Social media marketing enables us to extend our online reach. Among all the platforms, Instagram is a great platform for influencer marketing and advertising. Content Marketing Institute’s Ann Smarty has shared five steps to help you drive more organic clicks and leads from your Instagram channel. She says, “Here are a few definitive steps to start seeing higher converting traffic from your Instagram channel: 1. Create eye-catching content While content quality is crucial for any tactic, it’s actually fundamental for Instagram. You want people to stop scrolling when they see your... [...]

The Clubhouse is an audio social networking app. It’s only available for iOS, so only iPhone users can join. It is a new platform in the social media domain. Content Marketing Institute’s Ann Gynn has published an article sharing the views of three content marketing experts on whether to join Clubhouse. She says, “As an audio-only app, Clubhouse is inaccessible to people who have hearing difficulties. And there’s no integrated feature for recording any of the room conversations. So what’s the opportunity for brands? To find out, I talked with three marketers about their experiences... [...]

Respecting customer privacy and monetizing on your assets – should be the priority to keep your business growing. Content Marketing Institute is hosting a webinar ‘Balance Privacy and Monetization in 2021 and Beyond’ on Thursday, April 22, 2021, at 1.00 pm ET. The CMI team says, “In this 30-minute Tech Talk you’ll learn from an expert panel how to: Monetize your content assets Balance audience privacy with monetization Stay profitable in the post-cookie world Join us for a panel discussion on how content marketers can respect audience privacy, monetize their assets and... [...]

Content creation is at the heart of your marketing initiatives. By creating content that helps you persuade your prospects to become customers, you can grow your sales. Content Marketing Institute is hosting a webinar ‘Content Operations Makes Customer Moments Matter’ on Wednesday, April 21, 2021, at 1.00 pm ET. The CMI team says, “Across all industries, companies are failing to deliver on their digital brand experience goals, resulting in a subpar customer experience (CX). One of the most common reasons for a ’s shortcomings is inconsistent and at times, completely ineffective... [...]

A strong content marketing strategy enables you to increase your return on investment by growing customers and making more sales online. TechBullion.com has shared five tips to improve your content marketing strategy. The TechBullion.com team says, “To improve your content strategy, follow these simple and evergreen marketing tips. Stick to a schedule. You might not realize it, but posting content consistently means a lot to your audience—and your business. A consistent content schedule not only creates a better customer experience, but it also establishes credibility and trust with your... [...]

By following the SEO strategies created by large organizations and successful marketers, you can grow your own chances of success in the SEO domain. Search Engine Journal is hosting a webinar ‘Top SEO Secrets From the Leading Organizations’ on Wednesday, May 12, 2021, at 2.00 pm ET. The SEJ team says, “Register now for the next sponsored Search Engine Journal webinar. Seth Besmertnik, co-founder and CEO of Conductor, shares secrets on how to get ahead of new developments in search marketing. Making the most of your investments in SEO is vital for staying at the forefront of ever-changing... [...]

Search Engine Journal’s Matt Southern has reported that the Google Page Experience algorithm update has been rescheduled from May to mid-June 2021. He says, “Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June. Originally scheduled to launch in May, Google’s updated timeframe for the Page Experience update gives site owners at least another month to prepare. Google says in a blog post that the Page Experience update will start rolling out in mid-June, but will not play its full role in search... [...]

Today, social media platforms provide us ample opportunities to promote our products and services and grow sales online. By creating strong strategies for each  platform, we can give a boost to our business. Search Engine Journal has published a new podcast ‘Pinterest, Snap, TikTok Targeting & Ad Options’ featuring Akville Defazio. The SEJ team says, “Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap & TikTok”. Pinterest, Snap, TikTok... [...]

FunnelMates, just released by Cindy Battye is a complete funnel creation, lead generation and email followup system that automates all aspects of creating entire marketing funnels. With it, you can also build a list of unlimited email subscribers, and create, store, and send automated email sequences to them. Here are some highlights of FunnelMates : ✓ You can access a library of DFY Affiliate Funnels that are integrated with JVZoo, W+, Clickbank, and Pay Kickstart products ✓ Each of these Funnels has:  • DFY Lead Magnet  • DFY Landing Page  • DFY Download... [...]

Automation is playing a vital role in today’s marketing activities. By constantly staying in touch with your prospects and customers, you can improve your chances of conversion. Search Engine Journal has published a new podcast episode ‘How Cognitive Intelligence will Reshape Chatbots’ featuring Dr. Michelle Zhou. The SEJ team says, “We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still impersonal and not as helpful as we had hoped they would be. Dr. Michelle Zhou, co-founder... [...]