VidPerk is designed to make sure people watch your videos to the end. Why? Because marketers have learned that if people watch your video, really watch it, you are much more likely to get a sale. When your video retention is low (i.e., when most people don’t watch your whole video): ➤ You drop in rankings, and no SEO strategy will overcome the drop. ➤ You waste your time creating videos that no one watches. ➤ You don’t get sales. ➤ Your videos cannot go viral. ➤ You are not being taken seriously by anyone. ➤ Your engagement with your visitors is low. And that’s just... [...]

SEMrush contributor Brandon Howell has published an article on A/B Split Testing for SEO. He says, “If you’ve been in the SEO game long enough (and especially in an agency/client scenario), you’re familiar with the game of “poke the bear” that we all regularly play with search engines: make a change to the site, wait for the search engines to pick up the change, then monitor for positive, neutral or negative effects. If you’re lucky, you have years of experience or good tutelage, and you know that the bear really likes for you to scratch behind its left ear. Or you make site changes... [...]

Social Media Examiner has published a new video ‘Facebook Ads Trends for 2021 for Better Returns on Ad Spend’ featuring Matt Johnston. The SME team says, “Struggling to come up with social media content? Looking for a process to fuel your content creation? Social video expert Matt Johnston shares a repeatable system you can use to develop a pipeline of content ideas that never ends. You’ll learn how to combine your buyer persona and a lifestyle map with search to develop numerous topics your audiences will be interested in. You’ll also discover a four-part system to create... [...]

How-To Geek contributor Chris Hoffman has published an article entitled ‘Why You Should Delete Emails Instead of Archiving Them’. He says, “We’ve all been trained to archive every email we get. After all, we have basically infinite storage, and we can just find all the emails we need with a quick search, right? Makes sense. But that’s a trap. Gmail Promised Endless Storage but Hasn’t Kept up Whether or not you use Gmail, it’s important to understand that the idea of never deleting emails was widely popularized by Gmail. Before that, people generally deleted their emails... [...]

IMPACT’s Justine Timoteo Thomas has published a detailed article highlighting the Google December 2020 core algorithm update and its effects. She says, “While experts have started to identify patterns, it still is never confirmed exactly what the algorithm update impacted. Below are the three main trends or patterns that we’ve been seeing so far: 1. Changes in how alternative medicine topics are assessed Previously, Google’s E-A-T Search Quality Guideline heavily impacted the performance of alternative medicine content. E-A-T stands for “expertise, authoritativeness and trustworthiness.”... [...]

Your videos, no matter how good, won’t sell anything unless people watch them. VidPerk, just released by Tom Yevsikov and Gaurab Borah lets you give people a reason to watch till the end. This new tool lets you easily offer a coupon code, a download link, or any other digital incentive to viewers who watch until the end (or any point in the video you select.) Most people watch just a few seconds of a video before clicking away (on average less than 3 seconds, according to Marketing Magazine). You won’t make much of an impression in 3 seconds. If people would watch your whole video,... [...]

Search Engine Journal is hosting a webinar ‘Top Tips to Improve Your PPC Lead Quality & Follow-up’ on Wednesday, February 10, 2021 at 2.00 pm ET. The Martech team says, “Struggling to keep up with leads from various sources and channels? Register now for the next sponsored Search Engine Journal webinar. Jessica Clarke and Anna Charity, Senior Product Marketing Managers at Callrail, will provide tips for ensuring a strong lead follow-up, regardless of the channel. They will also dive into techniques to improve lead tracking and drive more leads, efficiently. In this presentation,... [...]

Search Engine Journal contributor Matt Southern has published an article titled ‘Same Content in Different Formats is Not Duplicate’ citing Google’s Jon Mueller as the source. He says, “Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content. Site owners can safely repurpose a video as an article, for example, without concern about Google seeing the two pieces of content as the same. It’s even possible that duplicate content isn’t as great of a issue as site owners and SEOs make... [...]

Social Media Examiner has published a new video titled ‘YouTube Premieres Changes, New Analytics, Hashtag Search Results, and More’. The SME team says, “Explore changes to YouTube Premieres, YouTube analytics, hashtags search results, topic filters, and more with Michael Stelzner and YouTube expert, Diana Gladney”. Watch the video here. Social Media Examiner  [...]

If you haven’t done well in affiliate marketing or selling your own products, maybe it’s time to become a dropshipping entrepreneur with Kibo Code Quantum. There are suppliers in the USA that are interested in having business people like you advertise their products in your online store. Whenever you make a sale, two things happen: 1. You collect the contact information of the customer so you can sell to them again and again. 2. The wholesale supplier will ship the product directly to your customer. Kibo Code Quantum makes setting up your online store and making it a winner simple due... [...]