Blogging has several advantages – it helps you to establish yourself as an authority in the domain you work; also it helps you promote your business online. Rank Ranger’s new podcast episode ‘The Trials & Tribulations of Getting an E-commerce Blog Done Right’ will help you to grow your e-commerce business with blogging. The Rank Ranger team says, “The wonderful Orit Mutznik joins the podcast to share her thoughts on what makes a commerce blog effective (and what doesn’t): Aim to sell or aim to inform, what are you really trying to do with a commerce blog? How... [...]

The COVID-19 pandemic has created unprecedented challenges for businesses worldwide. To come out of its impact and start growing again, you need to create a strong marketing strategy. MarketingProfs is hosting a webinar ‘Strategies for the New Normal’ on Wednesday, August 13, 2020, at 2.00 pm EDT. The MarketingProfs team says, “From marketing strategy to events to positioning and processes and much more, all of marketing is in flux. We’re experiencing fundamental shifts and real disruption that will shape our careers and the future of marketing itself. But by relying on agility... [...]

Agile marketing refers to the act of using data and analytics to find promising opportunities or solutions to problems that exist in an organization’s marketing process. Content Marketing Institute is hosting a webinar ‘Agile Marketing and the Role of Content in the Age of Disruption’ on Thursday, August 13, 2020, at 2.00 pm EDT. The CMI team says, “Join this session to hear from Samuel Monnie (Marketing Transformation Leader, and Host of Across the Pond: Marketing Transformed Podcast) and Deanna Ransom (Global Head of Marketing and Marketing Services, Televerde) to gain expert... [...]

Traffic Turbine has just been released and it is an advance in traffic generation strategy. You want to get useful traffic to your site without spending any money on paid traffic. After all, you have a budget to consider. And you need to get this traffic without investing long hours of your time creating backlinks, writing articles, and doing all traffic-generation activities that used to be required. Traffic Turbine was invented to help you do just that. It is proven Video Traffic software along with video marketing training so you can make the best use of the software. No matter what your marketing... [...]

A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. The content that you post on pillar pages is called pillar content. Content Marketing Institute’s Justin Champion has shared a six-step guide to creating pillar content. Champion says, “You’re at the bottom of the mountain. You’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re... [...]

Social media platforms have gained great importance when it comes to marketing and promotions. With the availability of chatbots, social media marketing has become more efficient. Adweek is hosting a webinar ‘Drive Trust on Social Media With AI: Build a More Human Connection’ on Thursday, August 27, 2020 at 1.pm EDT. The Adweek team says, “Never before have social media and human connection been more important. But never before has trust been more eroded. What to do? Advanced data science and AI can be applied to social media strategies to weed through thousands of people, analyze tone... [...]

Return on Investment (ROI) is an important element to determine your content marketing success. You need to identify and use the right metrics to measure your content marketing ROI. Search Engine Watch contributor Sumeet Anand has shared seven important metrics to measure content marketing ROI. Anand says, “To measure ROI, there are seven key metrics you need to monitor. These are: 1. Web traffic This is a volume metric that is the easiest to measure. It involves looking at the flow of traffic on every page of your website. Monitoring web traffic enables you to know which content is popular... [...]

Social Media Examiner has published a new podcast episode ‘Advanced Facebook Audience Targeting for eCommerce Businesses’ featuring Miracle Wanzo. Michael Stelzner says, “Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook? To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast. Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency. She’s also the founder of Hip Undies,... [...]

Dr Amit Pareek has just released MaxDrive 2.0, the newest cloud storage and delivery facility. We all have videos we want to use in our marketing. They could be training videos, sales videos, affiliate videos and more.They take up a lot of space on your hosting. ou may even need to buy a bigger hosting plan after a while. Now, your media hosting worries are overwith MaxDrive 2.0, which was just launched. To use your new media storage, you just need to follow 2 Simple Steps: Step 1: Just upload any media file from your PC. MaxDrive 2.0 optimizes it for speed and resolution so that when someone... [...]

Instagram has launched Instagram Reels, a new way to create and discover short, entertaining videos on Instagram. Reels allows you to create fun videos to share with your friends or anyone on Instagram. Social Media Examiner has published a new video titled ‘Instagram Launches Reels Globally to Take on TikTok featuring’ Jeff Sieh and Grace Duffy. The SME team says, “On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore the official rollout of Instagram’s TikTok competitor, Reels, with special guest, Rachel Pedersen. We will also... [...]