Social Media Examiner has published a new video ‘How to Create Facebook Ads That Stop the Scroll’ to help you create rewarding Facebook ads. The SME team says, “Do your ads command attention in the Facebook feed? Wondering how to get people to notice and click on your ads? Facebook marketing expert Tara Zirker shares how to make Facebook ads that will stop the scroll. You’ll find editing techniques and tips for creating scroll-stopping video and image ads, and learn why using gifs in ads is a good strategic move. Finally, you’ll discover why you should give text-based ads... [...]

Stephan Bajaio of Conductor Blog has published an article compiling expert predictions on the fate of SEO in 2021. Bajaio says, “Search Engine Updates Will Shape SEO Priorities Updates to Google, Bing and others will dictate SEO’s focus for 2021. Google is doubling down on answering questions, whether it’s through a link or a video embed. AI and machine learning (ML) power these systems. Even if you don’t understand how these things work today, you’re at a disadvantage if you don’t understand where engines are investing when optimizing and building content.  – Duane Forrester,... [...]

White hat SEO strategies function within the rules and expectations of search engines and searchers. These practice helps you to win at SEO in a long run. SEMrush contributor Amanda Milligan has shared a six-step guide to White Hat SEO. She says, “White hat SEO strategies focus on providing readers with high-quality and relevant content that optimizes user experience rather than using more spammy techniques, like duplicate content that’s only optimized for search engines. White Hat vs. Black Hat SEO: What’s the Difference? Whether they engage in white hat or black hat strategies, content... [...]

On your websites, external links direct a visitor from one of your pages to a target page on a different website. Such links help you to connect your audience with resources and offers found anywhere around the web. IM NewsWatch, for example, uses external links in most of its articles. SEMrush contributor Shelley Walsh has shared a list of SEO best practices for using external links in your content. She says, “The internet is built on links. Without them, we would have an unorganized mess of disconnected pages that would be difficult to find and navigate. The original BackRub concept of... [...]

Ahrefs has published a new video titled ‘Internal Link Opportunities: Build links the easy way’ on internal link building. The Ahrefs team says, “In this video, we’re introducing our latest tool in Site Audit, which will tell you exactly where to add internal links to help your pages rank higher in Google”. Watch the video here. Ahrefs  [...]

Gianluca Fiorelli of I Love SEO has published ‘Search Intent and SEO’ a new guide to help you improve your SEO. He says, “Search Intent is the explicit and explicit search intention that people have when they search in Google. The Search Intent can be different depending on factors such as the device used, the time of day in which the search is carried out, and the personal search history and the phase in which we are in the search session. Relevance  Relevance is the ability of a document to respond positively to a search intent, which Google identified as implicit or explicit... [...]

Conversion rate optimization is a process of increasing the percentage of your website visitors taking the desired action. It is quite essential for achieving marketing success. VWO’s Nida Zehra has published ‘A CRO Guide for Marketers’. She says, “First thing first. You must know what you want to achieve with your optimization exercise. You need to zero in on a set of goals, and for that, you need to sit with your stakeholders and identify the critical metrics (also known as KPIs) that define your business goals. Once you have identified the goals specific to marketing,... [...]

Paid social media audits can help you to improve your social media marketing performance and grow sales. Portent’s Lauren Clawson has published an article highlighting some useful tips on getting started with paid social media audits. She says, “Performing a paid social media audit can be time-consuming, but the tools needed are simple: access to the ad accounts, pixel, and Google Analytics (or similar reporting platform). When we perform a social media audit, we always work our way through a version of this checklist: Account Security Analytics Infrastructure Campaign Structure Ad... [...]

Attention-grabbing content helps you to win more people’s attention and get an opportunity to persuade them to take an action. Copyblogger’s Brian Clark has published an article presenting a structure of persuasive copy. He says, “Whether you’re writing a sales page, blog post, or promotional ebook, the flow will determine effectiveness. Here are some guidelines: First of all, focus on the reader — make an important promise early on (with your headline and opening paragraphs) that tells the reader what’s in it for her. Never allow readers to question why they’re bothering... [...]

Today, Aaron Sustar released Spin Rewriter, version 11. This software excels at creating unique new text from old text. For example, you may have an article you wrote several years ago. The topic is still relevant to your readers, but most people don’t read your old articles. Just spin it into new text and republish it. Since 2011, Spin Rewriter has done over $10,400,000 in sales. People have found it to be a great investment. It has become an evergreen, top-quality product with thousands of satisfied customers. It has been so popular for the last 9 years that Sustar continues to improve... [...]