You need a strong strategy to succeed in the fast-paced marketing world. A robust marketing strategy can help you reach your target audience.HubSpot contributor Kayla Carmicheal has published an article highlighting seven steps to creating a complete marketing strategy in 2022.She says, “Without a defined strategy, you’ll essentially be throwing things to the wall to see what sticks. And it’s costing you cost, time, and resources.A marketing strategy will:Align your team to specific goals.Help you tie your efforts to business objectives.Allow you to identify and test what resonates... [...]

MOZ is hosting MozCon 2022 in July 2022.Cheryl Draper has announced the event speaker lineup in her latest blog post.She says, “We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July (in alphabetical order).Meet the speakersAmalia Fowler (she/her)Amalia is the Founder of Good AF Consulting, a Vancouver, BC consulting firm where she helps companies build great marketing teams. She’s also a marketing instructor at the British Columbia Institute of Technology and creator of The Wholehearted Manager, a newsletter... [...]

Understanding the root causes of traffic loss can help you better manage your site, make more confident business decisions, and win over your concerned stakeholders.Search Engine Journal is hosting a webinar ‘How Much Revenue Are You Losing From Organic Traffic Declines?’ on Wednesday, March 16, 2021, at 2.00 pm ET.The SEJ team says, “Register for this webinar and learn how to:Uncover what’s causing the most significant drops in your organic traffic.Assess what loss of traffic costs your company.Recover your lost traffic using a proven framework.Throughout this webinar,... [...]

As technology drives ahead, creativity can ensure it is properly mapped against human intent, interests, passions, the need for discovery, connectivity and marketplace conversations. This symbiosis will become even more crucial as Web 3.0 and the Metaverse emerge.AdWeek is hosting a webinar ‘The Intersection of Creativity and Technology: Prepare for the Rise of Web 3.0’ on Tuesday, March 1, 2022, at 1.00 pm EST.The AdWeek team says, “Join digital innovator Albert Thompson of Transient Identiti and Meltwater’s Chris Caro for an informative look at how creativity and technology... [...]

Kyza is an all-in-one growth suite for your online business. It automates your marketing campaigns with a pre-built library of landing pages, opt-in forms, and AI-enabled notification pop-ups.Now, you can capture emails, collect leads, and mail them your offers with this one suite of SaaS software.As soon as you logon to Kyza, you are able to use its streamlined capabilities with the help of easy-to-understand HD video training. Plus, if you have any trouble, the Customer Support team is available to guide you at every step, 24*7.With Kyza, you save complexity and you also save expenses:❎No... [...]

Digital fatigue is not a sign of our changing times, it’s just a sign that people are tired of bad marketing. Today, audiences expect more. They want digital experiences that are interactive, engaging, and authentically human. Maybe even fun.Content Marketing Institute is hosting a webinar ‘The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-first World’ on Wednesday, March 16, 2022, at 2.00 pm ET.The CMI team says, “In this session, VP of Marketing at ON24, Mark Bornstein, will share a new vision for audience engagement in a digital-first world, including:Having... [...]

Search Engine Journal is hosting a live podcast ‘Microsoft Ads: Reach Success With The Future Of Ad Exchange’ featuring John Lee, Microsoft Ads’ Head of Evangelism on Tuesday, March 1, 2022, at 3 pm ET.Loren Baker says, “Constantly looking for ways to optimize your ad spend?Dreaming of a high-ROI paid advertising future?We’ve got great news — the future is now.Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads.John Lee, Microsoft Ads’ Head of Evangelism, will talk about the future of ad exchanges and their ability... [...]

PodCentric is your podcasting marketing system that takes advantage of a current media trend: Podcast listening continues to rise in the United States, driven by an explosion in new podcast programming, the pandemic, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices. Many marketers find it is confusing and complicated to set everything up to produce and publish a podcast. PodCentric removes the struggle and the hard work with innovative technology. With this new system, you can quickly publish your podcast on PodCentric on podcast networks run by Apple, Google,... [...]

Cookie deprecation and privacy regulations are changing the ways brands and agencies advertise online. Central to that change is Google—as a shaper of ad tech, a platform provider, and the preeminent search destination.AdWeek is hosting a webinar ‘Create a Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future’ on Thursday, March 3, 2022, at 1.00 pm EST.The AdWeek team says, “Join Google experts from Cisco and Merkle | Cardinal Path for a detailed look at building an effective and impactful strategy to maximize Google’s stack to work smarter for your... [...]

Local SEO helps your business stand out and drive more customers through online leads. Since these leads are from people who are specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate.Search Engine Journal has published a new e-book ‘Local SEO: The Definitive Guide to Improve Your Local search Rankings’.The SEJ team says, “Download our ebook, Local SEO, and find everything you need to know to develop and implement a successful local SEO strategy.In this comprehensive guide, you’ll learn:Top local... [...]