Digital transformation enables you to boost your productivity, profitability, customer satisfaction and increased speed-to-market. Martech Today is hosting a webinar ‘How to Avoid the Digital Transformation Trap’ on Thursday, January 28, 2021 at 1.00 pm EST. The Martech team says, “In reality, purchasing and implementing technology doesn’t create transformative change simply because you plug it in. Successful transformation efforts start with a strong foundation: people, processes and then technology. Join Gene De Libero, GeekHive’s Chief Strategy Officer, as he walks us through... [...]

The Google Ads team has announced the launch of new real-time bidding experiments for the advertisers. Google is launching experiments that are intended to provide bidders with an opportunity to test and provide collaborative feedback on ads-privacy proposals. The Google Ads blog team says, “We strongly encourage interested bidders to sign up and participate! Three new experiments made available today are described below. Experiment #1: TURTLEDOVE simulation The RTB protocols and infrastructure have been updated to enable a server-side simulation of Chrome’s TURTLEDOVE proposal, as described... [...]

A well-defined SEO strategy could be the key to achieving business success in 2021. SEMrush is hosting a webinar ‘Creating a Winning SEO Strategy in 2021’ on Wednesday, January 27, 2021. The SEMrush team says, “In this webinar, Harry Sanders and Jimmy Page will explain why getting off to a good start in 2021 with a powerful SEO strategy is a must. How to pull together a robust and well thought out strategy that will help your website rank well on Google. Time and money can be wasted hand over fist if you just dive in and spend time working on things that might not pay... [...]

Content Marketing Institute is hosting a webinar ‘Rethinking Promotional Content Strategy in 2021’ on Wednesday, January 27, 2021, at 2.00 pm ET. Attend this webinar to learn how you can improve your content marketing for better conversions. The CMI team says, “In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them. Join us for “Rethinking Promotional Content Strategy in 2021” and learn best practices that have helped companies build... [...]

Social Media Examiner has published a new video ‘Facebook Lead Form Ads: How to Optimize for Results’ to help you correctly use the Facebook lead ads. The SME team says, “Want more quality leads from Facebook? Are your Facebook lead forms set up properly? Facebook advertising expert Allie Bloyd explains how to create Facebook lead forms that drive quality leads and sales via paid or organic campaigns. You’ll learn what type of lead form will yield the highest quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads.... [...]

Creative Coffee Bean has shared an infographic highlighting 30 types of social media posts for the year 2021. Creative Coffee Bean   Creative Coffee Bean   [...]

With the new Kibo Code Quantum, being released tomorrow, you won’t need Amazon, Shopify, inventory, or overseas suppliers to have a regular stream of income online. It includes a “Done-For-You” online store (filled with products) so you can start using this system right away to build your online business. Kibo Code Quantum is simple 5-Step system that potentially can be quicker and easier than any other online business model. Here’s how it works: ▪ You buy a high-quality generic domain name (you get access to a tool that finds good ones) ▪ You set up a simple store with... [...]

By performing online competitor analysis, you can plan a strong business strategy that enables you to create a strong presence in the market and make more sales. Search Engine Watch has published a new guide called ‘How to Do Online Competitor Analysis’ to help you perform online competitor analysis. The SEW team says, “In this guide, we will take you through the main points of competitor analysis which you may need to revisit when your campaign has been up and running for a while: This guide also includes: How to stay up to date with the latest digital marketing moves to beat... [...]

Search Engine Watch has published a new white paper entitled ‘Top 5 SEO Mistakes’. The SEW team says, “The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long term benefits of digital marketing. This whitepaper will help you understand the list of top 5 SEO mistakes including: The right way to do keyword research The different types of keywords The use of effective tools”. Top 5 SEO Mistakes Search Engine Watch  [...]

Search Engine Watch’s Houston Barnett-Gearhart has published an article highlighting top four SEO myths. He says, “While the number of SEO myths out there are innumerable, I will nail down the four that I come across most often. SEO myth #1: SEO and SEM can be approached in the same way “If all you have is a hammer, everything looks like a nail.” Although there are many useful concepts that can be taken from SEM and applied to SEO, looking at each channel as the same is a mistake. To start, consider this: a powerful concept in the management of Google Ads is to optimize your use... [...]