Google is constantly updating its algorithm. There have been 12 major algorithm changes announced this year alone. That doesn’t include the hundreds to thousands of other minor updates Google has made to their search engine. Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday, December 15, 2021, at 2 pm ET. The SEJ team says, “Discover what practices can help your landing pages rank better on Google SERPs in this upcoming webinar. You’ll learn: The best content to use, not just sales content. How to convert without... [...]

Health-related equipment and health programs are popular among athletes who need to deal with these sports medicine issues. Websites that offer authoritative information on sports medicine have an excellent opportunity to market training programs and equipment related to the content, The most important thing about medical content of this kind is that the source of the content should have clearly recognized authority so that only accurate, verified information is presented. If you want to sell in this niche, which has many potential affluent clients, you need premium authoritative medical content. Dr.... [...]

Martech is hosting a webinar ‘Your New Year’s Marketing Resolution: Master the Art of Saying No With These 6 Steps’ on Thursday, December 2, 2021. The MarTech team says, “Strategically and efficiently prioritizing which project goes first can help you become a marketing rockstar, driving value for your team. Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first. In this webinar, join Adobe Workfront as they share... [...]

A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI. Search Engine Journal is hosting a webinar ‘New Marketing Ideas, Strategies & Channels For 2022’ on Wednesday, December 1, 2021, at 2.00 pm ET. The SEJ team says, “Join us for this informative webinar with Lance Bachmann, founder of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to... [...]

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. Ahrefs contributor Tim Soulo has published an in-depth article explaining long-tail keywords. He says, “Long-tail keywords got their name from their position on the “search demand” curve. If we plot all search queries that people have performed in Google in the course of a month and order them by their search volumes, it’ll look somewhat like this: At the “head” of the curve, we have a tiny number... [...]

Quality traffic helps you to boost business success. By creating an SEO strategy that drives organic traffic to your website, you can create more sales opportunities. MOZ contributor Adriana Stein has published an in-depth article on measuring the quality of your SEO traffic using Google Analytics. She says, “We can go on and on about Google Analytics, but today we’re specifically looking at traffic quality. Here are the top metrics to keep an eye on: Engagement metrics: time on site, pages per session, exit rate Conversion metrics: conversion rate, form submissions, other goal completions, Relevance... [...]

Your website’s landing page is one of the most important elements when it comes to capturing the attention of your visitors and persuading them to make a purchase. UX Collective contributor Chris Ashby has shared landing page design best practices that can help you to increase conversion rate. He says, “These are design changes that I have found to have a quick, but meaningful impact on conversion. 1 — Friction reducers Friction reducers are probably the easiest item to implement on this list. Simply put, friction reducers do just that, they reduce friction for the user to continue... [...]

A marketing campaign is an approach marketers use to promote their company’s products, services, or resources. SEMrush has published ‘A Quick Start Guide to Effective Marketing Campaigns’ to help you design and execute rewarding marketing campaigns. Victoria Liaonenka says “Think of the strategy component of your marketing campaign as a destination you’re wanting to reach. Before you can know how to get there you need to know where you’re going. It can also help to know why you’re wanting to get there and who’ll join you in your journey. Applying this to a marketing... [...]

We have mentioned that Omar and Melinda Martin have been holding their The Best Black Friday Sale Ever. It ends tonight so this is your last opportunity to profit from it. In this sale, they have bundled their 6 most popular products in a package that can’t be beat. Here are your six products: My Unfair Advantage • Not just a product but a community, a family to help grow your business. • A robust membership site where you can get everything you need under one roof. • A community where the tools are right there for you, a wide variety of pre-made products for you to chose from,... [...]

Quality content creation is one of the most important aspects of your marketing journey. It helps you widen your horizons and reach more people. Content Marketing Institute contributor Irina Weber has published an article highlighting 10 useful ways to spark your content creation efforts. She says, “Great ideas are based on logic, data, and emotions. To hit those marks, I use different tools and surveys as well as logic-focused tricks. Here are some to help you find great content ideas to which your audience will respond. 1. Follow your industry Research and analyze websites to stay updated... [...]