The rise of podcasts has been steady for more than a decade now. According to the Statista Research Department, more than 15 million people in the UK were listening to podcasts in 2020 with the figure expected to approach 20 million by 2024. Vertical Leap has published a new guide called ’10-step guide to podcast SEO’. Marie Turner says, “Podcasts might be gaining popularity but why should brands and marketers care about this content format – and what makes it different from radio or other audio channels? Well, the key lies in podcast audiences, which are more engaged and... [...]

Wix provides cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. Seobility contributor David McSweeney has published a guide answering whether Wix is good for SEO. This guide covers the following: In Summary: Is Wix good for SEO? How we tested Wix for SEO optimization Wix SEO: The good, the bad, and the ugly On-Page SEO Fundamentals: How does Wix measure up? In conclusion: Wix SEO is getting better, but there’s still room for improvement. Is Wix Good For SEO In 2021? Seobility  [...]

Web Stories are a great way for content creators to bring enhanced experiences to their users and thousands of creators and publishers are using them. Google Web Creators’ Alberto Medina has published a guide for webmasters on how to embed web stories on websites. Medina says, “Tools for creating stories are available to a global audience, and Google products such as Search and Discover are incorporating Web Stories as a first-class content format. And if you are using WordPress we have good news for you! With the release of v1.5 of the Stories Editor for WordPress, you can easily... [...]

I laugh every time I think of the scene in “Crocodile Dundee” when a punk pulls a knife on Dundee. Dundee replies, “That’s not a knife; This is a knife.” Well, Cindy Donovan has accomplished something even more interesting for marketers. It is an ‘instant affiliate funnel builder’, but it’s a lot bigger than most others. You can have entire funnels designed, hosted and branded with your site’s name. ✓ It will work in any niche and for any audience. ✓ You can even request to have one made specifically for you. ✓ All emails are written and scheduled... [...]

By once again deploying the content that has helped you in past, you can continue to get benefits from what you created once. Blogging Wizard’s Adam Connell has shared a three-step process to help you get more traffic by reverse engineering your existing successful content. He says, “For the reverse engineering process to be successful, you need to follow 3 steps: Figure out what content performs well in your niche Analyze the content to find out what makes it successful Use these findings to inspire your own content Let’s dive deeper into each of these three steps: Step #1: Figure... [...]

Quick Sprout’s Lars Lofgren has answered this question: ‘How to Fix an HTTP Error When Uploading Images to WordPress’. He says, “Facing an HTTP error when uploading images isn’t that big of a deal. But as there can be so many potential causes for it, the fixing process can get a bit elaborate. But overall, the process is surprisingly straightforward. Here’s how you fix the HTTP error when you upload images to WordPress: Step 1 – Verify the HTTP Error Step 2 – Increase Server Memory Step 3 – Modify WordPress Image Editors Step 4 – Deactivate Your Website’s... [...]

While creating content, your content teams face so much pressure to work quickly. To produce creative content, they need to combine various formats into one so that the audience’s attention could be captured. Content Marketing Institute is hosting a webinar ‘The Rights Stuff: How to Build Content Checks into Your Workflow’ on Thursday, May 6, 2021, at 1.00 pm ET. The CMI team says, “Join us for an in-depth look at how to build a workflow that covers rights-compliance without getting in your creative team’s way. You’ll learn how to: Speed up content production by providing... [...]

As we know, machine learning (ML) has been siloed within IT and data science teams. But what if Marketers could access the power of machine learning quickly and easily to add more intelligence to their marketing activities? Content Marketing Institute is hosting a webinar ‘Unlocking Machine Learning for Marketers: Harnessing Data to Personalize the Customer Journey’ on Wednesday, May 5, 2021, at 2.00 pm ET. The CMI team says, “Join experts from Acquia and Bounteous to learn how marketing teams can harness the power of machine learning to activate data and scale their marketing... [...]

You can take your marketing to the next level by learning to create concrete goals, establishing KPIs, tracking marketing’s contribution, and reporting effectively, MarketingProfs is hosting a webinar ‘A Marketer’s Field Guide to Financial Goal Setting and Measurement’ on Tuesday, May 11, 2021. The MarketingProfs team says, “Measuring tactics and displaying the results in fancy dashboards will only get you so far! If you want to make a positive impact on your business (and get ahead in your career), you need to develop the financial acumen to measure, make informed... [...]

By getting your website listed in Google search, you can create newer opportunities for business growth. There are various ways you can let Google know about your blogs and websites. Ahrefs contributor Joshua Hardwick has shared a five-step process to help you submit your website to Google in 2021. He says, “If you want search engine users to be able to find your website, it needs to be indexed. But how do you submit your website to Google in 2021? And do you even need to? In this guide, you’ll learn: How to submit your website to Google How to submit URLs to Google If and why you need... [...]