With the Google dynamic display ads, you can showcase previously viewed products or services to users who have already visited your website. WordStream’s Joe Martinez has published a comprehensive guide to setting up Google Dynamic Display Ads. says, “The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only for the Display Network and not available for every advertiser. Eligibility will differ depending on if you want to use dynamic ads for remarketing and what industry your account is in. To help you get started with this helpful feature of... [...]

With effective link building techniques, you can improve keyword rankings and get more website traffic. Search Engine Journal’s Andrew Dennis has shared 10 proven link building techniques to help you improve your marketing. Dennis says, “here is a list of 10 link building techniques that work and will bring the types of links that fuel improved keyword rankings. 1. Resource Promotion One of the best ways to secure worthwhile links is by promoting linkable resources to relevant audiences. These resources typically take the form of an in-depth or comprehensive guide on a topic that is... [...]

Search Engine Journal contributor Matt Southern has highlighted Pinterest search trends for Fall 2020. He says, “Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020. Search trends are identified based on which topics are currently seeing a spike in search volume compared to this time last year. Social media marketers can use this data to help guide their efforts throughout the rest of the season. Pinterest calls this particular season “back to life,” saying autumn is like a second new year: “Each year,... [...]

Facebook advertising enables you to enhance your online reach and grow your business. You can also drive more email subscriptions with the help of such ads. Social Media Examiner’s Laura Moore has shared five tips to help you grow your email list using Facebook ads. Moore says, “Facebook ads are an effective way to gain the email addresses of your Facebook and Instagram audiences and add subscribers from a wider audience who may not already know you from your organic marketing. Here’s how to combine Facebook ads with an email nurture campaign to capture and retain new subscribers. #1:... [...]

Business2Community contributor Brad Smith has highlights 17 best display ads of 2020. He says, “Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. 1. Apple TV uses simplicity to grab your attention You may not need a lot of text or compelling ad copy to grab someone’s attention with a display ad. In fact, it’s often much better to keep things simple, like with this Apple display ad example... [...]

Automation Empire, just released by Dan Green, builds and then hosts 12 entire ClickBank affiliate sites for you (complete with Google Traffic). These sites are built with point-and-click ease because this is Software as a Service (SaaS). ➤ You get niche-specific quality “original” content, auto-transcribed from YouTube, and posted to your sites daily. ➤ You get “fully done for you” reviews of the latest relevant ClickBank products (complete with video + copy + bonuses) daily. ➤ Your sites can even rank on Google so you may get actual search traffic daily. If you aren’t familiar... [...]

Effective copywriting plays an important role in your marketing. It helps you to persuade your prospects to take an action. Content Marketing Institute’s Penny Gralewski has shared two useful tips to help you improve your writing. She says, “Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers. Tip 1: Use short, simpler words Everyone loves to sound smart, but your audience will tune out if they don’t understand what you’re saying. Don’t encourage your audience to stop consuming... [...]

Google’s FAQ rich snippets feature questions covered on the linked page. These snippets help your target audience learn what your website pages consist of. Content Marketing Institute’s Ann smarty has published an article highlighting the features of Google’s FAQ rich snippets. She says, “Like any other Google-supported rich snippet, a structured markup, i.e., FAQPage schema, enables FAQ snippets. The two required properties for the rich snippet to work are: Main entity: Question acceptedAnswer: Answer A standalone WordPress plugin – FAQPage schema plugin – makes it... [...]

Marisa Murgatroyd is among many who have found that courses that only deliver facts and “how to” information are falling behind. Other courses, that get the student involved in acting on the information (and even more important, get the students emotionally involved in the course), presented get better returns on your investment. She recently ran an experiment with one of her “underperforming” online courses that had some surprising results: ✔️ The conversion rate of her webinar jumped from 11% to 21% ✔️ Sales increased by 33% ✔️ Student engagement and satisfaction... [...]

IMPACT’s Kathleen Booth has published a new episode of the Inbound Success podcast titled ‘How Rand Fishkin applied lessons learned from Moz to the launch of SparkToro’. She says, “This week on The Inbound Success Podcast, SparkToro Founder Rand Fishkin talks about starting over. Rand rose to marketing stardom as the Founder and CEO of Moz, where he became known as one of the foremost experts on SEO in the world. When he exited the company a few years ago and founded SparkToro, he reflected on the lessons learned from his experience at Moz to develop a fresh new approach... [...]