Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns. Search Engine Journal is hosting a webinar ‘How to Make Paid Social Work for Lead Generation’ on Wednesday, October 7, 2021, at 1.00 pm ET. The SEJ team says, “Register now and get ready to discover a better approach to paid social for SaaS brands. During this SEJ Webinar, you will learn: A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away. How to overcome uniquely... [...]

Effective communication plays an important role in any task. Marketing is something that is very much dependent on strong interpersonal communication. The MarTech and Grammarly team have published a useful article on the importance of communication in marketing. They say, “The marketing function has undergone monumental shifts in the past year, leaving leaders grappling with an array of challenges that make it difficult to focus on long-term growth. This is why Gartner found nearly three-fourths (73%) of CMOs planned to fall back on low-risk, low-return strategies this year rather than... [...]

Analytics is the key to understanding your customers and driving more sales. Moving on, artificial intelligence technology adds enormous value to data analytics. MarTech’s Chris Wood has published a comprehensive article on how marketers can find new business opportunities with AI-powered predictive analytics. He says, “Much of the way marketers use predictive analytics is customer-focused. They want to find customers who are more likely to buy. And in an effort to be more efficient, marketers will put their efforts and budget into engaging these customers that have more intent. Another... [...]

Successful content marketing requires creativity and innovation. By developing neer creation and publishing strategies, you can improve your content marketing performance Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Wednesday, October 6, 2021, at 2.00 pm ET. The CMI team says, “Join us and learn: How to rethink everything you know about innovation Where to find inspiration that leads to your most brilliant work The process that makes new ideas feel less risky, so bosses and clients say, “YES!” Real-world examples of innovation in... [...]

MOZ has published a new WhiteboardFriday video titled ‘Crawl Budget’ featuring Tom Capper. The MOZ team says, “In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about.” MOZ  [...]

Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies publish press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). MOZ contributor Christopher Long has published ‘The Ultimate Guide to Digital PR’. He says, “Digital PR is a marketing strategy that combines traditional PR media relations with digital channels such as SEO, social media, and influencer marketing. Digital PR allows brands to develop relationships with influential media outlets in order... [...]

It’s a fact. Background music adds a lot to viewer engagement with a movie or any other video. Audify fills the need for custom music without the expense of a composer. Now you won’t have to pay for expensive stock music from AudioJungle, Bensound, Shutterstock, iStock, VideoBlocks, or any other site. Besides the cost, using the same overused background stock music for your project from one of these stock music sites doesn’t set your videos apart from the crowd. Thanks to the brand new AI-powered software Audify, you’ll get to use the never-before-heard music tracks. This is SaaS... [...]

Starting any type of business requires an intuition that empowers you to stay persistent in your journey. There are several resources and advice available on starting your digital marketing business. Quick Sprout’s Lars Lofgren has published a detailed article on starting a digital business. He says, “Now more than ever, digital marketing is one of the most important aspects of a company. And guess what? Not everyone fully understands the world of digital marketing, and many people don’t have the time or interest to learn more about it. That’s where you come in. It is not an easy... [...]

Schema markup is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content. Business 2 Community contributor Manick has published a comprehensive article on Schema markup. He says, “The primary value proposition of Schema markup is that it enables your web pages to appear in rich results, or more prominent SERP placements. For example, see the first page of the SERPs for the keyword phrase, “target.” Rather than just the standard SERP result with the blue, clickable page... [...]

Content marketing is one of the most important forms of marketing. It plays an important role in organizational growth. It helps you establish the business authority and win customer’s trust. Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Thursday, September 23, 2021, at 1.00 pm ET. The CMI team says, “What does the future of content marketing hold? Join us for a fireside chat about the trends in content marketing on Thursday, September 23, 2021 at 1 PM ET/10 AM PT. Amber Naslund with LinkedIn, Marcus Collins with Wieden+Kennedy New... [...]