Search Engine Journal has published a comprehensive guide that covers everything you need to know about the key sections of Google Search Console, and how you can use it for better SEO. Ann Crowe says, “Originally known as Google Webmaster Tools for nearly a decade, Google rebranded its suite of tools as Google Search Console in 2015. With every new year, Google has given us new tools, analytics, and data to track in Google Search Console. The new version of Search Console, announced in January 2019, is now officially out of beta. So that meant it was time for a refresh of our complete... [...]

Bolt has released a new e-book titled ‘The CX Professional’s Guide to 2020 Holiday E-commerce’ to help you improve your holiday e-commerce performance. The Bolt team says, “Get our free 35-page CX/CI guide to ensure your site is really ready to convert and delight holiday shoppers! From Amazon to Dynamic Creative Optimization (DCO), learn about the key improvements you can make at each phase of the customer journey. THE CUSTOMER JOURNEY Develop a deep understanding of the full customer journey by taking a deep dive into each stage: pre-purchase, purchase, and post-purchase”. The... [...]

Social Media Examiner has published a new YouTube video ‘Instagram Hashtag Changes: What Marketers Need to Know’. The SME team says, “Explore what Instagram’s changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace Duffy”. Watch the video here. Social Media Examiner  [...]

Black hat SEO refers to the tactics used to rank a website that violates search engine guidelines. They attempt to manipulate search engine algorithms to increase a site’s rankings on the SERPs. SEMrush contributor Connor Lahey has shared a list of nine risky Black hat SEO techniques you should avoid. He says, “When it comes to using black hat tactics, the fact is that these techniques don’t help users, and they wouldn’t be used if search engines didn’t exist. 3 Reasons To Avoid Black Hat SEO But just what are the worst-case scenarios if a site uses black hat SEO... [...]

If you need audio content for your marketing (for example, to use as packground music in ads and in videos), check out Big Audio Club, just released by SuperGoodProduct. Audio contributes to the engagement viewers feel for your content. That’s why it is so carefully used in TV and movies. It can give your marketing content a boost, too. However, one thing you need to be careful about is making sure you have the right to use the audio in the way you want to use it. It wouldn’t be pleasant to be sued over a copyright violation. Big Audio Club offers you a very large library of audios,... [...]

MOZ has published the latest episode of Whiteboard Friday episode ‘How to Get Backlinks in 2021 [Series Part 2: Prospecting]’ featuring Britney Muller. The MOZ team says, “As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week’s brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting”. How to Get Backlinks in 2021 [Series... [...]

Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers. Social Media Examiner has published a beginner’s guide to ‘Getting Started With Google Tag Manager’. Chris Mercer says, “In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You’ll also discover how to set up... [...]

Merkle’s Adrian Troy, Gaia Read, and Egle Mazonaite have published an article highlighting six useful strategies to improve your holiday sales with a strong search engine marketing plan. They say, “While a lot of the usual Cyber Week prep work is already behind us, below are some tips and tactical ideas on how retailers can continue to win throughout the entire holiday season. Encourage Consumers to Go In-Store If Store Inventory is Stronger Than Online First and foremost, before they go in-store, it’s important that customers know you prioritize the health of shoppers and employees... [...]

  Online learning (also called e-learning) is growing dramatically and will soon account for $398 Billion in sales. That’s a huge market for you to participate in. There are, though, what economists call “barriers to entry” that make it hard to get started in this business. There is a lot of software needed to build the infrastructure to run the business, tracking enrollments, payments, course completions, etc. There is a need for expertise that can be encapsulated in courses. Probably, all of us have dome expertise that can be turned into a course, but hardly any of us... [...]

Cardinal Path’s Bill Tripple has published a three-step guide to implementing Google Analytics 4 on your website. He says, “Implementing Google Analytics 4 on your website requires a new GA4 property and implementing dual tagging across your website. Again, this article outlines the steps to setting up a single generic dual tag. This does not include mapping custom parameters or user properties to custom dimensions. You will need to replicate this process until all of your current UA tags have parallel GA4 tags. We have also included instructions on how to add GA4 via gtag.js, which... [...]