For marketers, it can be difficult to know how technical SEO projects influence their larger growth goals. Search Engine Land is hosting a webinar ‘SEO Metrics and KPIs Every Marketer Should Know’ on Thursday, September 1, 2022. The SEL team says, “Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales attribution models, we’ll cover it all in this webinar with Deepcrawl’s... [...]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Search Engine Land is hosting a webinar ‘Tracking Growth from Organic Search’ on Thursday, September 15, 2022. The SEL team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices... [...]

Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. MarketingProfs is hosting a webinar ‘Performance Marketing: How to Do More with What You Already Have’ on Thursday, September 8, 2022, at 2.00 pm ET. The MarketingProfs team says, “In a world of limited resources, slicing and dicing budgets and resources has become the new norm. But a lack of resources doesn’t mean your lead and revenue goals... [...]

Search Engine Journal contributor Matt G. Southern has published an article featuring Google’s 6 SEO tips for e-commerce websites. He says, “Google’s SEO recommendations for ecommerce sites revolve around getting the most out of both tools. 1. Ensure Products Are Indexed Googlebot can miss pages when crawling a site if they’re not linked to other pages. On ecommerce sites, for example, some product pages are only reachable from on-site search results. You can ensure Google crawls all your product pages by utilizing tools such as an XML sitemap and Google Merchant Center. Creating a... [...]

To continue achieving better marketing results, it is important to know how technical SEO projects influence our larger growth goals Digital Marketing Depot is hosting a webinar ‘Tracking Growth from Organic Search’ on Thursday, September 1, 2022, at 1.00 pm EDT. The DMD team says, “In this session, we will cover: The importance of utilizing & tracking organic marketing channels (like search) during economic downturns Why you need to measure your SEO efforts as part of your larger marketing OKRs Which SEO metrics to track and how to set growth-oriented KPIs for organic search... [...]

Search Engine Land contributor James Hare has published an article featuring the pros and cons of using AI content writing tools. He says, “The rise of artificial intelligence (AI) programs has allowed writers to streamline content development. Simple AI writing tools are available for spelling and grammar checks, while more advanced programs provide copywriting and content generation with the click of a few buttons. But is it worth using such tools when Google is clearly against AI-generated content? Learn three pros and four cons of using AI content generators before purchasing your own... [...]

Semrush has published ‘The State of Content Marketing 2022 Global Report’. The Semrush team says, “There is no one-size-fits-all approach to creating content at scale, organizing processes, or generating quality organic traffic. But building a content marketing strategy and workflow that allows you to deliver on stakeholder expectations is a top priority in 2022. In the report, you’ll find insights and practical advice based on the opinions of industry experts and expert analysis of Semrush data. Covering everything you need to know to design a better content marketing strategy... [...]

Organic traffic is those visitors that land on your website from unpaid sources or free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. Search Engine Journal has published an article featuring six ways to improve your organic traffic. The SEJ team says, “We could all benefit from getting back to basics, sometimes. A total view of everything your site needs for SEO can help reset your focus and remind you of the big picture while also checking off the details. Prepare Your Website With A Solid SEO Foundation Your first stop when kicking off an SEO project... [...]

Michael Chaney has launched a lot of products. His 7 Figure Launch System shows you how you can benefit from his experience. In the last decade or more Chaney has lifted himself from a dead end job he hated to substantial success through creating and selling products online. We have bought several of them online. He is now among the top trainers of new online marketers in starting and running an internet marketing business. Here is how Chaney describes his journey (thinking of the movie, “Braveheart” as an analogy): For years I pictured my boss as King Edward… My life was Scotland,... [...]

Email marketing is one of the most effective forms of marketing. It helps you stay in touch with your audience and present relevant offers. However, we should give the liberty of receiving or not receiving our emails to the people. Read Content Marketing Institute’s latest article on why we need an unsubscribe strategy in email marketing. Ann Gynn says, “Email providers are increasingly making it easier for their customers to stop receiving your newsletters and other subscriber emails. In Gmail, when a subscriber hasn’t opened any email from the sender after 30 days, a notice pops... [...]