Fortune 500 companies know the importance of keeping their own brand at the forefront of their marketing. You can do that, too, with WebinarLoop, by hosting your webinars on your own domain. This includes: ► Sign up page on your own domain ► Thank you page on your own domain ► Landing page on your own domain ► Webinar, itself, on your domain, not some big webinar company’s domain. But, that’s not all WebinarLoop will do for you. The biggest fear most people have before hosting a webinar is that they will mess up. That’s consistent with the longstanding fact that the majority... [...]

Brainlabs has published a new infographic titled ‘Paid Media Pulse: Tracking COVID-19’s Impact’. It is compiled based on a survey of marketers from all across the globe on how COVID-19 has been impacting their paid media efforts. The Brainlabs team says, “See how the paid media landscape has changed since the onset of COVID-19. We surveyed experts across the globe over three months and compiled key trends into an infographic. You’ll see: The impact on budget forecasts Channel and platform investments Opinions on long-term impact of the virus”. Paid Media Pulse:... [...]

Digital Marketing Depot has published a free resource called ‘Post-Pandemic SEO Strategy Playbook’. Download this playbook to prepare a strong SEO strategy for the post-pandemic era. The DMD team says, “As months pass, marketing teams are starting to turn their attention from short-term crisis management to long-term planning for recovery. Conductor’s team of SEO experts compiled recommendations to update your post-pandemic marketing strategy. What actions should you prioritize to future-proof your marketing? How do you motivate your remote team to implement new projects?... [...]

A strong SEO strategy plays an important role in achieving content marketing success. You can gain maximum output by integrating the right SEO tools for your business. Top Rank Marketing’s Lane Ellis has published an article highlighting five useful SEO tools to boost your content marketing. Ellis says, “Let’s jump in with our collection of fresh SEO tools to boost your content marketing experiences. 1 — Google Lighthouse Google’s own Lighthouse tool — an open-source project — offers a simple way to check a number of basic SEO-related issues that every website should consider.... [...]

Your content marketing efforts need to be in synchronization with what is going around in the world. By integrating the current event information in your content, you can make it more relevant and popular. COVID-19 is the current example of doing this. Search Engine Watch contributor Gregg Schwartz has shared some useful tips on how you can improve content marketing by using trending keywords from current events. Schwartz says, “Approaching serious current events in content marketing can be a tricky wire to walk. In 2020 alone, businesses and marketing teams everywhere have struggled to... [...]

Blogging is a great way to attract an online audience and convert them into customers. Regular publishing on your blog can help you to establish an identity in your niche. IMPACT contributor Liz Moorehead has shared a nine-step guide to help you write great blog posts. Moorehead says, “This article is going to lay out, step-by-step, how to write a blog article, so you can say goodbye to writer’s block forever. I will also be giving you two crazy powerful content planning tools to help you do it. Sounds pretty sweet, right? OK, let’s dive in. 1. Choose your blog content topic In... [...]

Affiliate marketing is a way to earn money online without having your own products. By effectively promoting others’ products and services, you can create an income stream. Jeff Bullas has shared some useful ways to help you increase your affiliate marketing income. Bullas says, “To get the most out of your affiliate marketing, you need to utilize various techniques to increase the number of clicks and boost conversions. Bonuses are one such method. Why you should offer bonuses to boost your affiliate income A bonus is an extra product or service offered alongside the primary purchase... [...]

When more and more people turn to your website, your chances of improving conversions also grow. SEO is one of the most preferred tactics to grow your site traffic, but you need to focus on other strategies too. SEMrush contributor Natalia Zhukova has shared five useful ways to drive more traffic to your website. Zhukova says, “Traffic is the first concern businesses have to deal with to win a larger market share and more customers. This post will uncover tactics that help businesses analyze market trends and competitors’ strategies to drive more traffic and earn more visitors that can... [...]

Rank Ranger’s  Darrell Mordecai has published ‘The Hands-on Guide to Winning Featured Snippets’ to improve your marketing performance using Google featured snippets. Mordecai says, “In this post, I’ll be covering how to take your research from the previous post, and put it into action. Before we jump in, we first need to understand user intent. UNDERSTANDING USER INTENT FOR WINNING FEATURED SNIPPETS User intent refers to what the searcher is looking for when typing a query into Google. It’s where Google meets the user by presenting content. The user has a burning question... [...]

Backlink audit refers to the process of checking out the websites and blogs from where you are receiving links. It is the evaluation of all links pointing to your website. SEMruch contributor Darina Andronova has published an article highlighting a five-step process to perform backlink audit. Andronova says, “In this article, I will tell you how to do the job in less than an hour using SEMrush Backlink Audit and Backlink Analytics tools. The database of 30T links, Google Analytics, Google Search Console, and Majestic integration, and the smart evaluation system (40+ toxicity markers)... [...]