Social Media Examiner has published a new podcast episode ‘Live Video Simplified: An Easier System to Success’ featuring Tanya Smith. The SME team says, “Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, I interview Tanya Smith on the Social Media Marketing Podcast. Tanya is a video strategist who helps service providers demystify the video creation process. Her site is GetNoticedWithVideo.com and her course is Let’s Go Live. Tanya explains her threefold system for producing live video... [...]

Email is one of the most trusted marketing tools. It remains at the heart of marketing when it comes to building trust with your prospects. Industry Dive has published a new white paper ‘The Two Must-Have Pillars of Email Marketing for Retail Brands’. The ID team says, “The simple truth is that email works. Even with a host of newer marketing techniques available to retailers, email remains a tried-and-true marketing strategy and a proven revenue generator. But it takes more than clever copy and creative. If your campaign never hits your target shopper’s inbox, it will be a... [...]

Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand. The COVID-19 pandemic has created an altogether new challenge for the companies and marketers in terms of the creation of new strategies to continue reaching the target market. IMPACT’s Jen Barrell has shared a comprehensive article on what your 2021 content marketing strategy should include. She says, “Let’s break down your new and improved strategy into four sections. Think of this as the content manager version of The Home Edit (without the... [...]

Search Engine Journal has published a new e-book titled ‘The Biggest PPC Trends of 2021, According to 32 Experts’. The SEJ team says, “What will be the most important PPC trends in 2021? That’s the exact question we asked 32 of the top PPC marketing experts. From paid search, to paid social, to remarketing, and beyond, discover what trends PPC experts are predicting to lead the pack. Download our ebook, The Biggest PPC Trends of 2021, According to 32 Experts, to see what the pros predict for paid search, social ads, and more next year. In this ebook, understand how and why the... [...]

Competitor analysis helps you to explore your competitors’ digital footprints to gather consumer, product, and marketing insights on your rivals. SEMrush contributor Natalia Zhukova has shared an article highlighting the ways to help you understand your competitor’s strategies. She says, “This post will guide you through the key milestones of competitor analysis, showing how to optimize and automate this process, as well as uncovering how the insights gathered can be turned into actionable business decisions. What Is a Competitor Analysis? How Often Should You Revisit Findings From... [...]

Searchmetrics has published a new episode of Voices of search podcast titled ‘SEO Content Strategy Playbook’ featuring Jordan Koene and Benjamin Shapiro. The Searchmetrics team says, “Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene to review SEO content strategies to apply while creating a website. Jordan examines Ben’s MarTech website as a case study for how to approach growing organic traffic. Taking inventory of content assets is a helpful way to identify the topics and subjects that are organically performing well. These insights... [...]

When it comes to social media marketing, you need to turn your heads to Facebook and Instagram. With new features, these two networks capture the majority of the social media audience. Social Media Examiner’s Jenn Herman has shared four ways to help you get more Instagram traffic. Herman says, “In this article, you’ll discover four places to drop your links on Instagram and discover pro tips and tricks to optimize your links for clicks. You’ll also find a valuable hack to bypass the link in bio issues with a solution that lets you easily retarget your Instagram traffic. #1: Add... [...]

SEO is of the utmost importance when it comes to growing your business online. An effective SEO strategy can help you to enhance your online reach and make more sales. SEMrush contributor Connor Lahey has published an article answering 23 most often asked SEO questions. He says, “If you’re starting in SEO or are a business owner looking to improve the performance of their website and make it easier to find on the search engines, there’s an excellent chance that you have many questions. To help you out, we’ve answered 23 of the most commonly asked questions about the SEO... [...]

ClickZ has published a new e-book titled ‘Advertisers Guide to Increasing Revenue without Increasing Spend’. The ClickZ team says, “The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Marketing teams everywhere are prioritizing smart advertising investments right now over ones that don’t establish a clear return. And with some traditional marketing opportunities, such as events and trade shows, out of the picture for the foreseeable future, now’s the time to direct your budget... [...]

Technology has become an integral part of marketing and other business operations today. It supports marketing in various forms such as email, digital, and social. ClickZ contributor Jacqueline Dooley has published an article highlighting the dark side of marketing technology (martech). Dooley says, “A survey by the World Advertising Research Center and global finance company BDO, revealed that 76% of marketers wanted to add more tools to their existing martech stack. This pressure to keep up with the rapidly changing landscape of martech is one of the downsides of having all this technology... [...]