Your search engine rankings are influenced by several factors. By working on the ones that positively improve your SEO, you can get more traffic. Search Engine Journal’s Julia McCoy has published an article highlighting five SEO misconceptions. She says, “Here’s a quick roundup of the five biggest misconceptions about SEO I’ve seen spouted in the last year, and why they just aren’t true. Recognize any? Misconception #1: Social Signals Impact Ranking Whether or not social signals impact SEO has been a hot topic for at least the last ten years. It makes sense that the more followers... [...]

The headlines of your articles and blog posts help you to catch the attention of your audience. Copyblogger’s Brian Clark has shared 22 sure-fire headline formulas that work. He says, “Looking for the best headline formulas to promote your top content? Let’s move beyond the common ones you see over and over — like “how to” — and bring some new blood to the mix with these 22 titles (with headline examples) you can customize for your audience. 1. Who Else Wants [blank]? Starting a headline with “Who Else Wants …” is a classic social-proof strategy that implies an already... [...]

Blogging is one of the most useful ways to improve your marketing and promotion efforts. HubSpot contributor Pamela Bump has published an article covering the findings of a survey on the impact of blog posts on leads and purchases. She says, “While the growth of other content strategies, like video marketing, might have you thinking that consumers will only buy products after seeing them on other platforms, you might be surprised by how consumers responded to our survey question. When we asked, “Have you ever purchased something from a company after reading a blog post from them?”,... [...]

Marketing Week has published a new guide called ‘The Ultimate Guide to Rebranding’. The MW team says, “Are you thinking of rebranding? This is a huge decision that will impact the entire business – from customer acquisition to employee morale. There’s a lot that can go wrong, and it’s so important to get it right. What you need is an insight into how to know if you should rebrand and how to ensure your rebranding is successful. Download this guide to gain a better understanding of whether a rebrand makes sense for you right now, the technical and business pitfalls you should... [...]

Integrated marketing communication helps you to align your marketing channels to present a united marketing “front”. HubSpot has published ‘The Plain-English Guide to Integrated Marketing Communications’. The HubSpot team says, “If your marketing channels are players, consider your integrated marketing campaign the coach in charge of running plays and helping your channels work as a unified system — not disparate ones. It’s also more effective to run integrated marketing campaigns as compared to campaigns on individual channels. Integrated marketing campaigns are impactful... [...]

MOZ has published a new Whiteboard Friday video  ‘Google Posts: Conversion Factor — Not Ranking Factor’ featuring Greg Gifford. The MOZ team says, “While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward”. Google Posts: Conversion Factor — Not Ranking Factor MOZ  [...]

By attracting and engaging more people on social media platforms, you can make the most from your social media marketing investments. You can engage the audience by posting relevant and regular information. Social Media Examiner contributor Laura Moore has shared seven useful strategies to improve your Facebook engagement. She says, “The five key types of Facebook engagement we’re going to focus on are video views, reactions, comments, shares, and clicks. Each is useful to your business on its own but the best results come when you can get a variety of engagement types on your content.... [...]

Clubhouse is the newest addition to the social media sphere. It is an invitation-only social media app for iOS that facilitates auditory communication through rooms that can accommodate groups of up to 5,000 people Social Media Examiner has published a new video ‘Clubhouse Features and Where Clubhouse Is Headed’ to share information about various features of the Clubhouse app. Watch this video and explore Clubhouse changes with Michael Stelzner. Social Media Examiner  [...]

Ezy ProfitSites was just launched by Victory Akpos to help new marketers get started in affiliate marketing. This new tool builds websites for you that are: ✓ Simple and Beginner Friendly ✓ Fully Monetized ✓ Maintained in 5 Minutes per day ✓ 99% Passive ✓ Scalable Here’s what your get in this package: • 50 done-for-you (“DFY”) high-converting squeeze pages to capture leads that get redirected to done-for-you high converting review sites promoting relevant offers every time someone opts in. • 50 DFY review sites that come with professional,irresistible review... [...]

Ahrefs contributor Si Quan Ong has published an article highlighting seven useful marketing skills. He says, “Rather than tell you what to learn, I’ll share the skills that have helped me on my journey as a digital marketer—six years and counting. Copywriting Content marketing SEO Email outreach Networking Work prioritization Experimental mindset 1. Copywriting Seven years ago, I read a book called The Education of Millionaires. The book emphasized the importance of copywriting, which got me interested. Later on, I read a few books on the topic, practiced by creating my own newsletter,... [...]