WP Toolkit Theme Suite Bundle is a “Black Friday in Summer” special WordPress deal – Get all 4 of these top-selling WP Themes for a one-time massive discount. Quick summary of the themes you are getting: Covert Shirt Store – Your level of artistic skills doesn’t matter. Now, you have a chance to get involved with the custom t-shirt niche, whether you are a professional artist or a complete beginner. Covert Video Press V3 – This theme allows you to build unlimited highly optimized niche video sites, for yourself or others, without ever having to create a video. Covert... [...]

Neil Patel has published a new video ‘7 Nifty Marketing Tactics to Deploy Now’ seven nifty marketing tactics. He says, “Seven nifty marketing tactics to deploy now. You heard of all the standard marketing tactics like SEO and paid ads, or even using email marketing. But everyone’s already doing that. And if you’re not, you should make sure you do it. Check out my ad agency NP digital where we help with those tactics plus more. And there must be some new stuff that very few people are doing that work, right? Well, there is. Here’s seven nifty marketing tactics... [...]

A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. HubSpot contributor Karla Hesterberg has shared 21 of landing page design examples for 2022. She says, “How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your... [...]

A content marketing plan is a strategic roadmap that businesses use to organize, execute, and track their content marketing strategy over a given period. HubSpot has published a new video ‘Create A Content Marketing Plan In 15 Minutes’ explaining the process of creating a marketing plan. The HubSpot team says, “Are you content mapping correctly? This one thing could take your content to the next level! In this video we’re walking you through content mapping step by step, so make sure to watch until the end for all the tips!” HubSpot  [...]

Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical locations of a business. Search Engine Journal contributor Alex Macura has published an article featuring 13 local marketing strategies that work in 2022. He says, “Digital and social media marketing are the most crucial parts of marketing a local business since, according to Google, “83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.” We’ll cover some of the online marketing tactics and strategies we’ve... [...]

Search Engine Journal has published the second edition of its e-book ‘Google Ranking Factors: Fact or Fiction’. The SEJ team says, “To help you plan SEO campaigns and make the most of your budget, each chapter of this ebook covers: The claims about each element of SEO. The evidence about that element’s status as a ranking factor. Our final verdict and reasoning. The second edition includes 25 updated chapters to reflect the ongoing evolution of Google’s algorithms. So, if you have a specific question or you’re ready to jump in and learn about confirmed Google ranking factors,... [...]

MOZ has published a new Whiteboard Friday episode ‘How to Find Your Real SEO Competitors’ featuring Lidia Infante. The MOZ team says, “Competitive research and analysis is a critical component of your SEO strategy. You may have an idea of who your busines competitors are, but your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. In today’s Whiteboard Friday, Lidia Infante walks you through two approaches to find out who those competitors are.” MOZ  [...]

Move beyond the buzzword and learn how effective digital transformation can accelerate organic marketing growth—and maintain that growth despite future economic or regulatory challenges. Search Engine Land is hosting a webinar ‘Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth’ on Tuesday, August 30, 2022. The SEL team says, “Join Michael Bruh, VP & Head of Account Success at Conductor, and Lauren McTaggart, Director of Customer Success, as they discuss the reality of digital transformation in 2022 and outline the significant organic benefits of... [...]

You really want to put the customer first, truly at the center of your personalization efforts. You also have data at your disposal, loads of it. VWO is hosting a webinar ‘Using customer data as a fuel for personalization’ on Tuesday, August 30, 2022. The VWO team says, “Which data are you going to use to ensure that engagement and conversion KPIs are actually achieved? How do you collect this data on a recurring basis? How do you keep it updated and how do you then personalize across both online and offline channels? Key Takeaways How personalization really works How to build... [...]

Content creation is at the heart of your social media marketing. By creating content that appeals your audience, you can drive more sales. Watch Social Media Examiner’s latest video ‘Creating Viral Content for Instagram and TikTok’ to help yourself create better content. The SME team says, “Are you using TikTok or Instagram for business? Looking for a content strategy that works and won’t leave you exhausted? Discover a three-step strategy to create highly engaging TikTok and Instagram content that will scale your audience while helping you avoid burnout.” Social... [...]