Email is one of the most powerful tools for reaching your target audience and boosting your sales. With developing technology, you can use email to share a variety of content. Video is one of them. Content Marketing Institute has shared an in-depth article analyzing the impact of video email on the audience. The CMI team says, “This week, new research into video email gets synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to introduce a new service. This is your audience’s brains on video emails It... [...]

Some of these these products are odd. Some are weird. Some are downright wacky, but Dynasty 2.0 builds your online store to sell them. These offbeat products are big business. At least, that’s what Venkata Ramana found. He gets good sales of these niche products continually. He says that now you can clone his online stores and start selling them yourself. Fortunately, this doesn’t require you to mess around with the post office or shipping labels to ship any kind of item. All you do is clone Ramana’s DFY online store and activate the built-in traffic. That’s it. The rest is... [...]

Google Analytics 4 (GA4) is a web analytics tool from Google that lets you track and measure user traffic and behavior on your website for free. It’s used by an estimated 28.8 million websites, giving it an estimated 85.9% share of the web analytics market. Ahrefs has published a detailed guide titled ‘How to Use Google Analytics 4 for Beginners’. Kayle Larkin says, “Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on. Enter Google Analytics. Google Analytics... [...]

Google doesn’t want paid commercials masquerading as editorial content, so they are starting to enforce marking your affiliate links and sponsored posts as rel=”sponsored” or rel=”nofollow”. WP Link Fixer automatically inserts them. If you are just starting your website and for any new ads on older sites, you can mark your links this way when you add them to your site. Even mature sites like IM NewsWatch are doing that now. However, we have over 5,000 links in old ads; all could potentially upset Google. So we need a solution like WP Link Fixer. Google has rules; if... [...]

Instagram features several features that enable businesses to drive more growth. Instagram Stories, one such feature, are disappearing content pieces, having a life span of 24 hours. Blogging Wizard’s Megha Seth has shared 10 ways to help you get more views on Instagram Stories. She says, “There are many methods you can use to increase your Story views. However, there are also some “popular but dodgy” ways that you must avoid at all costs, like using bots, apps, engagement pods, or groups. So, how can you increase your reach organically? Here are ten ways to help you increase your... [...]

Creating an attractive website with a responsive design is certainly important. It’s the starting point for building a flourishing online business. At the same time, it is equally important to correctly promote your website. Emerson was wrong about just building a better mousetrap. A website is a “product”, and as with any product, it needs to be marketed to succeed. Entrepreneur Magazine contributor Alex Thomas has shared seven useful tips to help you market your new website in 2021. He says, “Below are several tips on how to give your website startup the best chance of... [...]

Quality content enables you to reach your conversion goals. It can help you expand your network, persuade your audience and improve sales. Search Engine Journal contributor Danny Goodwin has shared 10 useful tips for creating high-quality content. He says, “Once you’ve set the parameters necessary to analyze the success or failure of your content marketing strategy, it’s time to start producing. Here are 10 tips to keep you on track. 1. Know Your Search Intent and Call to Action Search intent is the reason behind someone seeking out information online. They may be searching for general... [...]

Alessandro Zamboni just released Blockchain Games Empire, a training manual for marketers who want to take advantage of the new fad (which probably isn’t actually a fad, but a new trend) of including NFTs in video games. What’s an NFT, you ask? Wikipedia says A non-fungible token (NFT) is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files. NFTs are growing in popularity. There’s only one... [...]

LinkedIn is a great platform that allows you to build professional connections and continue to convert them into customers. Social Media Examiner contributor Michael Stelzner has published an article highlighting some useful tips to help you sell on LinkedIn without investing in ads. He says, “On LinkedIn, you need to remain mindful of where people are within the journey from the cold bucket into the hot bucket and prepare your profile and page to accommodate all three buckets. #1: Tips for Selling via Your LinkedIn Profile Showcase the Right Content in Your LinkedIn Featured Section On your LinkedIn... [...]

SERP analysis is the process of breaking down the top-ranking pages in the SERP (search engine results page) to understand the search intent for the keyword you want to rank for. Rank Ranger contributor Darrell Mordecai has published an in-depth article on performing SERP analysis. He says, “Think of a search engine as an intelligent library. In other words, it does more than just house content. It also brings relevant content to its users and answers their questions. Now, I’m sure you understand that already but it’s important to appreciate this point. For search engines to match content... [...]