By hosting webinars, you can share knowledge and information as well as stay in touch with your audience. Webinars also help you to establish the authority in the niche you are working with. Content Marketing Institute is hosting a webinar ‘10 Common Webinar Mistakes and How to Avoid Them’ on Wednesday, August 26, 2020, at 2.00 pm ET. The CMI team says, “When it comes to webinars, sometimes the smallest mistake can make the difference between an awesome event and an epic fail. Attend “10 Common Webinar Mistakes and How to Avoid Them” to learn tips and best practices to make sure... [...]

Your existing content can be a great asset when it comes to achieving higher search engine rankings. By republishing your blog posts, you can increase your website traffic. Jeff Bullas has shared seven useful strategies to republish your blog posts and boost SEO. Bullas says, “The content on your website represents your brand. By improving and optimizing the existing content on your website, you can provide more valuable information to users and increase search engine discoverability. Moreover, updating some of your older, but high-performing posts can extend the life of the content and... [...]

Blogging is a great way to reach your online audience and promote your products and services. It helps you to establish your authority in the niche you have chosen. MarketingProfs has published a new podcast episode ‘Born to Blog’ featuring renowned author Mark Schaefer. Kerry O’Shea Gorgone says, “Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. He is also the executive director of Schaefer Marketing Solutions and the organizer of Social Slam, an annual social media conference. His marketing blog, {grow}, has... [...]

MarketingProfs contributor Laura Forer has published a new infographic called ’64 Statistics That Will Guide Your Content Marketing’ to help you strengthen your content marketing efforts. She says, “What do you have in store for your content marketing program this year? If you’re want to gather leads, you might consider creating webinars, whitepapers, reports, and e-books, which are the types of content B2B buyers are most likely to trade their contact information for. If your goal is to build relationships with leads, consider more social content. And if you want to guide... [...]

Kevin Fahey just released one of his Premium PLR products: Email Marketing Power . After all these years, email is still the most productive electronic marketing tools. That’s why Fahey created Email Marketing Power to help you take your email marketing to a higher level. Even if you’re new to online marketing or even if you have crashed and burned before, Fahey says this could be the very training to put your business “on the map.” It is the result of countless years of testing and perfecting what works best in Email Marketing. In this training, Fahey shares with you the... [...]

Content marketing is a creative job. You need to stay focused on the creation of content that attracts your audience and helps you convert them into customers. You also need to work hard to get your content indexed in Google search for better results. MarketingProfs contributor Brian Liang has shared a list of five common SEO mistakes that content marketers make. Liang says, “Search engine optimization (SEO) and content marketing are a powerful combination that can build your website’s authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to... [...]

When it comes to search engine optimization, you need to consider all the kinds of your presence on the web. Since Google has different approaches for all three formats, you need to work to get indexed all of them. MOZ has published a new Whiteboard Friday video ‘Desktop, Mobile, or Voice? (D) All of the Above’ featuring Dr. Peter J. Meyers. The MOZ team says, “Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home... [...]

SEMrush contributor Erika Varagouli has published an article highlighting 18 alternative search engines to Google. Varagouli  says, “There is no disagreeing that Google is the most dominant search engine for internet users in most parts of the world. Recent studies show that Google has an 88% share of the market for desktop and mobile searches in the U.S., and there is no sign of this changing.  [...]

Link building is one of the most important tactics to grow your website authority and web traffic. It also helps you to improve your SEO rankings. Jeff Bullas has shared 10 useful link building tips and tricks for beginners. He says, “If you’re not practicing link building for your site, you should start now. Learning everything would take a lot of time. That’s why I’ve come up with a list of the basic tricks to building links that you can use as a beginner. 1. Finding replaceable links Learning curve: 2 hours including tool learning Scalability: Low Success Rate: 50% This method... [...]

On-page SEO refers to the practice of optimizing website content to grow organic search traffic. It helps users (and search engines) read and interpret your website content. Portent contributor Kat Sherkeo has shared eleven ranking factors for on-page SEO. Sherkeo says, “Let’s take a look at 11 essential ranking factors that help landing pages rise to the top of organic search results. 1. Keyword Mapping Always start your on-page SEO audit with keyword mapping. If you don’t know what keywords you’re targeting, there’s no point in optimizing the landing page for “SEO.” There’s... [...]