Well-designed email marketing campaigns can help you get more sales. With persuasive emails, you can continue to stay in touch with your subscribers and reap the benefits. Social Media Examiner‘s Michael Stelzner has shared three ways to help you refine your email marketing strategy. He says, “Here are some steps you can take to refine your email marketing strategy for better results. #1: Capture Emails With Pop-Up, Flyout, or Inline Forms There are a few strategies available to get an email address from someone, including simply asking them in a private message on social media. But... [...]

Advertising on TikTok can help you reach a different segment of the social media population. Search Engine Journal contributor Rebekah Dunne has included four TikTok ad best practices, originally shared by TikTok. She says, “TikTok saw the following best practices improve impressions compared to other video ads that didn’t set them. Video Resolution Of At Least 720P 83.19% of the platform’s top-performing videos have a minimum of this resolution. Having this as a benchmark means that you could increase impressions by 5.39% Vertical Aspect Ratio Of the top-performing videos on TikTok,... [...]

The subscription-based services have flourished with much success so far. Whatever business you are into, it is important to find out whether you can also start a subscription service. Merkle contributor Breanna Frerichs has answered this important question: Is A Subscription Service Right For Your Brand? She says, “The subscription model has changed the way consumers receive everything from entertainment and news to their food, software, and workouts. And brands that can capitalize on the advantages of this new way of serving customers have an opportunity to see great success. The Subscription... [...]

One of the most important features of your website is its speed. With a fast-loading site, you can keep your visitors happy. Blogging Wizard contributor Colin Newcomer has shared an article on how to speed up WordPress using Can W3 Total Cache and CloudFlare. He says, “I’ll take you through every step of the process using real screenshots. So whether you’re a total newbie or an advanced WordPress user, you’ll be able to figure everything out. How do W3 Total Cache and CloudFlare improve page speed? Beyond choosing quality hosting, two of the biggest improvements you can make to a WordPress... [...]

Flixsterz NEXT was inspired by the growth of video streaming services like NETFLIX, Disney+, Apple TV, etc. and podcast services Like Spotify, SoundCloud, and many more. With this new SaaS software, you can turn likes on your videos, podcasts, or blogs into email lists and more with your own videos or other people’s videos. The first generation of this software was released in early 2020, at the time called Flixsterz Pro. The new, improved version (which they are calling the NEXT version) is being released today. If you already have the first version, here is what has been added in Flixsterz... [...]

Chrome extensions allow you to stay organized while using the web-browser. According to HubSpot, Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser. HubSpot contributor Sophia Bernazzani has published a list of 70 best Chrome extensions for 2021. She says, “We can’t guarantee that these extensions will make puppy YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. We’ve broken them down into different... [...]

Marketing Experiments contributor Linda Johnson has published a new video ‘The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel’ featuring Flint McGlaughlin. Watch this video to discover: Examples of irrational customer anxiety in marketing When you realize the deepest source of anxiety is not from external factors, you will know how to correct it on your pages. Using testimonials incorrectly can amplify anxiety instead of reverse it. Example of a good testimonial strategy: (Preponderance of Evidence) – Job Test Prep Example of a good testimonial strategy:... [...]

Jason Fulton and Seun Ogundele just released new SaaS software, Loopz. If you are an affiliate marketer looking to improve your sales, this software may be what you need. It helps you take advantage of the information provided by the product developer to easily build your own site promoting the product. You can use the original sales page as your source for ideas and actual sales text, with their permission, of course. Then add your own twists, such as timers and Buy Buttons. The design of Loopz makes it easy for anyone, without needing any tech knowledge, to build their own affiliate sales page. Here’s... [...]

With targeted Google ads you can grow your online reach and make more sales online. Google’s responsive search ads automatically adapt to show the right message to the right customer. MOZ contributor Tanuja Mahdavi has shared five best practices for Google ads PPC search campaigns improvement. She says, “These tips will help you optimize your responsive search ads in your Google Ads search campaigns and increase clicks and conversions. 1. Add at least one responsive search ad per ad group with “good” or “excellent” ad strength Google recommends adding at least one responsive... [...]

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. There are different types of SEO you should know. Seer Interactive contributor Jennifer Hester has published an article highlighting On-Page, Off-Page & Local SEO. She says, “At a high level, there are five different types of SEO to learn about in order to optimize your website thoroughly: On-Page SEO Off-Page SEO Local SEO International SEO Technical SEO Memorize these five types now; there’s going to be a quiz! No, not really, but to learn more about each... [...]