Jeff Bullas has published a new podcast episode ‘The Art of Selling Your Business’ to help marketers understand how they can sell their business. He says, “This podcast is about the stories of entrepreneurs. To shine a light on what inspired them to start and what they learned along the way. In essence, to find out their secret sauce for success. The journey of entrepreneurs is often the hero’s journey with both the joy and pain that comes with starting and running a business. So what can you expect to hear when you listen to each episode? We will be talking to the CEO’s,... [...]

SEMrush contributor Erika Varagouli has published a four-step guide to help you understand and build site structure for SEO. She says, “Your website’s structure is the way that content (pages and posts) is grouped. This is sometimes referred to as your website’s architecture and is all about how your content is linked together and presented to users and search engines. It’s your website’s framework. A good website structure makes it easy for users to navigate between pages and search engines to crawl your content and understand what your site is about. Think about... [...]

For better search engine rankings, we need to adopt different policies which can help us to get our sites listed on the SERP (search engine result pages). SEO Theory contributor Michael Martinez has published an article highlighting the pros and cons of using subdomains for SEO. He says, “Subdomains are older than the World Wide Web. RFC 1034, adopted in November 1987, defined subdomains this way: “A domain is a subdomain of another domain if it is contained within that domain.” Seems simple enough. And yet generations of Internet pontification have disagreed on whether “www.[whatever]”... [...]

With mobile-first indexing, Google is shifting how the content of your desktop and mobile version of sites is indexed. Ahrefs’ Patrick Stox has published an in-depth article on mobile-first indexing. He says, “According to the most recent information we have from Google in March 2020, 70% of sites have already switched to mobile-first indexing. You can check if you’re in that 70% with Google Search Console. Just go to “Settings” where they identify the crawler in the “About” section and tell you if and when your website switched to mobile indexing. If you’re still on... [...]

Online marketing trainer Alessandro Zamboni, whom we have mentioned in these pages several times, is offering a package of 17 products he released in 2020 at a 95% discount, his Christmas Deals 2020 special, today though New Year’s weekend. These products offer you 17 ways to build an online business. Don’t try them all at once. Read them; prioritize them based on your interests and skills; pick just the top one to start. After that one is running smoothly, you may want to go to your second priority. Here are the 17 products; each can be a winner for you: ► Ads Empire ► Affiliate... [...]

An effective link building strategy can help you to generate more website traffic. Qualit links also help you in improving your SEO rankings. Search Engine Journal contributor Jeremy Moser has shared four steps to help you maximize your link building impact. He says, “I’ve worked with countless clients in link building ranging from brand new sites with zero authority to DR90 companies with 7-figure marketing budgets, and one thing is for sure: Links improve search rankings. But, there are ways to maximize their impact and ensure your efforts are successful. 1. Match Search Intent Search... [...]

Getting more and more traffic to websites is a concern of every business owner. By publishing content on regular basis and attracting more followers on social media, you can increase your web traffic. Social Media Examiner has published a new video ‘How to Get More Instagram Traffic’ to help you get more traffic from Instagram. The SME team says, “Want more traffic from Instagram? Are you using all the link sharing options available on Instagram? Instagram marketing expert Jenn Herman explains how and where to share links that drive traffic from Instagram. Explore four places... [...]

Merkle contributor Melissa Reilly has published a comprehensive article on Google’s unpaid shopping listings. She says, “Back in late April, Google announced the roll out of free traffic on its Shopping tab to help merchants better connect with consumers. The pandemic was in its earlier stages in the US and many small businesses were struggling after closing their doors to foot traffic. While targeted at small businesses that don’t have large enough advertising budgets to compete on paid listings, the free listings were made available to anyone with a feed in the Merchant Center,... [...]

Majestic blog team has published an article titled ‘Considering Search & Digital Marketing in 2021’. The Majestic team says, “To survive and thrive in the new normal, the recommendation is for content diversity that is delivered as fast as humanly possible. With Google giving us a pre-warning about Core Web Vitals, this is another huge area that we need to focus on. When it came to ranking a site in Google, I previously used the analogy of a speeding car on the motorway. If it passes you at 100mph, you need to go at 120mph to catch it. So, if a site is aggressively marketing,... [...]

We bought a license to sell Instant Software Brander Bundle software. If you want to buy it from us, we will sell it to you. But that would be a mistake for you because we can only sell personal use rights to the 7 applications. If you buy it from Eric Holmlund and his team, the creators, you can get PLR rights, which are so much better. Instant Software Brander Bundle is a software branding system that lets you change the personality of 7 of their application programs to be your own. They include a rebrander that easily lets you put your brand on these programs before you sell them. They are... [...]