Content marketing is one of the most important forms of marketing. It plays an important role in organizational growth. It helps you establish the business authority and win customer’s trust. Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Thursday, September 23, 2021, at 1.00 pm ET. The CMI team says, “What does the future of content marketing hold? Join us for a fireside chat about the trends in content marketing on Thursday, September 23, 2021 at 1 PM ET/10 AM PT. Amber Naslund with LinkedIn, Marcus Collins with Wieden+Kennedy New... [...]

To improve your internet marketing performance, you need to find and apply the right strategies. By learning to analyze the data, you can scale up your marketing performance. HubSpot contributor Katrina Kirsch has highlighted six analytical skills that marketers need to develop. She says, “We’ll explore the various types of analytical skills later on, but first, let’s look at how analytical skills differ from critical thinking skills. Image Source Analytical Skills vs. Critical Thinking A person who uses logic to find patterns, brainstorm, analyze data, and make decisions based... [...]

With Skilldd, even a beginner can use a simple copy and paste process to offer graphic creation services on Fiverr for a steady income. Graphic designers sell their work for $10-$20 or sometimes more. That sounds like an opportunity for you. Skilldd software, just released by Art Flair, makes it simple to use existing, copyright-free graphics or graphics you outsource to artists to create designs that businesses need for making their company visible. Watch the live demo and see how a real, ordinary person (who is such a beginner that he didn’t even know what traffic was) who made a good income... [...]

There are several website elements that affect your website’s performance. Your website design and various tags can help you improve your SEO rankings. Search Engine Journal contributor Roger Montti has published an article on how your website theme affects SEO performance. He says, “Google published a short video that answers if a website theme affects SEO. John Mueller, the video host, answered that yes, a website theme will affect SEO and noted how this can happen. Mueller said: “It’s easy to consider website themes as just a splash of color on top of a finished structure. But... [...]

There are several myths about the Google ranking factor. By knowing the truth and picking up the right optimization strategies, you can scale up your business. Search Engine Journal contributor Dave Davies has highlighted 11 points about the Google ranking factors. He says. “We’ll explore the major ranking factors Google has confirmed, and explain what they mean for search and our SEO efforts. Before we get to that, I have to address what I believe is the biggest myth about ranking factors. Myth: Google Has 200 Ranking Factors OK, I can’t really prove without a doubt that there aren’t... [...]

MOZ has published a new Whiteboard Friday video titled ‘Cannibalization’ featuring Tom Capper. The MOZ team says, “In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out!” MOZ  [...]

In digital marketing, few subjects are as complex as Search Engine Optimization (“SEO”). Since its inception many years ago and throughout its evolution in accord with Google’s algorithm (we explain why the focus is on Google, below), it remains a marketing cornerstone. At its core, SEO seeks to increase organic traffic through improved visibility in search engine results, and in turn, to improve conversions and sales. It is a long, overarching, and challenging process, however, and improving the results takes time. Thus, few things are as distressing for SEO-seeking website owners... [...]

Today, content marketing plays an important role in organizational growth. It helps you establish the business authority and win customer’s trust. Content Marketing Institute is hosting a webinar ’10 Proven Tips to Scale Your Content Marketing, Drive Demand, and Grow Your Customer Base’ on Wednesday, September 22, 2021, at 2.00 pm ET. The CMI team says, “No matter what kind of marketer you are, certain challenges seem to be universal: The pace of content is relentless There are countless customer touchpoints to address Customers expect higher levels of personalization and... [...]

MOZ’s Peter J. Meyers has published a case study entitled ‘Tackling 8,000 Title Tag Rewrites’. He says, “I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to fix bad rewrites. As an author, I take titles pretty personally. Imagine if you wrote this masterpiece: … and then you ended up with a Google result... [...]

Link building is one of the most important tactics that help you grow your website visitors by improving its rankings. SEO Sherpa contributor Karl Tablante has shared 19 basic and advanced link-building strategies for SEO improvement. He says, “If you’re new to link building, these basic tactics will help you get started and ensure your site earns the correct type of white-hat, Google-approved backlinks. And the best part? All of these links can be applied to the majority of industries and niches out there. (1). Give a Testimonial, Get a Backlink There’s not one company I know (big or... [...]