Lead generation can be expensive, time-consuming, and frustrating… but it’s an absolute necessity. When you do it right, your business can be boosted. MarketingProfs is hosting ‘Lead Generation Friday Forum’ on Friday, June 10, 2022. This forum will feature three sessions: Lead Generation Best-Practices (Learned From 500+ Website Redesigns) Top 3 Ways to Tell If Your ABM Partner Is Outsourcing Your Lead Gen (And Why You Should Care) How to Create Epic Lead Magnets Your Customers Can’t Ignore. Lead Generation Friday Forum MarketingProfs  [...]

Image SEO refers to the optimization of images to get more traffic from search engines. By optimizing your website images for SEO, you can grow the traffic opportunities. Semrush contributor Kelly Lyons has shared 10 image optimization tips to get more traffic. She says, “Google Image searches account for 22.6% of all searches. This is why it’s crucial to pay attention to your Image SEO—you’ll be missing out on a huge amount of traffic if you don’t. Image SEO can drive significant traffic to your site in two different ways: First, using optimized images increases the chance of ranking... [...]

Social networks provide great opportunities for all kinds of businesses. With its rising adoption, can be a powerful tool for your local business. Search Engine Journal contributor Ashley Segura has shared 11 tips for promoting your local business on Instagram. She says, “In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, generate engagement, promote your local business, and generate sales. 1. Participate, Participate, Participate Before anything else, Instagram, like any social media platform, is a community. And just like your business is a valuable... [...]

By improving your keyword rankings, you can get your business easily accessible via search. You need right strategy and tools to find the right keywords. Search Engine Journal contributor Kristen M. Vaughn has shared 12 actions that can help improve your Google keyword rankings. She says, “Let’s take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic. 1. Measure Your Rankings The first (and probably the most obvious) place to start is measuring your rankings. Without a solid understanding of your baseline keyword performance,... [...]

Search Engine Journal has published a new e-book ‘5 Key Enterprise SEO Priorities CMOs Need To Get Right’ highlighting the key SEO priorities. The SEJ team says, “From benchmarking SEO performance to ensuring seamless workflows between departments, you’ll get expert insights to help you face the challenges of creating digital marketing strategies that actually work. You’ll also find proven, data-driven practices you can use to level up your enterprise SEO game. Learn how to: Structure your SEO roadmap effectively to get the best return on investments. Get executive buy-ins... [...]

The right business name helps you easily promote your products and services. It gives an identity to your business. HubSpot contributor Meredith Hart has published an article highlighting 100+ business name ideas. She says, “A lot of strategy and planning goes into building a business from the ground up. Before your startup is ready to launch, you’ll want to think carefully about your brand and the image you’ll present to consumers. So, how can you stand out from your competitors? The most visible way is to create a unique business name. With a catchy, creative, and descriptive... [...]

In online marketing, a targeted ad is an advertisement that is served to a specific audience, which could be a particular demographic, a group, or an individual. HubSpot contributor Sarah Goliger has published an article explaining targeted advertising. She says, “Brands have a host of options when it comes to publishing targeted ads. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand. To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown... [...]

MOZ has published a new episode of the Whiteboard Friday video titled ‘5 Surprising SEO Test Results’ featuring Emily Potter. The MOZ team says, “SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this summer!” MOZ  [...]

Third-Party Cookies are becoming a controversial way for marketers to track their customers. HubSpot has published a new video ‘Google Third-Party Cookie Removal: What Marketers Should Do NOW’. The HubSpot team says, “In this video, we dive into Chrome’s upcoming third-party cookies ban and what it means for online marketers. Learn about the implications of the ban and find out which tips you can use to make sure your marketing campaigns are still effective!” HubSpot  [...]

HubSpot has published a new video ‘TikTok vs YouTube: Which Is Better for Business?’ comparing TikTok and YouTube for business. The HubSpot team says, “TikTok vs YouTube… which one should you be using for your business? In this video we’re talking all about the similarities and differences between the two platforms when it comes to business. This video will help you decide which one is a better fit for you to start with! Make sure you’re subscribed for more weekly marketing content.” HubSpot  [...]