At a time when marketers face greater financial scrutiny, marketing measurement is more complex than ever. Consumers’ attention is fragmented. There’s also ad fraud, the death of the third-party cookie, and privacy regulations to contend with. eMarketer is hosting a webinar ‘Make Your Marketing Measurement Matter: Strategies for Success’ on Thursday, July 28, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will explore how marketers can evolve their measurement approach and help align their teams to contribute... [...]

Understanding customer psychology plays an important role in content creation. It helps you publish content that your audience wants and can increase conversions. Search Engine Land contributor Michael Bonfils has published an in-depth article on content creation as a psychological approach. He says, “All of our behaviors will fall into a personality classification on this spectrum. Sometimes they will fall in between two color behaviors as well. For example, you can be evenly split between a Red Dominant and Blue Compliant or a Steady Green and an Influential Yellow. Dominant Reds Most of... [...]

MarketingProfs is hosting a webinar ‘Keys to Driving Webinar Registrations in 2022’ on Thursday, July 28, 2022, at 2.00 pm ET. Attend this webinar to learn: The evolution of audience targeting in the programmatic space. The basics of programmatic targeting and how to reach your audience effectively. How different channels play a role in creating a cohesive brand story. Recommendations for audience building through advanced methods including contextual advertising, Browsing Audiences, Custom Segments, and more. Keys to Driving Webinar Registrations in 2022 MarketingProfs    [...]

Pinterest is a visual discovery engine for finding inspiration in areas such as recipes, home decor, and style. You can sell your products that match with the needs and interests of the Pinterest users. Practical E-commerce contributor Sig Ueland has shared a list of 20 tools to sell more products on Pinterest. Sig says, “Here is a list of selling tools on Pinterest. There are tools to create shops and shoppable pins, product catalogs and groups, dynamic ad campaigns, and live shopping events. New commerce features include the API for Shopping, video in product catalogs, and a shop tab... [...]

Organic growth is crucial to the success of any business. The days of solely focusing on paid advertising and pay-per-click are gone. While those things are still important and have their place, nowadays, people want to feel a connection with the businesss and businesses they choose. So you need to investigate how to connect with your audience. For the sake of your business, do it now, not later. One study found that when companies create and participate in relevant conversations online,44% of consumers said they would feel a stronger connection. Since many consumers base their spending habits... [...]

SEO is the backbone of your business when it comes to flourishing with the help of the web. Search Engine Journal founder Loren Baker has published an article explaining how SEO works. He says, “There isn’t one golden SEO factor that outranks all the others. One of the most common answers you’ll get in SEO is, “Well, it depends…” This might be frustrating, but it’s the truth. Do links matter? Yes, but they need to make sense. Do you have to have links to rank? Probably, but not necessarily. Does content length matter? Yes, but a crappy long post won’t outrank a short, amazing... [...]

High-quality content, mobile-first indexing, and page experience are considered to be the elements that you help you the most in getting indexed in Google search results. Nathan Gotch has published a new video ‘9 Google Ranking Factors (That Actually Matter in 2022)’. He says, “What are the most important Google ranking factors when trying to drive SEO results? In this video, I’ll show you 9 of the most critical factors you need to optimize for. Like this video to show me you’re excited.”    [...]

Programmatic SEO is a method that addresses the growing amount of search traffic by publishing landing pages on a large scale. SammySEO.com has published a new guide ‘Programmatic SEO: Tracking & Performance Monitoring’. Sam Partland says, “So you’ve got a shiny new programmatic build, and want to know how it’s performing. Monitoring indexation, traffic, conversions, rankings, there’s so much to look at so what should you focus on? Let’s take a look into a few things you should be monitoring, and how to go about it. Key metrics that can gauge performance The key metrics... [...]

7Fig was just released and it may be the perfect way to build a buyers list quickly and easily. (A buyers list is an email list of people who have already shown a strong interest in a product niche by actually buying a product in that niche.) On the hierarchy of list quality, a buyers list is the best. It’s better than a list of people who have shown an interest by requesting a free item in the niche. (But even that list would be better than a list of random people.) Using 7Fig doesn’t require traditional assets, such as an optin page, a lead magnet, product launches, paid traffic,... [...]

Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable. Matt Tutt Digital Marketing has published an article explaining ethical SEO. Matt Tutt says, “What considerations are there when it comes to ethics and SEO? Whilst there may be many different ways to define it, here are a few things that come to my mind based on working in SEO for the past 10 years. By no doubt I might have missed some good topics – you’re welcome to add a comment below or find me on Twitter if you wanted to add any others. 1 – Which... [...]