We know that common writing mistakes can damage our credibility resulting in poor business performance. On the other hand, your ability to write effectively can help you to persuade your audience to take action. Copyblogger’s Brian Clark has shared a list of seven common writing mistakes and how to avoid them. Clark says, “let’s take a look at some of those types of glaring errors you never want to make — common writing mistakes that can diminish the shine and credibility of your message. 1. Loose vs. lose This one drives a lot of people crazy, including me. In fact, it’s so prevalent... [...]

Website monitoring can help you to track things like latency, load balancing, site traffic, uptime, and other factors related to the health of your website. Quick Sprout has published a list of best website monitoring services you can use. The Quick Sprout team says, “There are dozens of website monitoring tools available on the web today. How can you possibly know which one is the best for your website? Fortunately, I’ve done all of the research for you. This guide contains the top site monitoring services for every type of website out there. StatusCake Monitis Uptime Robot Pingdom Montastic Uptrends Host... [...]

Your website needs a well-optimized FAQ page to help your customers find answers to their problems with little effort. A well-planned FAQ page can save your visitor’s time. SEMrush contributor Connor Lahey has shared an article highlighting 11 great FAQ pages to inspire you. Lahey says, “Here are a few points you should consider when creating your own FAQ or hubs page: Create a clearly defined and logical structure. Answer questions clearly and concisely. If it needs to be more detailed or expert-level, you can link to a more in-depth guide elsewhere on your site. Update your questions... [...]

Carol Walport Product Manager at Google Ad Manager, has announced the addition of new interactive features to Google Audio Ads. The new features will allow publishers to easily monetize their audio content. Walport says, “To help publishers monetize their digital audio content, Google Ad Manager is expanding support for audio ads with new features like Dynamic Ad Insertion for audio, programmatic monetization, and new audio forecasting capabilities. With these new audio features, publishers gain opportunities to monetize their digital audio content, advertisers are able to reach more relevant... [...]

Quality content creates the base for your SEO strategy. By continuously producing quality content your audience is waiting for, you can continue to grow your online reach. Copyblogger’s Sonia Simone has shared nine tips to help you create content that improve your SEO performance. Simone says, “Here are nine sensible SEO recommendations that also work to make your site experience better for the human beings who read your content, listen to your podcasts, watch your videos, and actually pay for your products and services. 1. Answer actual audience questions Want lots and lots of people... [...]

Effective copy can help you to grow you sales exponentially. By adding the element of persuasiveness, you can continue to win more and more customers. Jeff Bullas has shared three persuasive sales copywriting techniques to grow your sales. Bullas says, “Effective sales copy must be engaging, credible, clear, concise, and persuasive. It’s one of the most powerful marketing skills out there. And over the course of this piece, I will give you 3 hefty sales copywriting approaches. Do them right, and you’ll be spinning gold in no time. Without further ado, let’s get started: 1. Hypnotize... [...]

Ahrefs’ Joshua Hardwick has published a comprehensive guide entitled ‘How to Get to the Top of Google’s Search Results’. Read this guide to discover some useful strategies to rank higher in Google search results. Hardwick says, “If you run a business, you’ll probably want to appear at the top of Google when people search for certain keywords. For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the top usually means more traffic,... [...]

Your product or service landing page can help you to create more sales and grow your business. With proper planning and analysis, you can create landing pages that can deliver better results. AWeber contributor Chandal Nolasco da Silva has shared 10-step process to creating landing pages that convert more customers. Chandal says, “Many landing pages suffer because there’s just too much going on. Approach landing page design with a feeling of respect for the time of the visitor. By making a clear and digestible landing page, you can do more with content because you aren’t forced to slam... [...]

MOZ has published the new episode of Whiteboard Friday video ‘Using the Flowchart Method for Diagnosing Ranking Drops’ featuring Kameron Jenkins. In this video Jenkins talks about the Flowchart method for analyzing drop in your Google rankings. The MOZ team says, “Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular... [...]

Organic traffic is important for any website. Organic website traffic refers the users who visit your website from a search engine’s organic results. Ahrefs contributor Si Quan Ong has shared eleven ways to grow your organic traffic. Quan Ong says, “In this post, we’ll cover some simple content writing tips that have helped us achieve these numbers, which you can apply to your own content. Write about topics people are searching for Create the right kind of content for your target keyword Create a data-driven outline Make your content link-worthy Craft a captivating headline Kickstart... [...]