Personalized marketing enables you to extend your reach and grow your online sales. It is at the heart of everything marketers do. eMarketer is hosting a webinar ‘The Next Generation of Personalization’ on Wednesday, January 27, 2021 at 2.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Cheetah Digital’s Bruce Swann, senior director of product marketing, and David Raab, founder and CEO of the Customer Data Platform Institute. They will discuss the emergence of a new generation of personalization techniques that are fundamentally... [...]

Impact has published a new e-book titled ‘Partnerships in Action: Dive into 8 successful affiliate partnerships’. The Impact team says, “When some people hear the term “affiliate,” they are reluctant to dip their toes in the water in this new world of partnerships. Many are unfamiliar and ask themselves “how do affiliate partnerships operate? How are they managed? What strategies transform an ordinary affiliate program into a growth-driving partnership powerhouse?” Featuring eight diverse case studies from TUI, Vincero, Lenovo, and more, read about how these companies... [...]

When it comes to B2B marketing, connecting with the right people is far more important than connecting with a lot of people. LinkedIn is a great platform to reach your B2B marketing goals. Orbit Media’s Andy Crestodina has shared a comprehensive article ‘LinkedIn for B2B Marketers’ with tips for profiles, promotion, and posting. He says, “This post is for you as a B2B marketer, not the brand you work for. These LinkedIn marketing strategies will start with your profile, then move on to content promotion and outreach. 1. The best LinkedIn profile tip: Connect the dots Probably,... [...]

Content Marketing Institute is hosting a webinar ‘Content Ain’t Easy: 5 Ways to Empower, Secure & Unite Your Team’ on Wednesday, February 3, 2021, at 2.00 pm ET. Attend this webinar to explore new ways to grow your content marketing. The CMI team says, “Content marketing ain’t easy. It’s never been easy. You know what we mean: The ever-tightening deadlines. The constant effort to prove ROI for creative work. The back-and-forth-and-back-again edits and approvals. During this time, a time stretching your team’s professional – and personal – limits…it’s even harder... [...]

Guest posting is one of the most useful promotional strategies to share knowledge and achieve fame online. MOZ has published a new episode of the Whiteboard Friday video featuring Garrett French. The video is titled ‘A (Re)Introduction to Guest Posting’. The MOZ team says, “Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find... [...]

Mike McKay, Radu Hahaianu, and Karthick Np are releasing TrafficCrush today at 11 AM EST. What if you could start getting unlimited traffic from the world’s biggest platforms? How about: ➤ Video traffic from Youtube and TikTok ➤ Social media traffic from Instagram and Twitter ➤ Autoresponder traffic from many built-in leads ➤ SEO traffic from Google ➤ and you may even become the next viral influencer. The creators describe this new application as “a secret way to tap into all that traffic”. It aims to grow traffic to your website by leaps and bounds using the power of these... [...]

MOZ contributor Roy Hinkis has shared four SEO strategies for programmatic sites. He says, “I’ll explore the four major SEO challenges you’ll encounter when dealing with programmatic pages, and unpack how to overcome them. 1. Keyword research and keyword modifiers Well-planned keyword research is one of the biggest challenges when operating on a programmatic scale. When working on a sizable set of pages and keywords, it’s important to choose and find the right keywords to target across all pages. In order to function both efficiently and effectively, it’s recommended that you... [...]

As digital marketing dimensions change and grow, we need to explore newer opportunities to make our fortune in the marketing domain. Search Engine Journal’s John Lincoln has shared eight changes that can help marketers to improve paid media marketing in 2021. He says, “Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second thought. 1. Getting Passing Ads to Convert Passing ads are a growing sector of the paid media... [...]

When it comes to video marketing, YouTube is the platform that rules. By promoting your video content here, you can grow more leads for your business. Search Engine Journal contributor Matt Southern has shared three YouTube myths in his recent article. He says, “YouTube addresses 3 common myths about how it features content and explains what it takes for a video to appear in the coveted ‘Trending’ section. The myths which are debunked by a member of YouTube’s creator content strategy team include: YouTube Trending gives preferential treatment to specific creators. YouTube Trending... [...]

SEMrush is hosting a webinar ‘5 Practical Ways to Implement NLP in Your SEO Strategy’ featuring on Tuesday, February 2, 2021. The SEMrush team says, “In this session, Dan Liddle (Senior SEO Account Manager at Croud) will discuss natural language processing (NLP) and how it works in practice. Then, there will be a panel discussion with 3 other panelists to explore how NLP is used by search engines and Google’s BERT algorithm.  The panel will be hosted by Victoria Olsina and feature SEO experts Kristine Schachinger,  Jeff Coyle, and Duane Forrester. 🤖Prefer EventBot to... [...]