IMPACT’s Liz Moorehead has shared an article highlighting 15 mistakes marketing managers make.  She says, “No matter your circumstance, there’s something here that any marketing manager can do — cutting down on unused software, hiring better, avoiding the most common digital marketing mistakes, and even getting free strategic marketing advice. 1. Stop wasting time creating needlessly comprehensive buyer personas instead of publishing content now I know, I know. Buyer personas are supposed to be the cornerstone of any successful digital marketing strategy (inbound or otherwise),... [...]

Entrepreneur magazine has published a new video ‘Make Money Blogging: From Zero to $1,000-Plus per Day’ featuring Jeff Rose. The Entrepreneur team says, “Jeff Rose started blogging to stand out as a financial advisor but is now earning most of his income from his website. In this video, he talks about the lessons he learned to monetize his blog, including the importance of: SEO Guest blogging Google Adsense Affiliate marketing Publishing posts about topics before they trend Positioning yourself as an expert Offering various kinds of content such as video and podcasts”. Make... [...]

With a unique and strong strategy, you can make the most from your marketing campaigns. And content plays a very important role in making your campaigns more impactful. Entrepreneur magazine contributor James Jorner has shared three ways to improve your marketing campaigns by keeping them content centered. He says, “If your content can solve a big problem for your readers, they’ll remember it. This enables you to get loyal subscribers and potential brand ambassadors, especially now that the display advertising and search advertising space is very cluttered with an increasing number of... [...]

Content Marketing Institute is hosting a webinar ‘The Content Experience Approach that Doubled Our Traffic During the Pandemic’ on Thursday, December 4 at 1.00 pm ET. The CMI team says, “In this webinar, you’ll learn how a “Content Experience” approach to their marketing effectively led Rock Content to double their traffic to more than 8 million sessions a month. Join Mary Ward, Rock Content’s CCO, for our next webinar to explain: What a Content Experience is The three pillars to building one How you can create a similar success case in your company”. The Content... [...]

SEMrush is hosting a webinar ‘How to Use Competitor Analysis for Your Marketing Strategy’ on Tuesday, December 1 featuring Tristam Jarman and Aaron Dicks. The SEMrush team says, “In the current online marketing landscape, it’s not enough to rely on channel-specific intelligence to run a single-channel activity such as PPC advertising, or solely SEO techniques. This is where competitor analysis can become the key source of market and competitive intelligence. Join Aaron Dicks, Managing Director of Impression, as he shares how his agency uses competitive intelligence data to inform... [...]

Content Marketing Institute is hosting a webinar ‘Rethinking Content Delivery in a Digital-First World’ on Wednesday, December 2 at 2.00 pm ET. The CMI team says, “It’s time to rethink traditional content delivery methods, and start connecting with our audiences on their terms. In a digital-first world, people want engaging, dynamic experiences that bundle lots of content, in different mediums, in approachable, human formats. In this session, ON24’s VP of Content Marketing, Mark Bornstein, will share strategies for creating journeys of engaging content experiences that your... [...]

To improve your content impact, you need to connect with your audience. Emotional connection helps you to move closer to your audience and influence them. Copyblogger’s Sonia Simone has shared 10 emotion-based headlines that will work for you. She says, “Emotional benefits are critical to persuasive copy, but how do you naturally incorporate them into your writing? It’s one thing to talk about general concepts like “connection” or “fear,” and another to convey these ideas. The 10 examples of emotional triggers below have been used in countless promotions, because they speak... [...]

Podcasting is one of the best ways to grow your online reach and establish authority. It also helps you to promote your products and services. Copyblogger contributor Tim Stoddart has published an article highlighting the podcast topics that listeners love. He says, “If you currently have no audience, potential listeners will probably ask why they should listen to your advice over an established influencer in the field. Fortunately, these podcast topics will enable you to leverage other authoritative sources and grow your own voice. Teardowns Everybody likes to get a behind-the-scenes view... [...]

MOZ has published a new episode of Whiteboard Friday video ‘Image Link Building’ featuring Britney Muller. The MOZ team says, “Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having... [...]

Content Marketing Institute is hosting a webinar ‘Create Digital Experiences That Engage’ on Friday, December 11 at 1.00 pm ET. The CMI team says, “Take a look at your inbox on any given day, and you likely have multiple emails promoting a virtual event. While this uptick in webinars and virtual conferences has presented professionals with lots of online learning opportunities, it also means your audience might be experiencing virtual event fatigue. To make your virtual event successful, your content needs to stand out in the crowd. The types of content you need to consider for... [...]