MOZ has published a new case study ‘How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster’. Lydia German says, “In January this year (2022) our goals for the next six months were as follows: Leads: Just over double from 95 to 200 (110%) Clicks: 4,503 to 13,500 (around 200%) Impressions: 856,683 to 1,700,000 (around 100%) Average position: 33.4 to 25 (around eight spots) Insolvency Experts’ audience is primarily directors of UK businesses that are going insolvent, closely followed by business owners looking for financial advice.... [...]

Schema markup is a structured data vocabulary that helps search engines better understand the information on your website. Semrush has published a new guide titled ‘What Is Schema Markup? Beginner’s Guide to Structured Data’. Luke Harsel says, “Schema markup is code that describes elements on your website into a language that all major search engines understand. That way, search engines can present users with richer results. A how-to markup, for example, tells Google that a specific piece of content is a step-by-step guide. Google can then give searchers a preview of each step... [...]

YouTube hashtags are keywords preceded by the # symbol. The hashtags are clickable and allow users to easily find related videos sharing the same hashtag. HubSpot contributor Erica Santiago has published an article explaining YouTube hashtags. She says, “YouTube hashtags are a simple but effective way to bring more attention to your videos and boost your channel’s viewership. Here’s everything marketers need to know about YouTube hashtags. Best YouTube Hashtags for Your Video The best YouTube hashtags for your video will depend on its content. For example, if your video features... [...]

Graiphics has just been released by the Joshua Zamora team. It makes it possible for you to use real artificial intelligence to transform your ideas and words into any style of high-quality image, photo, graphic, or art by following 4 simple steps. Your website could benefit from upgraded images (and so could ours so we bought Graiphics.) ✅ The right image with the right message put in front of the right audience has the power to drive targeted traffic and sales to any offer! The perfect image is one of the few types of media that has the kind of power to instantly connect with an audience on... [...]

Digital Marketing Depot has published a new white paper ‘Trends in Email: Design and Marketing’. The DMD team says, “Email is essential, and remains a dominant channel for marketers, consumers, and the overall success of a business. Litmus’s 2021 State of Email survey found that over 90% of respondents said email is at least “somewhat critical” to their companies’ overall success, and 41% said it’s “very critical.” That’s 30% higher than pre-pandemic sentiment in 2019. With email being so essential and critical, it’s important for email marketers and email designers... [...]

The constantly changing Google algorithm is aimed at improving the search experience for its users. By keeping pace with these updates, you can continue to increase your website traffic. The Content Marketing Institute contributor Jim Yu has published an article featuring helpful content dos and don’ts for the new Google update. He says, “To produce helpful content, you need to become more thoughtful about understanding your target audience, their search intent, who you target, and what you create. First, think about how audiences become frustrated with sites and, specifically, content.... [...]

Neil Patel has published a new video ‘The Best Digital Marketing Strategy You’ve Never Tried’ revealing a unique digital marketing strategy. He says, “The best digital marketing strategy you’ve never tried. I’ve tried a lot of marketing tactics over the year, and I’ve tried them on all sorts of businesses in different industries. Some tactics just work really, really well, no matter what industry you’re in. Other tactics just don’t work as well. And some tactics work specifically for specific industries. But when you look at the ones that work really,... [...]

This is a reminder post for MarketingProfs’s webinar scheduled for tomorrow. MarketingProfs is hosting a webinar ‘Content Creation and Curation: The Missing Link Between Sales and Marketing’ on Thursday, September 29, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join us in this 45-minute webinar to discover why creating and curating great content is the key to a symbiotic, highly successful relationship between your sales and marketing teams. You’ll learn: When and how to align your content marketing efforts with the needs of Sales at the forefront When... [...]

TikTok Analytics is a special tool designed to help creators and businesses track the metrics around their content. It allows insight into useful data such as changes in follower numbers, a profile overview, and video analytics. Search Engine Journal has published ‘A Marketer’s Guide to TikTok Analytics’, a step-by-step guide to discovering how to interpret the data to help grow your TikTok audience. Jason J. Zotara says, “While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create more... [...]

This is a reminder post for MarTech’s webinar scheduled for tomorrow. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022, at 1.00 pm EDT. The MarTech team says, “With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. That’s where AI comes in. Join experts to learn... [...]