A broken internal link is simply a link that points to another page on your site that doesn’t work. They harm your site rankings and reputation. seoClarity contributor Kristina Lyons has published an article explaining how to find and fix broken links at scale. She says, “First, broken internal links create a negative user experience for your site visitors. If a user clicks on a link with one of the issues described above, they’ll see a 404 page. This is a great way to weaken the overall user experience. Second, bots like Googlebot use links to crawl your website. And so, broken links prevent... [...]

SEO is a dynamic process. You have to constantly make changes to your site to synchronize it with ongoing search engine algorithms. seoClarity contributor Aidan McClain has published an article highlighting seven SEO tools to monitor page changes. Explaining why SEO monitoring tools are essential, McClain says, “If — or actually, when — other teams in your organization make changes to the site, they probably aren’t thinking about the SEO ramifications. Instead, they’re making the changes to achieve a goal for their own department. However, they could unknowingly change a critical... [...]

Neil Patel has published a new video ‘The Biggest SEO Mistake I’ve Made’ sharing the SEO mistakes he made. He says, “The biggest SEO mistake I’ve ever made. What does a national park, a war, and a casino all have in common? Well, I’ll give you a hint. It involved my biggest SEO mistake.” Neil Patel’s Blog  [...]

An SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. Semrush has published a new video ‘SEO Audit Tutorial for 2022 – Perfect for Beginners ‘ to help you perform SEO audits. This video covers: Keyword audit Technical audit Content audit On-page SEO audit Backlink audit. Semrush  [...]

OTT advertising refers to companies’ ad placements and ad strategies to deliver their marketing message on those platforms. StackAdopt contributor Christiana Marouchos has published ‘Over-The-Top (OTT) Advertising: Complete Guide’ to help you understand OTT advertising. She says, “Simply put, OTT devices are any devices that can deliver streaming content. You’re probably already familiar with them, but examples include: Smartphones, tablets, laptops, computers Smart TVs TVs connected to the internet with an external device (i.e., Roku, Chromecast, Fire Stick, etc.) TVs... [...]

TikTok marketing is the practice of using TikTok to promote a brand, product or service. It can include different tactics, like influencer marketing, TikTok advertising and creating organic viral content. Social Media Examiner has published a new video ‘TikTok Ad Strategy The Easy Way’ to help you plan your TikTok marketing. The SME team says, “Looking to diversify your ad spend? Wondering if TikTok ads could reach your target audience? Discover how to use TikTok Spark Ads to amplify authentic user-generated content that promotes your business and products.” Social Media... [...]

SEO copywriting is the process of writing content for search engines and users. It’s where you craft content to rank on Google that searchers want to read, link to, and share. Ahrefs contributor Si Quan Ong has published an article on SEO copywriting sharing 13 tips to create content that ranks. He says, “Let’s get into the actionable tips that you can implement. 1. Match search intent At 388,000 monthly searches in the U.S., the term “basketball shoes” looks like a good keyword to write a blog post about—if you own a basketball blog. But you’d be mistaken. If we look at the... [...]

Analytics Mania has published a new video ‘Google Analytics 4 Tutorial for Beginners (2022)’ explaining the Google Analytics 4 features. This video covers the following: Create a Google Analytics 4 account/property Overview of Google Analytics 4 admin panel Enhanced Measurement in Google Analytics 4 Other settings in the admin panel Standard reports in Google Analytics 4 Explorations in Google Analytics 4 Advertising reports in Google Analytics 4 Install Google Analytics Seeing data in Google Analytics 4 reports Track custom events with Google Analytics 4.  [...]

Quality content matters at the right time. You need to plan and execute your social media marketing campaign in a timely manner. HubSpot contributor Lucy Alexander has published an article sharing some useful tips on planning your Instagram posts. She says, “HubSpot, AdobeSpark, and Iconosquare teamed up to create a 30-day planning guide for business Instagram planning. We’ve also thrown in 30 templates to help you get started. Click here to get the planning guide. Your Instagram’s Visual Theme Once you’ve decided on the type of content you want to post, you’ll want... [...]

Your SEO strategy needs to be backed by research and experience. With sharp observation and proper planning, you can achieve set goals. HubSpot contributor Mike Volpe has shared a step-by-step SEO tutorial featuring eight easy basics for beginners to master. He says, “By the end of this tutorial, you’ll be able to walk away with a list of actionable steps to get your SEO strategy off the ground. 1. Find keywords. Keyword research is as simple as picking a list of words and phrases relevant to your business. Think about which words are most likely to get people to do what you want them... [...]