Email is one of the most important marketing tools. It is one of the most trusted way to reach your audience. Watch Content Marketing Institute’s latest video ‘Mastering Content Marketing | Overcome Email Privacy Challenges’ to improve your email marketing. The CMI team says, “It’s been almost a year since Apple rolled out its Mail Privacy Protection (MPP) feature that effectively killed the open rate as an email marketing KPI. While it wasn’t the “end of email,” some feared, it shook up how marketers test and optimize the success of their email campaigns. In our... [...]

Social media platforms are evolving to keep up, adding new features designed to cater to influencers, their typically young fans and marketers alike. Marketing Dive has published a report on ‘How brands are harnessing influencer marketing’. It covers: How YouTube’s brewing TikTok rivalry could impact mobile video strategies UHow Express drove revenue gains, 20% traffic bump with digital experiences Pepsi scouts next pop star in new show spanning TikTok, TV. How brands are harnessing influencer marketing Marketing Dive  [...]

To achieve better results, you need to continue improving your content marketing efforts. Your content stays at the core of the marketing strategy and helps you stay close to your audience. Entrepreneur magazine contributor Kenneth Burke has published an article sharing five useful tips to improve your content marketing. He says, “Content may be king, but it’s not magic. You need a good strategy, time and a dedicated budget for content marketing to help you reach and convert qualified buyers. Done well, content will play a key role in your bigger marketing and company-wide goals.... [...]

B2B content marketing is all about using different content formats (video, audio, text, or other formats) to promote your product or service online to different businesses. ReadWrite contributor Irina Weber has published an article featuring eight b2b content marketing practices that work. She says, “B2B content marketing success lies in having a solid strategy, and it will prevent you from making one of the biggest content marketing mistakes to work blind. It is crucial to get your direction, prove the investment, and develop an effective action plan. Here are some valuable things to consider... [...]

Social media enables us to stay connected with the ones we like and want. Quality social content can prove to be a force to help in relationship building too. Watch Social Media Examiner’s latest video ‘Building Strong Connections with Your Social Media Content’ to learn about the kind of content you should create. The SME team says, “Struggling to attract and connect with your audience on social media? Could you be working with outdated content strategies and tactics? Discover common content strategy mistakes and learn how to develop content that draws a loyal community... [...]

Omnichannel marketing is an increasingly popular topic in digital marketing today. Digital Marketing Institute is hosting a webinar ‘A Straight Talking Guide on Omnichannel Marketing Strategy’ on Thursday, July 21, 2022. The DMI team says, “In this session, we will pin down the definition of omnichannel marketing before working through a blueprint that any brand can put into practice. Unichannel, multichannel, omnichannel: What are the key differences? Omnichannel and the customer journey The 5 key components of an omnichannel strategy Customer data Technology Partners User... [...]

On social media, pictures speak quite louder than words. With the right selection of images and their size, you can make the most of your marketing efforts. Sprout Social contributor Elizabeth Arens has published a guide to social media image sizes. She says, “With 1.18 billion monthly active users, Facebook is the world’s largest social network. One bad image choice could spell the difference in attracting and engaging with this huge user base and being completely ignored. One thing to remember when choosing your photos is that there is a difference between how things will display on... [...]

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. Search Engine Land is hosting a webinar ‘Paid Search Tactics You Need to Maximize ROI in a Tight Economy’ on Thursday, July 21, 2022. The SEL team says, “We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs. Join... [...]

A small business marketing strategy encompasses what your business needs to achieve specific business objectives through marketing. Search Engine Journal has published a new guide ‘How To Create An Effective SMB Marketing Strategy’ in association with CallRail. The SEJ team says, “According to a survey conducted by CoSchedule, marketers that documented their strategy were 414% more likely to succeed in achieving their goals through marketing. What Is The Difference Between A Marketing Strategy & A Marketing Plan? Your marketing plan exists within your marketing strategy,... [...]

Omnichannel marketing is the integration and cooperation of the various channels organizations use to interact with consumers, with the goal of creating a consistent brand experience. Digital Marketing Institute has published an article explaining omnichannel marketing. The DMI team says, “An omnichannel approach to marketing allows businesses to deliver a consistent and seamless customer experience (CX) across all the channels customers use to engage with their brand, both online and offline. It ensures customers have a positive experience on each channel, while acknowledging all their... [...]