Digital Marketing Institute has published a new e-book ‘How to Create Great Digital Marketing Content’. Kelsey Jones says, “Content marketing isn’t as easy as sitting down to a blank Word document and starting to write. While that can work for recording initial ideas, there is more to good content than simply writing blog posts and hoping they will be read. Some of the top principles of content marketing include making sure that your content is customized to your target audience and that all content is being created for a purpose. This eBook presents some of the main principles... [...]

Barry Schwartz has published a new video ‘Google NYC SEO Meetup 2022’. He says, “The folks at Google Search organized an SEO meetup at the Google NYC office on June 27, 2022. This features about 50 SEOs organized by Google’s Daniel Waisberg. Danny Sullivan from Google spoke, Glenn Gabe from G-Squared Interactive spoke and I Interviewed Lily Ray and Romain Damery from Amsive Digital.”  [...]

Contentsquare has published the  ‘2022 Digital Experience Benchmark Report’. Download this report to explore the following: Insights into where you fall within your industry’s competitive landscape Expert analysis and guidance to improve your digital CX and help your brand stand out Strategic data to help you make informed updates to your digital strategy. 2022 Digital Experience Benchmark Report Contentsquare  [...]

Backlinks are valuable for SEO because they represent a “vote of confidence” from one site to another. Backlinks to your website are a signal to search engines that others vouch for your content. Semrush contributor Kelly Lyons has shared 11 useful strategies to get more backlinks. She says, “In this article, we’ll cover 11 ways to get quality backlinks, regardless of your industry. 1. Digital PR Digital PR consists of creating linkable assets and promoting them to relevant journalists and publications. If done well, it can be a scalable way to earn backlinks. But keep in mind... [...]

Influencer marketing helps businesses easily reach their target audience and promote their products and services. To achieve success, it is important to choose the right influencers. HubSpot contributor Caroline Forsey has listed 130 Instagram influencers you need to know about in 2022. She says, “Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion... [...]

Website migration is a serious affair. In this process, you may face issues such as losing ranks on search engines or completely losing parts of your website. Semrush contributor Nikolai Boroda has published the Semrush website migration checklist. She says, “Migration implies serious changes. It’s a challenging process, and you need a really good reason to take it on (we think you have one since you’ve read this far). Some of the most common reasons to migrate a website include: Changing your site’s structure, navigation, or design: For when your old design needs a refresh. Or maybe... [...]

ReviewReel was launched yesterday. And in the first day, over 250 copies were bought by marketers eager to take advantage of its singular capabilities. We were among the buyers, investing in the bundle of all the upgrades along with the basic version. It will make our product reviews more helpful, we hope, as well as easier to produce. If you’re still on the fence, pick up ReviewReel using the secret discount code reviews. As a summary of our ad yesterday: What exactly is ReviewReel? It is a cloud-based review video creation app that helps you create profitable review videos without complex... [...]

You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video Marketing’ on Wednesday, July 13, 2022, at 2.00 pm ET. The CMI team says, “Join video automation leader Parmonic to go beyond views when analyzing your results. Amplify your video content with tips and best practices on: The state of video marketing... [...]

HubSpot has published ‘The HubSpot Blog’s 2022 Video Marketing Report’ based on data from 500+ video marketers. The HubSpot team says, “More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities... [...]

Social media platforms fuel the growth of small business enterprises. With flexible budget options, small businesses could promote their products and services on social media. HubSpot contributor Martina Bretous has shared five social media tips and tools every small business needs. She says, “The key difference is that a small business is likely focused on growth while an established brand may prioritize expansion. Social Media Tips for Small Business 1. Be consistent. The best thing you can do as a small business when starting out on social media is to be consistent. Too often, brands... [...]