Seer Interactive contributor Katelyn Sidley has published an article on the use of PDFs for SEO. She says, “PDFs have widely been debated in the SEO community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover: Why PDFs may be bad for SEO How to tell if your PDFs are harming or contributing to your website’s success How to make your PDFs “SEO Friendly” Why PDFs may be “bad for SEO”? Here are some common reasons why PDFs may be bad for SEO: HTML pages are easier for machines (search engines) to understand than... [...]

Social Media Examiner has published a new video ‘Facebook Ads for Local Businesses: A Framework for More Revenue’ to help local businesses utilize Facebook ads. The SME team says, “Does your local business need more business? Need a proven Facebook ads strategy? Facebook advertising expert Allie Bloyd shares a framework to create a profitable Facebook ads strategy for your local business. You’ll discover three different levels of ads your local business should be using, and learn which content and campaign types work best at each level. Allie shares specific advice you can apply... [...]

YouTube video publishing allows you to grow your online reach to your target audience and promote your products. Search Engine Watch contributor Ann Smarty has shared four steps to help you get your YouTube video featured in Google’s featured snippet. She says, “YouTube provides brands with all kinds of unique marketing opportunities, one of which is an ability to build extra organic visibility through both video carousels and featured snippets. Why YouTube? According to Ahrefs, YouTube.com ranks in the top five organic searches for 139,830,455 queries. Of those, it is being featured... [...]

Jeff Bullas has published a new podcast episode ‘The New Selling Method That Works’ to help you learn about the new sales techniques. This episode features Carl Gough is the founder and CEO of meetmagic. Listen to the podcast and learn: How success can intersect with your passionate purpose How to set up effective business meetings The power of inspired destiny The importance of changing your thoughts to change your life Whether you are paddling upstream or downstream Why you should stop running pointless meetings How to run effective meetings The code of conduct for running great... [...]

Back Friday for Online Marketers (Part 3) Here are several more businesses offering sales for marketers, some ending Black Friday; others beginning then and continuing through next week. Udemy This week, Udemy has reduced the price on many of its courses to $9.99-$14.99. The “retail” price on some of these courses can be $100 or more. But this week, you can get any training you need for just $9.99 here: Udemy Black Friday Sale. There are a few we have been wanting, and now’s our chance. Domestika Domestika is a site similar to Udemy, with one difference: Most of its courses are... [...]

By learning about your competitors in the market, you can plan the marketing strategy that can help you to mark your presence and grow your sales. Search Engine Watch has published a new guide called ‘How to Do Online Competitor Analysis’ to help you do this. The SEW team says, “In this guide, we will take you through the main points of competitor analysis which you may need to revisit when your campaign has been up and running for a while: This guide also includes: How to stay up to date with the latest digital marketing moves to beat your competitors. How you can analyse your... [...]

DeepCrawl has published ‘The SEO’s Guide to Google’s Core Web Vitals’. This comprehensive guide covers the following: Page speed up until today Incoming Core Web Vitals What are the Core Web Vitals? How to measure Core Web Vitals How can we improve Core Web Vitals as an SEO? Norledge says, “At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused on speed, responsiveness, and the visual stability of a page. These scores are set to be rolled into the core algorithm in 2021 and become a ranking signal.... [...]

Quality website traffic helps you to achieve your online marketing goals. By attracting more and more people to your website, you can grow your sales. Copyblogger contributor Sonia Simone has shared some useful tips to help you attract more visitors to your website. She says, “Unlike search engine optimization, most techniques for social-sharing optimization are evergreen. Because they rely on human engagement, not some other company’s algorithm. One warning before you start There’s one important thing to know before you start optimizing for shares — what do you want your content... [...]

Ahrefs contributor Joshua Hardwick has shared an article highlighting 10 SEO myths you should ignore. He says, “Most myths are harmless. Gum takes seven years to digest. Sharks don’t get cancer. Lightning never strikes the same place twice. Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO. So let’s bust a few common SEO myths once and for all. SEO is dead SEO is a one-time thing Google only ranks ‘fresh’ content Long-tail... [...]

IMPACT’s Jen Barrell has shared a useful article on ‘what should a 2021 content marketing strategy include’. She says, “The atmosphere we’re building a content strategy in isn’t like it was last year. I’ve heard the phrase “these are unprecedented times” so often that it should be turned into a (socially responsible) drinking game. We’re all in territories we didn’t think we could never imagine. And it’s not like the end of the year planning was ever easy to begin with. In the past, I’ve made grand plans for content months in advance, gathered quotes,... [...]