By getting more followers for your YouTube channel, you can increase the views and get the best results from your video creation investments. Social Media Examiner’s Anna Sonnenberg has shared four ways to help you optimize your YouTube channel for conversions. She says, “Want to get more out of your YouTube channel? Wondering how to turn viewers into customers? In this article, you’ll discover how to improve your leads or sales by taking advantage of YouTube tools and features. #1: Optimize Your YouTube Channel Page for First Impressions Start by optimizing your YouTube profile.... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. The Search Engine Journal team has shared seven tips to get influencers to promote your brand on a budget. The SEJ team says, “Go data-driven with your influencer marketing with our free guide on getting and using data to run more impactful campaigns at a lower cost. 1. Meet The Four Tiers of Influencers These days, there are thousands of great influencers on social... [...]

Jonathan Meltzer, Director of Ads Marketing, Measurement and Platforms at Google has published ‘Marketer’s Playbook For Delivering Performance And Privacy. He says, “We’ve updated our privacy and performance playbook with the latest Google ads and measurement solutions to help you get ready for these privacy shifts and drive strong performance. We’ve also included case studies, showcasing how companies have used these solutions to accelerate their growth. In this playbook, you’ll learn how to: Build direct relationships with your customers. PepsiCo was able to improve ROI... [...]

Your SEO strategy needs to be adjusted according to the search engine algorithm changes and the events that occur around. Oncrawl author Antoine Eripret has published an article highlighting some useful ways to make your SEO strategy evolve according to current events. He says, “Strategy is a roadmap that can (and should) evolve according to the internal & external changes of a company. But it doesn’t have to change every day. For many, COVID has impacted (and continues to impact) their business, which can obviously impact the strategy to be followed in order to ensure the sustainability... [...]

Digital marketing gives you wings to achieve your business goals. By choosing the right marketing and promotional strategies, you can make the most of your investments. HubSpot contributor Pete Caputa has shared a list of 13 digital marketing mistakes you should avoid. He says, “There is an audience to be reached online and a reputation to build from your presence. There is, however, a right and a wrong way to do digital marketing. Check out these common mistakes to make sure you are doing it effectively. 1. Not Having a Blog Remember that you are not only trying to market your site as a... [...]

By delivering your content to your prospective customers, you can achieve your marketing goals. Marketing content includes blog posts, articles, and videos. HubSpot contributor Magdalena Georgieva has shared the 16 best ways to increase your content’s reach. She says, “Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content. 1. Add Visuals One way to give languishing content a new twist... [...]

SEO practices continue to evolve with the search engine algorithm changes. By keeping pace with the ongoing search engine algorithm updates, you can get desired traffic to your websites. Neil Patel has published a new video ‘One SEO Trend That Is About to Change Everything in 2022 – And How to Use It In Your Favor’ to help you make the most from your SEO investments in 2022. He says, “SEO is about to change. Are you ready? Today I’m going to break down one SEO trend that is about to change everything in 2022 and how to use it in your favor.” Neil Patel’s... [...]

(also known as his Christmas Deals 2021.) Throughout 2021 Alessandro Zamboni created marketing training products and software products. Many were advertised on the pages of IM NewsWatch. Now, to wind up the year with a bang, he is releasing his Year End product sale. This short (about 2 weeks) sale offers you all 21 of the products he released in 2021 for about what a single product would have cost you earlier in the year, $17. (That’s a bargain basement price, less than $1 per product. If ever there was an irresistible offer, this seems to be it. Inside Year End product sale, are these... [...]

By evaluating how your social media marketing campaigns are performing, you can continue to make the required changes for achieving better results. Orbit Media’s Andy Crestodina has shared five ways to help you use Google Analytics to track social media. He says, “This post shows the step-by-step process for answering each of these questions. How much traffic is social media bringing to your site? Which specific social networks are sending traffic to your site? How much social traffic is going to any specific blog post or web page? How to create a segment to see social media traffic... [...]

In today’s busy schedules and competitive environment, it is difficult to get people to open and read your emails. Content Marketing Institute contributor Ann Gynn has shared some useful tips to help you write emails that get opened and read. She says, “Tips one to eight come from Nancy Harhut, chief creative officer HBT Marketing, who gives her best advice for getting your emails noticed and believed. The last three tips (nine to 11) contain advice specific to emails newsletters and come courtesy of Dennis Shiao and Ashley Guttuso. Dennis, founder of Attention Retention, created and... [...]