. Whether you’re looking to grow or launch your online business, now’s the perfect time to set yourself up for success.  Make the most of this extra time at home by following... [...]

Working from a home is a challenging task as you are with your family. You may have to consider their needs parallelly as you are working. Also the space that you create for your work inside the home matters a lot. Learning Hub’s Alexa Drake has shared 10 ways to be productive while working from your home office. Drake says, “Whether you work best surrounded by color or prefer to work with a simple setup, redecorating your office can give you newly found motivation to get work done. Although there are endless ways you can really make your space work for you, there are... [...]

According to WordStream‘s Dan Shewan, insufficient resources, increasing competition, maintaining quality standards and very broad focus are some of the challenges that content marketers face today. As the last one says, time management is one of the crucial issues. To help you be more productive, Orbit Media Studios is hosting a webinar on ‘Productivity Tricks and Time Management for Content Marketers’ featuring Andy Crestodina on Wednesday, April 8, 2020 at 2.00 pm ET. Orbit Media team says, “How will you spend the next free hour of your day? The options are unlimited.... [...]

The coronavirus pandemic is getting worse. It has created a global havoc and businesses are undergoing a big recession. Let’s try to find out how this pandemic is affecting the marketing agencies Orbit Media Studios’ Andy Crestodina analyzes this impact. Crestodina says, “Let’s take the temperature. We start with a broad question about demand for marketing services. Most agencies report a negative impact. No surprise. But marketing is a broad category, encompassing a huge range of services. The impact to demand for those services ranges widely. The industry... [...]

The search engines (principally, Google and Bing) frequently change their search algorithms. When this happens, you need to update your SEO strategies. Google recently announced its new BERT update. According to Search Engine Journal, after Google’s BERT update, it is time for medium to large-scale enterprise sites to re-calibrate their SEO strategies to ensure continued success. Actually, whatever your business size, this would be a good time to revisit your SEO practices. Search Engine Journal is hosting a webinar on ‘SEO After BERT: How to Win Big with FAQs, Schema, AMP &... [...]

As we cope with the efforts to combat the infectiousness of COVID-19, we have turned increasingly to electronic means of communicating. SMS text messages, Facebook messaging, tweeting, livestreaming and video conferencing have all played a role in helping people stay connected when they need to stay at home. These technologies have been key to keeping people informed to a degree that was impossible 100 years ago when the flu epidemic ravaged the world. But as helpful as these communications tools are, they have their own risks. One tool that we have heard a lot about recently is Zoom, which describes... [...]