Content marketing continues to evolve with newer models and strategies every year. Content Marketing Institute is hosting an on-demand webinar ‘Content Marketing Trends for 2023’ on October 6-7, 2022. The CMI team says, “Join us on October 6 and 7 for our FREE virtual event Content Marketing Trends for 2023. You’ll learn the latest in content marketing trends – what’s in, what’s next, what’s working – and how to leverage these new approaches to level up your strategy. Not only will you be inspired, but you’ll also walk away with practical examples and advice to help... [...]

This is a reminder for MarketingProfs’ ‘How to Create a Sales Enablement Process That Converts’ webinar. MarketingProfs is hosting a webinar ‘How to Create a Sales Enablement Process That Converts’ on Wednesday, September 28, 2022, at 12.00 pm ET. The MarketingProfs team says, “In this free webinar, demand gen expert and bestselling author Kenda Macdonald will show what you should be doing to avoid this gap in your customer’s journey. In this fast-paced session, you’ll learn: The stumbling blocks to avoid How to profile your audience and tailor... [...]

A 301 redirect signals a permanent redirect from one URL to another, meaning all users that request an old URL will be automatically sent to a new URL. Search Engine Journal contributor Kristi Hines has published an article explaining whether 301 redirects are a Google ranking factor. She says, “301 redirects may not boost the rankings of your webpages, but they can ensure that both Google and search users are directed to the content you want them to find. They also ensure you don’t lose the ranking signals built to old URLs when moving them to new ones. But while they are essential for... [...]

Keyword Difficulty is the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term. A keyword’s difficulty is based on a number of different factors, including domain authority, page authority, and content quality. Search Engine Journal contributor Benj Arriola has published an article explaining how to measure keyword difficulty. He says, “Keyword difficulty can come in a variety of metrics from various tools. In some cases, keyword difficulty is synonymous with keyword competition or competitiveness. Or, you may hear some SEO... [...]

This is a reminder for CMI’s ‘Improve Content Marketing Support to Your Sales Team’ webinar. Content Marketing Institute is hosting a webinar ‘Improve Content Marketing Support to Your Sales Team’ on Wednesday, September 28, 2022, at 2.00 pm ET. The CMI team says, “Mark and Kim will offer insights about what digital sales will look like in 2023 and share the selling pain points every content marketer should be thinking about when creating their content strategies in the coming year. Join us to: Learn what the digital selling landscape will look like in 2023 Discover... [...]

By creating engaging social media content, you can continue to attract more and more followers and convert them into customers. Search Engine Journal contributor Brent Csutoras has published an article featuring 12 tips to create engaging social media content. He says, “Here are some tips to help you create engaging content that will reach your target audience: 1. Less Text, More Video Ever stop scrolling on social media to read a massive wall of text? Probably not, even if you like the account that it’s from. But if you do, I’m sure you usually lose interest and continue scrolling. Or... [...]

Having a complete customer view across all channels and touchpoints is not only vital for marketing success, but also a key component in today’s privacy-first environment. Adweek is hosting a webinar ‘A Privacy-Centric Approach to Data Sharing: Create a Complete View of Your Customer’ on Wednesday, October 19, 2022, at 1.00 pm EDT. The Adweek team says, “Join Ryan Engle, VP of identity products and credit-informed marketing at Neustar, and Adrian Bolosan industry principal at Snowflake as they discuss how you can enhance and maintain a holistic, privacy-centric perspective of... [...]

This is a reminder for SEJ’s ‘Measuring Marketing Effectiveness: What You Need to Know’ webinar. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET. The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns. This webinar’s key takeaways: Many different measurement techniques you can implement today. The pros and cons of each measurement technique. How to select... [...]

Search Engine Watch has published a new guide ‘The Essential Guide to Backlink Building for SEO’ to help marketers improve SEO performance using backlinks. The SEW team says, “Not all backlinks are good backlinks. But how do you tell the good from the bad? If you’ve fine-tuned your site content but still aren’t getting the results you want, odds are you need a backlinking strategy. This guide explores how SEO backlinks work, why Google scrutinizes their quality, and how a thoughtful link-building strategy can boost your online visibility. To find out more, download a copy... [...]

Ahrefs has published ‘E-commerce SEO: The Beginner’s Guide’. Joshua Hardwick says, “This guide teaches you how to navigate the e-commerce SEO minefield to drive more free traffic to your online store. Chapter 1. Technical SEO Technical SEO may seem the most daunting starting point, but it’s crucial for e-commerce sites. That’s mainly because of issues relating to faceted navigation, but there are also a few things to keep in mind. Let’s go through them. HTTPS HTTPS is a secure protocol for transferring data between websites and visitors. It prevents hackers from stealing... [...]