With the passing time, the need for a strong social media strategy continues to gross as the number of social media users is growing constantly. Entrepreneur magazine contributor Arash Derakhshan has shared four ways to develop a winning social media marketing strategy in 2021. He says, “Here are a few ideas and suggestions that would help brands position themselves for success in 2021. Relationship-based social media marketing Maintaining engagement and growing followership in 2021 will be much harder than if we stick to the same routine strategies we have used in the past. 2020 has been... [...]

SEMrush is hosting a webinar ‘Amazon Trends in 2021: Expert Forecast’ featuring Robyn Johnson, Dan Saunders, Will Haire, and Destaney Wishon on Thursday, January 14, 2021. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re here to add some clarity and perspective. We’ll cut through the noise to look at the facts – like how consumers are changing in terms of behaviors, and, the drivers behind them and what it means for your business. In this webinar, we’ll dig... [...]

Quality and original content play an important role in getting your website listed in the search engine result pages. Duplicate content may harm your rankings. SEMrush contributor Alex Buckingham-Bullock has shared SEO best practices to deal with duplicate content. He says, “In this guide, I’ll look deeper into the causes of duplicate content, the best ways to avoid it, and how to make sure competitors can’t copy your content and claim that they are the original creator. The Impact of Duplicate Content Methods to Prevent Duplicate Content What If My Content Has Been Copied Against... [...]

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Apple’s Siri, Google Assistant, Amazon’s Alexa, and Microsoft, Cortana are the technologies that have changed the way people search for information. With the widespread adoption of voice search, businesses are finding greater opportunities to reach more prospects and customers. Tech Guide has published an in-depth article on voice search technology. The Tech Guide team says, “Basically, voice search means creating a query by speaking into a ‘voice assistant’ equipped device and getting results. It is just like using a search engine. The only difference is that you have to speak out... [...]

Backlinko has published a new guide called ‘The Definitive Guide To SEO In 2021’. This guide covers the following: Chapter 1 Core Web Vitals Chapter 2 Google Passage Ranking Chapter 3 Optimize for Featured Snippets Chapter 4 The Rise of Visual Search Chapter 5 Domain Authority 2.0 Chapter 6 Video Continues to Surge Chapter 7 Master Search Intent Chapter 8 Combat Decreasing CTRs Bonus Chapter Quick SEO Tips for 2021. The Backlinko team says, ” This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in... [...]

HubSpot contributor Alexz Miller has published an article highlighting top social media tools you need to use in 2021. He says, “One of the ways social media tools save you time is by keeping you organized, so make sure the social media tools you decide to use are efficient and tidy. For example, HubSpot’s Social Inbox tool helps you prioritize your social media interactions, and graphic design website Canva saves your designs so you can go back and edit them later. 1. HubSpot’s Social Inbox Tool Price: Starts at $800/month, included in the Marketing Hub Professional tier HubSpot’s... [...]

Social Media Today is hosting a webinar ‘Consumer Trends in 2021: What’s Actually Changing?’ on Tuesday, January 26 at 2.00 pm ET. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re here to add some clarity and perspective. We’ll cut through the noise to look at the facts – like how consumers are changing in terms of behaviors, and, the drivers behind them and what it means for your business. In this webinar, we’ll dig into some of the key trends to watch... [...]

The SEO landscape continues to evolve every year. Ongoing algorithm changes and the search engines’ efforts to make search a better experience for users, make the SEO a topic of the experiment for every webmaster and marketer. Search Engine Journal’s Andrew Dennis has published an article highlighting three things that you should know about SEO in 2021. He says, “It’s important to know that search intent and demand are fluid – and much more so than I previously thought. Understanding searcher intent is a critical part of a successful SEO strategy as you need to have a fundamental... [...]

Quick Sprout’s Lars Lofgren has published an article highlighting the hidden costs of website hosting. He says, “Before you jump into building a website, then, you’ll want to understand the costs behind web hosting. Like anything else, the costs associated with hosting your website can influence some of your decisions. Here’s what to know about the hidden costs of web hosting: Understanding the total cost Types of web hosting Website traffic Security Servers Operational costs Renewal and setup fees Understanding the Price of Web Hosting There isn’t just a single one-size-fits-all... [...]