Search Engine Journal has published a new episode of the Search Engine Show podcast ‘SEO Data and New Opportunities’ featuring Dmitrii Kustov. Loren Baker says, “What’s more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities for SEO of home services (which exploded post-Covid), and other emerging search trends. You’ll also get insights around Google updates, tracking, and ROI expectations of SEO, and building localized service-oriented leads.” Search Engine Journal... [...]

StoryReel is being launched today at 11 AM NY time. This new app lets you create powerful, attractive, and click-worthy social media “stories” using the templates that come built in. Why online marketers need StoryReel Stories are increasingly popular on Facebook, Instagram, YouTube Shorts, TikTok, and other social media sites. You can also place them on your own websites. Ordinary people – non-celebrities – have found this to be a good online business strategy since these stories can promote any product or service. For example, Jakey Boheim, an Australian TikTok creator,... [...]

The right MarTech tools can help you automate tasks and streamline your workflow for better performance. Search Engine Journal is hosting a webinar ‘How to Build a Winning MarTech Stack In 2023’ on Thursday, November 10, 2022, at 2.00 pm ET. The SEJ team says, “In this webinar, we’ll walk you through some of the leading tools and solutions you should consider including in your MarTech stack for 2023 and beyond. Join iQuanti’s Vishal Maru, VP of Digital Solutions and Shaubhik Ray, Senior Director of Digital Analytics, as well as Tealium’s Josh Wolf, Director of Partner Solutions... [...]

MOZ has published a new episode of Whiteboard Friday video ‘Metrics for Better Keyword Research’ featuring Tom Capper. The MOZ team says, “Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.” MOZ  [...]

Facebook advertising enables businesses to grow their online reach and make more sales. With carefully designed ads, you can continue to boost your business. Adam Erhart has published a new video ‘Facebook Ads Strategies Guaranteed to Grow Any Business’ featuring useful Facebook ad strategies. He says, “In this video, I’m going to be sharing some of the most effective and profitable Facebook Ads strategies working right now. I’m going to be going deep on targeting, placements, audiences, campaign structures, and a few other secret tips I’ve never shared before so that you... [...]

This is a reminder for MarTech’s webinar to be held on November 1, 2022. With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. MarTech is hosting a webinar ‘How AI Unlocks Value from your Single Source of Data Truth’ on Tuesday, November 1, 2022. The MarTech team says, “Join Snowflake’s Lourenco Mello and Julian Forero to discover how the data cloud is the foundation of your data-driven marketing strategy. During this webinar, you’ll: Learn best practices for how IT and Marketing must... [...]

This is a reminder for Adweek’s webinar to be held on November 1, 2022. Brand marketing budgets are usually the first to get cut during times of economic uncertainty—even though sustained investment in brand translates to improved awareness, performance and competitive advantage. Adweek is hosting a webinar ‘Recession-Proof Your Ad Spend: Embrace Brand on Top of Demand’ on Tuesday, November 1, 2022, at 1.00 pm EDT. The Adweek team says, “Get an in-depth look at why embracing brand on top of demand is the key to remaining relevant and competitive in today’s advertising... [...]

Video content gives an edge to your marketing. It helps you persuade your audience to take action. AWeber contributor Kelsey Johnson has published a step-by-step guide to embedding YouTube videos in emails. She says, “It’s the age of video content. Whether you’re publishing your own YouTube videos, or forwarding a video to a friend, you’ve probably wondered — “How do I send a video in an email?” The answer to that question depends on which email tool you use. Keep reading to find out how to embed a video in a Gmail email and how to embed a video in an Outlook email. I’ll also... [...]

TikTok has become a fast-growing social media platform. It attracts millions of people watching short video content. MOZ contributor Lidia Infante has published an article explaining TikTok SEO and how the TikTok algorithm works. She says, “In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. In this article, we are going to cover the ins and outs of the TikTok algorithm, and how to leverage it to get more users looking at your brand’s content. The principles behind the TikTok algorithm Before we dig into the algorithm’s ranking... [...]

Email is one of the most preferred marketing tools today. It helps businesses stay connected with their clients. Copyblogger’s Sonia Simone has published an article featuring the betty crocker secret to an email marketing strategy people enjoy. She says, “You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the... [...]