Social Media Examiner has published a new video ‘Instagram Rolls Out New Business Tools’ featuring Jeff Sieh and Grace Duffy. The SME team says, “Explore Instagram product tags in posts, new ad targeting audiences, and more with special guest Amanda Robinson; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace Duffy”. Watch the video here. Social Media Examiner [...]
MOZ has published the new Whiteboard Friday video ‘4 Google My Business Fields That Impact Ranking’ featuring Joy Hawkins. The MOZ team says, “With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings”. 4... [...]
Website development can lead to several benefits. One of them is selling out your well-built website. Blogging Wizard’s Colin Newcomer has shared an article highlighting 11 platforms to buy and sell websites. Newcomer says, “Looking to sell your website and turn all your hard work into a hunk of cash? Or maybe you’re on the other side and looking to acquire a new website to add to your portfolio? Either way, I’ve got some great options for you in this post where I’ve collected the 11 best platforms to buy and sell websites or other online businesses. 1. Flippa You can use... [...]
By creating personalized advertisements, you can improve your sales performance. Effective personalized ads can help you to win customer attention and increase chances for conversions. Search Engine Journal’s Danielle Bilbruck has shared four ways to help you create personalized ads that can achieve better results. She says, “Here are a few ways to make sure your personalization and advertising efforts are more effective than they are jarring. 1. Start With the Data You Have & Look at All of It Too often, buyer or user personas aren’t a foundation or a starting point for brands. Instead,... [...]
If you have been blogging a while and have been sharing good information, you should consider turning your blog content into a product for sale. After all, it’s easier to read a book than to scroll endlessly through a blog, so people will find a compact form of your content attractive. Content Sparks is offering a training program, called From Blog to Book to Course, that lets you take a step-by-step “repurposing” journey from blog to book. Not only that, but the training also includes the process for turning a book (either the one you just created or one you already have) into... [...]
Your subscribers and followers create hope for your business to make more sales. By staying connected with them, you can continue to expand your brand. Content Marketing Institute contributor Robert Rose has shared some useful tips to help you measure the value of your subscribers. He says, ” As Drucker himself said, “It is the customer who determines what a business is. For it is the customer (alone) who, through being willing to pay for a good or for a service, converts economic resources into wealth, things into goods.” Great marketing adds value that customers are willing to invest... [...]
Target Marketing’s latest Tech Talk video is titled ‘Video Personalization at Scale’ featuring Vidyard’s Tyler Lessard. The TM team says, “This week on Tech Talk, Target Marketing spoke with Tyler Lessard, VP of marketing for Vidyard, a B2B online video hosting platform. Vidyard’s Go Video feature allows marketers and salespeople to create personalized videos at scale and distribute them easily over email. This brings an intimate feel to marketing and sales emails, and is achieved as easily as uploading your email list to the program. If you want to see more... [...]
To make your content accessible to the audience, you need to reduce basic barriers to comprehension, such as providing alternative text for images, which enables the audience to understand your message quickly. Content Marketing Institute’s Melissa Eggleston has shared a comprehensive article on serving accessible content to your audience. She says, “Though you care fervently about your content, it may occupy only a small (hopefully important) moment in the busy lives of others. Here are some ways to make those moments matter for more people. Lower your expectations I’ve conducted... [...]
Sue B. Zimmerman has published a new video ‘How To Use Instagram Reels Even As A Beginner’. She says, “What is Reels? A creative feature to help get the word out about your business in a fun, fast and entertaining way. And because it’s a new feature, Instagram™ is promoting Reels like crazy. Why not get in on the extra free exposure without trying to figure out how on your own? This week’s brand NEW YouTube video, is all about teaching you the do’s and don’ts of Reels, so you can take advantage of this hot new feature now”. How To Use Instagram Reels Even... [...]
Google’s carousel result is a row of rich (i.e., visual) results that searchers can interact with. With an effective carousel strategy, you can grow your site traffic. Content Marketing Institute’s Ann Smarty has shared some useful tips on optimizing your website for Google Carousel results. She says, “Google has been experimenting with these search elements for years, gradually expanding the types and showing them for more and more queries. Currently, these carousel types are generally supported: Videos Probably the most common type of carousels, this type can be seen on both... [...]